00:00:13.557 --> 00:00:16.560
[quiet electronic music]

00:00:50.177 --> 00:00:53.180
[gentle music]

00:02:07.630 --> 00:02:11.425
[upbeat music]

00:02:11.425 --> 00:02:12.843
- Do you know anything
about emojis?

00:02:12.843 --> 00:02:15.137
- Yeah, it's, like, an app
for the telephone, right?

00:02:22.728 --> 00:02:24.939
- Well, they should definitely
make a beard emoji.

00:02:24.939 --> 00:02:26.983
I'd probably use that
one more than anything.

00:02:26.983 --> 00:02:29.402
- My talk was about
how we design emojis,

00:02:29.402 --> 00:02:31.862
and it's not just sort
of the color or the shape,

00:02:31.862 --> 00:02:33.781
but it really is
a lot of considerations

00:02:33.781 --> 00:02:36.117
around culture
and representation.

00:02:39.453 --> 00:02:41.914
- I mentioned that the gun
emoji is culturally loaded,

00:02:41.914 --> 00:02:44.959
and that's very, very true,
and this leads to the question,

00:02:44.959 --> 00:02:47.712
can it be a crime
to use emoji in certain ways?

00:03:00.516 --> 00:03:03.477
- So the one I'm holding
right now is the Chia Smiley.

00:03:03.477 --> 00:03:05.855
- I like the poop one.
It's--

00:03:05.855 --> 00:03:07.648
[laughs]

00:03:12.278 --> 00:03:13.446
- That's great.
Which one is that?

00:03:13.446 --> 00:03:14.822
- That one's the thinking face.

00:03:14.822 --> 00:03:17.199
It's a new one.
Have you seen that one?

00:03:25.625 --> 00:03:29.670
It's hard to pinpoint
why emoji is so popular.

00:03:29.670 --> 00:03:34.175
I think emojis came to--
came to prominence

00:03:34.175 --> 00:03:37.762
at almost the exact time
that the phone call died.

00:03:37.762 --> 00:03:39.597
[low mischievous music]

00:03:39.597 --> 00:03:41.474
[telephone rings]

00:03:41.474 --> 00:03:43.392
It's really hard
to convey humor and--

00:03:43.392 --> 00:03:46.729
and just fun conversations
with friends via text.

00:03:46.729 --> 00:03:49.774
For years, people would put
the colon and the bracket

00:03:49.774 --> 00:03:52.276
as a smiley face
at the end of a sentence

00:03:52.276 --> 00:03:54.779
to just make sure that you know
they're being friendly,

00:03:54.779 --> 00:03:57.948
so there's definitely
a--a sense that emoji

00:03:57.948 --> 00:04:01.202
allows you to be--set the tone
of what you're saying.

00:04:12.505 --> 00:04:15.341
Palm trees,
I put them in all my emails.

00:04:15.341 --> 00:04:17.218
I dot the bottom of my
emails with palm trees

00:04:17.218 --> 00:04:19.679
sometimes just to liven
the mood that--

00:04:19.679 --> 00:04:22.765
I feel like, you know,
no one likes getting emails,

00:04:22.765 --> 00:04:24.100
but you put some palm trees
at the bottom,

00:04:24.100 --> 00:04:26.519
I always get compliments.

00:04:26.519 --> 00:04:28.270
The official names
for a lot of emojis

00:04:28.270 --> 00:04:32.441
don't really correlate
with how people use them.

00:05:04.557 --> 00:05:06.225
Looking at emoji today,

00:05:06.225 --> 00:05:08.894
there's so many new emojis
coming along,

00:05:08.894 --> 00:05:11.480
and yet more and more
we're finding

00:05:11.480 --> 00:05:15.526
that people are searching
for emojis that don't exist.

00:05:25.911 --> 00:05:30.333
The process to propose an emoji
is completely open, actually.

00:05:30.333 --> 00:05:33.419
Anyone can submit
an emoji proposal.

00:05:33.419 --> 00:05:35.546
Sort of an interesting
discussion that might be

00:05:35.546 --> 00:05:38.007
yet to come up of, um,
where do you draw the line?

00:06:00.988 --> 00:06:03.991
[birds chirping]

00:06:08.704 --> 00:06:10.373
- Is this--it looks
so much like Furla.

00:06:10.373 --> 00:06:11.457
Is it Furla?

00:06:11.457 --> 00:06:12.458
- No, it's not.
- It's not Furla--

00:06:12.458 --> 00:06:13.584
- I know--

00:06:13.584 --> 00:06:14.919
- I saw the one, like,
in the airplane.

00:06:14.919 --> 00:06:16.462
I was, like, looking through
the duty-free thing.

00:06:16.462 --> 00:06:17.546
- Yeah?

00:06:17.546 --> 00:06:18.881
- And then I saw one
exactly like it.

00:06:18.881 --> 00:06:20.091
- Furla one?

00:06:20.091 --> 00:06:23.094
- Oh, my God.
Look how badly I taped it.

00:06:23.094 --> 00:06:24.637
Oh, that's so cringe.

00:06:24.637 --> 00:06:27.098
- My mom's best friend
also heard about the emojis.

00:06:27.098 --> 00:06:29.517
- How does, like,
everybody know?

00:06:29.517 --> 00:06:32.061
Wait, did I--
You guys saw the--the newspaper

00:06:32.061 --> 00:06:33.396
where my face is on it,
the first page?

00:06:33.396 --> 00:06:34.647
- Yeah, yeah, the German one,
right?

00:06:34.647 --> 00:06:36.023
- Yeah, yeah.

00:06:36.023 --> 00:06:37.984
- You know how we looked?
We--we saw this by accident.

00:06:37.984 --> 00:06:39.193
- Yeah?

00:06:39.193 --> 00:06:40.194
- I was looking at
the newspapers, like,

00:06:40.194 --> 00:06:42.613
"This is Rayouf!"
[laughter]

00:06:42.613 --> 00:06:44.115
- Well, if you look down, it--
- "Look, it's Rayouf!"

00:06:44.115 --> 00:06:45.491
You know,
15 years old is making

00:06:45.491 --> 00:06:46.993
all this fuss about this.

00:06:46.993 --> 00:06:48.286
- On the front of the
newspaper--

00:06:48.286 --> 00:06:50.871
you have to frame that.

00:06:50.871 --> 00:06:52.248
I started using emojis

00:06:52.248 --> 00:06:54.041
when I was around
11 years old

00:06:54.041 --> 00:06:55.543
when I had my first, like,

00:06:55.543 --> 00:06:57.795
iPhone or smartphone
that I could type on.

00:06:57.795 --> 00:07:00.923
For communication with friends,
it's a really huge part

00:07:00.923 --> 00:07:02.550
to the point
that it's kind of scary.

00:07:02.550 --> 00:07:04.468
No, wait, I'm pretty sure
your favorite was--one was,

00:07:04.468 --> 00:07:05.970
like, one of the innocent ones.

00:07:05.970 --> 00:07:07.805
- The laughing with the tears.

00:07:07.805 --> 00:07:09.348
- Yeah, but it was
our group chat

00:07:09.348 --> 00:07:10.808
or some other group chat,
you remember?

00:07:10.808 --> 00:07:12.977
Every text came out with, like,
the laughing face emoji

00:07:12.977 --> 00:07:14.812
right after the, like--
that's your favorite?

00:07:14.812 --> 00:07:16.439
- This is our group chat.

00:07:16.439 --> 00:07:17.940
- Five months ago,

00:07:17.940 --> 00:07:21.944
I created a group chat
for my friends on WhatsApp.

00:07:21.944 --> 00:07:23.654
Both my friends,
Jemima and Naly,

00:07:23.654 --> 00:07:26.240
they had an emoji
to represent them,

00:07:26.240 --> 00:07:28.784
but I didn't have one.

00:07:28.784 --> 00:07:33.623
So, like, to showcase me--
me, a hijabi,

00:07:33.623 --> 00:07:37.627
I jokingly put the emoji
of a turban

00:07:37.627 --> 00:07:41.172
next to two intertwined arrows
next to a woman,

00:07:41.172 --> 00:07:44.258
and brackets
to convey me, a hijabi.

00:07:44.258 --> 00:07:45.635
- [indistinct]

00:07:45.635 --> 00:07:47.678
- But that's what got me
thinking,

00:07:47.678 --> 00:07:51.098
"Why on earth
is there no hijab emoji?"

00:07:51.098 --> 00:07:52.808
My name is Rayouf Alhumedhi.

00:07:52.808 --> 00:07:55.436
I'm 15 years old.
I am from Saudi Arabia,

00:07:55.436 --> 00:07:58.648
but I currently live
in Berlin, Germany.

00:07:58.648 --> 00:08:00.066
According to a 2015 report--

00:08:00.066 --> 00:08:02.109
- You shouldn't read
on the pr--actual presentation.

00:08:02.109 --> 00:08:04.111
- Papa, I--okay.
This is a statistic.

00:08:04.111 --> 00:08:05.696
- O-okay, so this case, fine.

00:08:05.696 --> 00:08:08.157
- Muslim-majority countries
enjoy some of the world's

00:08:08.157 --> 00:08:10.534
highest rates
of smartphone penetration.

00:08:10.534 --> 00:08:12.620
If there are four emojis

00:08:12.620 --> 00:08:15.623
to represent the four
different stages of a mailbox,

00:08:15.623 --> 00:08:18.125
why on Earth isn't there
one to represent

00:08:18.125 --> 00:08:21.545
the half a billion Muslims
that wear the headscarf?

00:08:21.545 --> 00:08:23.965
- Half a billion?
That's a huge number.

00:08:23.965 --> 00:08:25.633
- Mm-hmm, it is.
- That's not represented.

00:08:25.633 --> 00:08:27.009
- Yeah.
Yes, it is.

00:08:27.009 --> 00:08:28.761
- Okay, that's a--
it's a really smart idea.

00:08:28.761 --> 00:08:30.721
You did the statistics
in your study?

00:08:30.721 --> 00:08:32.098
- Yeah.
- In your proposal?

00:08:32.098 --> 00:08:34.350
- Yeah, most of them, yeah.
- That's very convincing.

00:08:34.350 --> 00:08:37.603
- Emojis are
a very small example,

00:08:37.603 --> 00:08:40.856
but it's critical to note the
importance of representation,

00:08:40.856 --> 00:08:43.109
and whenever you have the
chance to strive for diversity,

00:08:43.109 --> 00:08:45.486
you should definitely take it,
because at the end of the day,

00:08:45.486 --> 00:08:48.030
it will only promote
tolerance and acceptance

00:08:48.030 --> 00:08:50.241
and cultural awareness.

00:08:50.241 --> 00:08:52.243
- That's good.
- Thank you!

00:08:52.243 --> 00:08:54.495
[both cheering]

00:08:54.495 --> 00:08:55.663
That was so long.

00:08:55.663 --> 00:08:57.123
- Good job.
[indistinct]

00:08:57.123 --> 00:08:59.500
- How do people do
presentations, like, every day?

00:08:59.500 --> 00:09:00.710
It's so tiring.

00:09:00.710 --> 00:09:02.044
- Good, good.
Good presentation.

00:09:02.044 --> 00:09:03.045
I think they will like it.

00:09:03.045 --> 00:09:04.088
- It's really good.
- Yeah.

00:09:04.088 --> 00:09:07.091
[light music]

00:09:10.678 --> 00:09:13.931
- So first I, uh, wrote to
Apple's customer service,

00:09:13.931 --> 00:09:16.934
requesting the hijab emoji.

00:09:16.934 --> 00:09:18.352
Didn't get a reply

00:09:18.352 --> 00:09:21.355
because Apple doesn't
deal with these things.

00:09:21.355 --> 00:09:25.026
But one day
I see the Unicode Consortium,

00:09:25.026 --> 00:09:29.280
the organization that
deals with all the emojis.

00:09:29.280 --> 00:09:31.115
That's exactly
what I wanted to hear.

00:09:31.115 --> 00:09:33.034
Like, there was
an actual organization

00:09:33.034 --> 00:09:34.076
that I could contact.

00:09:37.496 --> 00:09:40.124
I created
a five-page proposal,

00:09:40.124 --> 00:09:42.710
and it will be decided
whether it will be approved

00:09:42.710 --> 00:09:45.880
or not this November 7th.

00:09:45.880 --> 00:09:47.214
I will be presenting

00:09:47.214 --> 00:09:50.009
to the Unicode Technical
Committee in San Francisco.

00:09:57.683 --> 00:10:00.686
[birds chirping]

00:10:10.112 --> 00:10:13.449
- I have some glorified titles
with Unicode.

00:10:13.449 --> 00:10:14.951
I had missed one meeting,

00:10:14.951 --> 00:10:17.578
and that one meeting
they decided to elect me

00:10:17.578 --> 00:10:21.499
to be vice chair of the Unicode
Technical Committee, so.

00:10:21.499 --> 00:10:24.251
- My name is Mark Davis,
and I'm the president

00:10:24.251 --> 00:10:26.963
and cofounder
of the Unicode Consortium.

00:10:26.963 --> 00:10:29.548
- I chair the Unicode
Technical Committee,

00:10:29.548 --> 00:10:31.968
and I've done that
for 20 years.

00:10:31.968 --> 00:10:33.552
It says, "UTC Chair."

00:10:33.552 --> 00:10:36.430
This is my gavel,
and I take it, and I--

00:10:36.430 --> 00:10:37.890
[gavel raps]

00:10:37.890 --> 00:10:40.267
- The Consortium
is composed of people

00:10:40.267 --> 00:10:43.437
from all the world's
biggest companies.

00:10:43.437 --> 00:10:46.065
Our primary goal
is representing

00:10:46.065 --> 00:10:47.984
all the world's languages
so that they work on

00:10:47.984 --> 00:10:49.652
computers and smart devices.

00:10:50.987 --> 00:10:53.447
Before Unicode,
the world we lived in--

00:10:53.447 --> 00:10:55.616
it was a mess.

00:10:55.616 --> 00:10:59.078
- You had a set of codes
that you would use for German.

00:10:59.078 --> 00:11:01.580
You had a set of codes
you'd use for Japanese.

00:11:01.580 --> 00:11:05.126
You had a set of codes
you'd use for Chinese.

00:11:05.126 --> 00:11:07.962
You couldn't
really match them.

00:11:07.962 --> 00:11:12.049
- Ideally,
if I were to write you,

00:11:12.049 --> 00:11:13.592
you wouldn't get
a question mark.

00:11:13.592 --> 00:11:15.219
You wouldn't get a square box.

00:11:15.219 --> 00:11:17.305
You wouldn't get
something unreadable.

00:11:17.305 --> 00:11:19.390
That's what Unicode
is all about,

00:11:19.390 --> 00:11:20.933
making the languages
of the world

00:11:20.933 --> 00:11:23.686
work on all those
smart devices.

00:11:23.686 --> 00:11:27.023
And often, as part of writing
systems, there are symbols.

00:11:27.023 --> 00:11:30.693
Emoji are new
and rather different symbols.

00:11:30.693 --> 00:11:32.403
[inquisitive music]

00:11:32.403 --> 00:11:34.822
- Emojis started out in Japan.

00:11:36.532 --> 00:11:39.535
Cell phone carriers at that
time were having problems

00:11:39.535 --> 00:11:43.414
because each implementation
of emoji were different.

00:11:43.414 --> 00:11:46.334
So when one person
would maybe send a heart

00:11:46.334 --> 00:11:47.793
to their girlfriend,

00:11:47.793 --> 00:11:50.296
the girlfriend would see
some weird symbol.

00:11:52.048 --> 00:11:55.009
And we decided,
"Okay, uh, we will incorporate

00:11:55.009 --> 00:11:58.429
these pictographic
symbols into Unicode."

00:11:58.429 --> 00:12:01.098
- So now if I text you
a lizard,

00:12:01.098 --> 00:12:03.601
what you see on your screen
hopefully will be a lizard,

00:12:03.601 --> 00:12:05.561
something you understand
to be a lizard,

00:12:05.561 --> 00:12:08.397
uh, and look fairly much
like a lizard.

00:12:12.860 --> 00:12:16.405
- With emoji, unlike
established languages,

00:12:16.405 --> 00:12:21.243
we're evaluating something
that's really being invented.

00:12:21.243 --> 00:12:23.746
We get hundreds of proposals,

00:12:23.746 --> 00:12:27.625
but we only encode
60 emoji a year.

00:12:43.516 --> 00:12:46.519
[birds chirping]

00:12:58.447 --> 00:12:59.448
- Are we shooting?

00:13:00.825 --> 00:13:03.244
[cheerful music]

00:13:03.244 --> 00:13:06.539
- [speaking Spanish]
[laughs]

00:13:09.750 --> 00:13:11.252
[speaking Spanish]

00:13:11.252 --> 00:13:13.504
- [laughs]

00:13:17.633 --> 00:13:19.468
[laughter]

00:13:42.742 --> 00:13:45.453
[both speaking Spanish]

00:14:07.683 --> 00:14:09.393
[laughter]

00:14:23.866 --> 00:14:26.869
[mouse clicking]

00:16:02.548 --> 00:16:04.300
- Mm-hmm.

00:16:47.635 --> 00:16:50.638
[light music]

00:17:22.503 --> 00:17:23.963
- My name is Tyler Schnoebelen,

00:17:23.963 --> 00:17:26.632
and I'm accidentally
a world emoji expert.

00:17:26.632 --> 00:17:29.593
I-I got my start by--
my dissertation

00:17:29.593 --> 00:17:31.554
was from Stanford,
uh, in linguistics.

00:17:34.265 --> 00:17:36.142
You know, there are
two different camps here.

00:17:36.142 --> 00:17:38.436
There's the "oonga boonga" camp
that's like,

00:17:38.436 --> 00:17:39.854
"Emoji are destroying
our language.

00:17:39.854 --> 00:17:41.355
"We won't have
any more language left.

00:17:41.355 --> 00:17:43.524
"Uh, that's--
this is all we'll have,

00:17:43.524 --> 00:17:46.152
and it's going to--
civilization's going to end."

00:17:46.152 --> 00:17:47.403
The other is,

00:17:47.403 --> 00:17:50.031
"Ooh, here's this--
these sort of symbols,

00:17:50.031 --> 00:17:51.615
"and the whole world
can use them,

00:17:51.615 --> 00:17:53.075
"and soon we will
have world peace

00:17:53.075 --> 00:17:54.577
and live on a higher plane."

00:17:54.577 --> 00:17:57.872
So sa--uh, sort of,
I-I like that vision,

00:17:57.872 --> 00:17:59.915
but that's--neither of these
are going to happen.

00:17:59.915 --> 00:18:01.917
[melancholy electronic music]

00:18:01.917 --> 00:18:04.629
The one thing that
is true about emoji

00:18:04.629 --> 00:18:07.173
is that it's--
it's a way of sort of being

00:18:07.173 --> 00:18:09.884
engaged emotionally
in a positive way.

00:18:09.884 --> 00:18:12.094
The most popular ones by far

00:18:12.094 --> 00:18:14.263
are sort of smiley faces
and hearts, right?

00:18:14.263 --> 00:18:16.766
So that really is telling you
something about

00:18:16.766 --> 00:18:18.100
how people are
using these, right?

00:18:18.100 --> 00:18:20.561
They're using them
with intimate relationships,

00:18:20.561 --> 00:18:25.024
uh, and they're using them
to do kind of happiness work.

00:18:41.207 --> 00:18:43.042
People give pet names, right?

00:18:43.042 --> 00:18:44.877
So I know, uh,
people who, you know,

00:18:44.877 --> 00:18:47.129
call each other sparkle tiger
and honey bear, right?

00:18:47.129 --> 00:18:49.090
This is--these are how
they refer to each other,

00:18:49.090 --> 00:18:51.592
and they have little emoji
to help it.

00:18:51.592 --> 00:18:54.553
There's clearly great
expressive power for emoji,

00:18:54.553 --> 00:18:55.972
but a world language?

00:18:55.972 --> 00:18:59.809
Well, there are hundreds
and hundreds of emoji,

00:18:59.809 --> 00:19:02.269
but you and I
probably have between

00:19:02.269 --> 00:19:07.191
50,000 and 100,000 words
in our vocabulary.

00:19:07.191 --> 00:19:09.026
And what kind of things does--

00:19:09.026 --> 00:19:10.903
does the world
need to talk about, right?

00:19:10.903 --> 00:19:12.571
If it's day-to-day stuff like,

00:19:12.571 --> 00:19:15.533
"Oh, could you get me a sushi
at the--the market?

00:19:15.533 --> 00:19:17.201
And by the way,
bring it in an ambulance,"

00:19:17.201 --> 00:19:19.036
Like, okay, fine.

00:19:19.036 --> 00:19:20.579
But the things that the world
needs to talk about,

00:19:20.579 --> 00:19:22.748
like free trade agreements,

00:19:22.748 --> 00:19:27.003
uh, you know,
Ebola and other epidemics--

00:19:27.003 --> 00:19:28.337
that's not gonna--

00:19:28.337 --> 00:19:30.464
emoji are not really
gonna help solve that.

00:19:30.464 --> 00:19:33.467
[playful music]

00:19:40.266 --> 00:19:43.436
- So this is my wall of--

00:19:43.436 --> 00:19:46.814
for Korean masks
and Indonesian masks.

00:19:46.814 --> 00:19:49.775
The Indonesian masks
I bought in the Netherlands.

00:19:49.775 --> 00:19:52.194
The Korean masks,
some of them I bought in Korea,

00:19:52.194 --> 00:19:55.531
and a couple of them
were given to me as gifts.

00:19:55.531 --> 00:20:00.244
The, uh, dark one with
the cloth behind represents--

00:20:00.244 --> 00:20:03.623
in, uh, Korean folk theater,
it represents the teacher.

00:20:03.623 --> 00:20:07.418
I love it because it's very
mean and nasty looking.

00:20:07.418 --> 00:20:10.921
When I started studying emoji,
I had been interviewed

00:20:10.921 --> 00:20:13.049
already several times
by journalists

00:20:13.049 --> 00:20:16.677
about this emergent
emoji phenomenon,

00:20:16.677 --> 00:20:18.512
and was it a new language?

00:20:18.512 --> 00:20:19.805
Was this, like, uh,

00:20:19.805 --> 00:20:22.600
maybe a pidgin language
or a creole language?

00:20:22.600 --> 00:20:27.146
And I said no at that time.
I s--uh, being a good linguist,

00:20:27.146 --> 00:20:29.815
I said, "Well, in order
to have a language,

00:20:29.815 --> 00:20:31.067
you have to have
certain things."

00:20:32.485 --> 00:20:35.821
You have to have
grammatical categories,

00:20:35.821 --> 00:20:39.533
and the current emoji
lack in certain categories.

00:20:39.533 --> 00:20:42.203
[light electronic music]

00:20:42.203 --> 00:20:45.373
In emoji, you can't
talk about the past

00:20:45.373 --> 00:20:46.916
or the future very well.

00:20:46.916 --> 00:20:49.335
You can't, um, uh--

00:20:49.335 --> 00:20:51.796
have a flashback
if you're telling a story.

00:20:51.796 --> 00:20:56.008
You have to have things that
express abstract concepts,

00:20:56.008 --> 00:20:58.302
and most emoji
are very concrete.

00:21:00.179 --> 00:21:02.223
But what converted me
was the work

00:21:02.223 --> 00:21:04.892
that I've been doing
looking at emoji sequences,

00:21:04.892 --> 00:21:08.479
sequences of two or more emoji,
uh, in Chinese

00:21:08.479 --> 00:21:11.273
on a platform
called Sina Weibo,

00:21:11.273 --> 00:21:14.986
which is kind of like
the Chinese Twitter.

00:21:14.986 --> 00:21:18.322
And lo and behold, we started
seeing patterns emerging.

00:21:18.322 --> 00:21:20.282
What the people are doing

00:21:20.282 --> 00:21:22.535
is they're adapting
the existing emoji

00:21:22.535 --> 00:21:23.828
and using them
in novel ways.

00:21:25.121 --> 00:21:29.583
For example, they're using
a noun as a verb.

00:21:29.583 --> 00:21:31.794
So they'll use "microphone"

00:21:31.794 --> 00:21:34.380
to refer
to the activity of singing.

00:21:45.349 --> 00:21:47.727
And I've seen people do some
pretty interesting things

00:21:47.727 --> 00:21:50.813
to create pronouns
to refer to "I" and "you."

00:21:50.813 --> 00:21:53.274
One person was using
an up arrow for "I"

00:21:53.274 --> 00:21:55.276
and a down arrow for "you."

00:22:04.869 --> 00:22:09.373
So we're seeing evidence
that users are moving emoji

00:22:09.373 --> 00:22:11.125
towards being
more language-like.

00:22:12.668 --> 00:22:17.381
I think humans have an innate
urge to create language.

00:22:17.381 --> 00:22:20.343
[mellow electronic music]

00:22:20.343 --> 00:22:22.428
- We get proposals
for just about

00:22:22.428 --> 00:22:24.722
every emoji under the sun.

00:22:24.722 --> 00:22:28.643
Anybody can actually
make a proposal for emoji.

00:22:28.643 --> 00:22:31.395
Uh, we--we'd like--
and--and, you know--

00:22:31.395 --> 00:22:35.775
so Unicode would like that
proposal to be well-formed.

00:22:35.775 --> 00:22:38.527
We actually have a document
on our website that says,

00:22:38.527 --> 00:22:40.488
"Here's how to make
an emoji proposal."

00:23:05.972 --> 00:23:08.808
- One of the reasons we are
fairly conservative

00:23:08.808 --> 00:23:12.311
is that every emoji
that we put in Unicode

00:23:12.311 --> 00:23:16.107
is going to be in Unicode
after you and I are both dust.

00:23:16.899 --> 00:23:19.026
- We have to be very careful
with the process

00:23:19.026 --> 00:23:22.655
that what we ultimately encode
is going to be something

00:23:22.655 --> 00:23:27.243
that has permanence and will
stand the test of time.

00:23:41.716 --> 00:23:44.593
[seagulls crying]

00:23:52.059 --> 00:23:54.770
[telephone ringing]

00:24:00.484 --> 00:24:02.528
- Good morning.
Um, this is just

00:24:02.528 --> 00:24:05.364
a midway check-in
for our period emoji campaign,

00:24:05.364 --> 00:24:08.451
and this meeting is just for us
to see how things are going,

00:24:08.451 --> 00:24:10.703
um, and just give a bit
of an update on where everyone

00:24:10.703 --> 00:24:12.997
is on the different areas
they've worked on.

00:24:12.997 --> 00:24:14.498
- Well, we had quite
a lot of shares

00:24:14.498 --> 00:24:16.667
and also quite a few likes.

00:24:16.667 --> 00:24:20.046
The comments have been mainly
around, "Why do we need this?"

00:24:20.046 --> 00:24:21.464
- Mm-hmm.

00:24:21.464 --> 00:24:22.840
- So, like, people basically
saying, like, you know,

00:24:22.840 --> 00:24:25.217
"We don't think
this is, uh, important."

00:24:25.217 --> 00:24:27.303
So I want to start
retargeting people

00:24:27.303 --> 00:24:29.263
with the Menstrual Manifesto.

00:24:29.263 --> 00:24:30.473
- Yay.

00:24:30.473 --> 00:24:31.474
- Especially 'cause
I think that will...

00:24:31.474 --> 00:24:32.892
- Such a good fit.

00:24:32.892 --> 00:24:34.310
- Describe it a bit better,
like, kind of put a bit

00:24:34.310 --> 00:24:35.728
of context into, like,
why we're doing it, you know?

00:24:35.728 --> 00:24:37.104
- Yeah, great.
Um, and then the submission,

00:24:37.104 --> 00:24:38.564
I guess, is the next step.

00:24:38.564 --> 00:24:40.733
So when we finish up
on the 26th,

00:24:40.733 --> 00:24:42.526
we'll be working on
the submission for Unicode.

00:24:42.526 --> 00:24:43.527
- Yes.

00:24:45.821 --> 00:24:49.367
- We're a children's charity
with a girls' rights focus.

00:24:49.367 --> 00:24:50.743
[faint conversations]

00:24:50.743 --> 00:24:53.829
I remember sitting around
this table for an afternoon

00:24:53.829 --> 00:24:56.540
of sort of brainstorming
and jokingly saying,

00:24:56.540 --> 00:24:58.960
"What about a menstrual
hygiene emoji?"

00:24:58.960 --> 00:25:02.838
thinking that no one
would really react.

00:25:02.838 --> 00:25:04.882
But then we got talking
to some colleagues

00:25:04.882 --> 00:25:07.551
and started sketching
blood drops

00:25:07.551 --> 00:25:10.388
and reproductive systems.

00:25:10.388 --> 00:25:12.640
My favorite was the uterus.

00:25:12.640 --> 00:25:14.642
We were looking
at it thinking,

00:25:14.642 --> 00:25:15.977
"Looks a bit like an alien."

00:25:15.977 --> 00:25:17.478
- Yeah, yeah, yeah.
- Or a goat.

00:25:17.478 --> 00:25:18.688
- Yeah, a goat, yeah.

00:25:18.688 --> 00:25:19.981
- A really common one
was people saying,

00:25:19.981 --> 00:25:21.357
"Why are you promoting
this goat,

00:25:21.357 --> 00:25:24.568
and how has it got anything
to do with menstruation?"

00:25:26.696 --> 00:25:29.240
- So those are
the emoji designs.

00:25:29.240 --> 00:25:31.492
You kinda need to keep it
quite simple.

00:25:31.492 --> 00:25:33.828
The pants were my favorite.

00:25:33.828 --> 00:25:37.415
Um, when we went to the vote,
the ones that was voted

00:25:37.415 --> 00:25:40.459
the most was
the, um, the pants,

00:25:40.459 --> 00:25:43.087
which I was pleased with.

00:25:55.891 --> 00:25:57.476
- It was incredible.
- Like, right? Yeah.

00:25:57.476 --> 00:25:59.395
- Yeah, it's the biggest spike
we've ever seen in web traffic.

00:25:59.395 --> 00:26:02.648
It's still yet to be beaten
in any way.

00:26:02.648 --> 00:26:04.275
It was, uh--
- Amazing.

00:26:09.739 --> 00:26:13.034
- When we find out either way,
we'll do press around it,

00:26:13.034 --> 00:26:15.286
and the BBC is interested.

00:26:21.500 --> 00:26:23.169
- Yeah, right, yeah.
- Mm.

00:26:23.169 --> 00:26:25.171
- I think, like, it is just,
like, a bunch of like--

00:26:25.171 --> 00:26:27.381
it's old--like,
old white guys, basically,

00:26:27.381 --> 00:26:29.884
who've been knocking about,
like, so they can volley for,

00:26:29.884 --> 00:26:32.845
like, quite a long time,
banging their gavel.

00:26:38.893 --> 00:26:40.728
[melancholy music]

00:26:40.728 --> 00:26:42.521
- Sorry, do--
do you have a moment,

00:26:42.521 --> 00:26:44.440
or are you in a rush?
You're in a rush.

00:26:44.440 --> 00:26:46.609
- I'm sorry.
- Oh, no worries then.

00:26:48.527 --> 00:26:50.821
I work for
Plan International U.K,

00:26:50.821 --> 00:26:53.115
which is a girls' rights,
uh, organization.

00:26:53.115 --> 00:26:54.575
- Okay, uh-huh.

00:26:54.575 --> 00:26:56.953
- Um, and we are campaigning
for a period emoji.

00:26:56.953 --> 00:26:58.287
- Okay.

00:26:58.287 --> 00:26:59.664
- Um, do you agree that
we need a period emoji?

00:26:59.664 --> 00:27:01.332
- Why not?
Yeah, yeah, for sure.

00:27:01.332 --> 00:27:04.210
- Um, we've got a pair of pants
with blood drops on them.

00:27:04.210 --> 00:27:05.336
- Okay.

00:27:05.336 --> 00:27:06.420
- So this was
actually submitted.

00:27:06.420 --> 00:27:08.089
We have lots
of different emojis

00:27:08.089 --> 00:27:09.465
for lots of different things,
like bagels--

00:27:09.465 --> 00:27:11.300
- Poop. [laughs]
- Poop.

00:27:11.300 --> 00:27:13.052
I know,
we've got a couple of them.

00:27:13.052 --> 00:27:14.804
- Quite frankly, yes, yeah.
- Exactly.

00:27:14.804 --> 00:27:16.347
- So what does that mean if
we don't have a period emoji?

00:27:16.347 --> 00:27:17.473
- Yeah, yeah.

00:27:17.473 --> 00:27:19.266
- Yeah, I think
it's a great idea.

00:27:19.266 --> 00:27:20.601
I think it's a great idea.
- Oh.

00:27:20.601 --> 00:27:22.269
- Especially for younger--

00:27:22.269 --> 00:27:24.981
younger girls as well who are
just starting their period.

00:27:27.358 --> 00:27:29.151
- It's a lighthearted thing,
but it is something

00:27:29.151 --> 00:27:30.945
that sort of strategically
really does fit

00:27:30.945 --> 00:27:34.115
into what we want to do around
changing the conversation

00:27:34.115 --> 00:27:37.660
about periods and--
and normalizing periods.

00:27:37.660 --> 00:27:39.412
In cultures around the world,

00:27:39.412 --> 00:27:41.539
young girls don't feel
comfortable to say

00:27:41.539 --> 00:27:44.125
that they need
menstrual hygiene products

00:27:44.125 --> 00:27:45.835
and are using unsafe methods,

00:27:45.835 --> 00:27:49.588
and it starts getting
in the way of their education.

00:27:49.588 --> 00:27:51.841
And I think getting
a global emoji

00:27:51.841 --> 00:27:53.759
could go some way to saying,

00:27:53.759 --> 00:27:55.344
"It's okay,
I can talk about this.

00:27:55.344 --> 00:27:57.305
"This isn't the most
embarrassing thing

00:27:57.305 --> 00:27:58.806
in the world."

00:27:58.806 --> 00:28:01.809
[gentle music]

00:28:08.274 --> 00:28:12.236
- So Emojination is an emoji
advocacy group whose motto is,

00:28:12.236 --> 00:28:13.904
"Emoji by the people
for the people,"

00:28:13.904 --> 00:28:18.326
and we basically fight for more
inclusive and diverse emoji.

00:28:18.326 --> 00:28:20.161
[cheerful music]

00:28:20.161 --> 00:28:22.913
Until 2016, the only things
that you could be as a girl

00:28:22.913 --> 00:28:26.500
were dancer, princess, bride,
or Playboy Bunny.

00:28:30.630 --> 00:28:32.256
I grew up reading
and writing Chinese,

00:28:32.256 --> 00:28:33.716
and one of
the interesting things

00:28:33.716 --> 00:28:35.134
is, like--
I like to say, like,

00:28:35.134 --> 00:28:37.595
"Chinese characters
are the original, like, emoji."

00:28:37.595 --> 00:28:41.515
And one of the characters
that's been really interesting

00:28:41.515 --> 00:28:44.226
to see how it's used
is the word for "woman,"

00:28:44.226 --> 00:28:46.145
which is "nu."

00:28:46.145 --> 00:28:50.358
And the way that it's combined
kinda shows you the mentality

00:28:50.358 --> 00:28:52.652
of, like, ancient China
at the time.

00:28:53.653 --> 00:28:59.075
For example, woman underneath
a roof means the word "peace."

00:28:59.075 --> 00:29:01.160
So things are "at peace"
when the woman is at--

00:29:01.160 --> 00:29:03.704
you know, under a roof.

00:29:03.704 --> 00:29:05.206
A woman with a child,

00:29:05.206 --> 00:29:09.669
or a woman specifically
with a boy child, means "good,"

00:29:09.669 --> 00:29:13.172
but, like, three women
together means "wicked."

00:29:14.507 --> 00:29:17.927
So this idea is,
from the very beginning,

00:29:17.927 --> 00:29:21.472
hardwired into how kids learn
their Chinese characters.

00:29:24.308 --> 00:29:28.020
To some extent, if kids
communicate through emoji,

00:29:28.020 --> 00:29:31.607
what they're able to say
comes from the emoji keyboard,

00:29:31.607 --> 00:29:33.150
and what is on
the emoji keyboard

00:29:33.150 --> 00:29:35.945
therefore kinda defines
their world.

00:29:35.945 --> 00:29:38.531
But one of the--
the tricky issues is, like,

00:29:38.531 --> 00:29:43.536
how do you get an entire world
into a unified set of emoji?

00:29:47.123 --> 00:29:49.166
- Obviously,
being a universal system,

00:29:49.166 --> 00:29:52.545
the different gestures
and--and signs

00:29:52.545 --> 00:29:54.422
will mean different things
to different people.

00:29:56.007 --> 00:29:58.426
The thumbs up
in some countries

00:29:58.426 --> 00:29:59.760
is an offensive gesture.

00:29:59.760 --> 00:30:01.929
[mischievous music]

00:30:01.929 --> 00:30:03.514
The peace sign
is universally known.

00:30:03.514 --> 00:30:06.851
There's the reverse of that,
which is offensive in the U.K.

00:30:06.851 --> 00:30:08.436
It's a--
It's like the middle finger.

00:30:09.770 --> 00:30:12.523
The okay sign also is
offensive in some countries

00:30:12.523 --> 00:30:14.608
but not in others,

00:30:14.608 --> 00:30:17.445
so if we only had emojis
to communicate in,

00:30:17.445 --> 00:30:19.905
I could imagine
diplomatic issues

00:30:19.905 --> 00:30:23.034
being very problematic then.

00:30:23.034 --> 00:30:25.161
Emojis can be interpreted
in all kinds of different ways.

00:30:25.161 --> 00:30:27.204
I think it would be very hard
to get anything done.

00:30:32.960 --> 00:30:35.504
- It's funny that Tinder
appeared, really,

00:30:35.504 --> 00:30:37.548
at the same time
as emoji took off,

00:30:37.548 --> 00:30:41.677
and I think
if emoji didn't exist,

00:30:41.677 --> 00:30:44.680
uh, we might have had
to create it to make Tinder

00:30:44.680 --> 00:30:46.599
the sort of universe it is.

00:30:46.599 --> 00:30:50.269
[light music]

00:30:50.269 --> 00:30:51.729
I love some of
the creative ways

00:30:51.729 --> 00:30:54.231
that people have used emoji.

00:30:54.231 --> 00:30:57.318
So one of my favorites
is someone created a road

00:30:57.318 --> 00:30:59.153
with a car being chased
by a whole bunch

00:30:59.153 --> 00:31:01.739
of police car in palm trees,
and someone said,

00:31:01.739 --> 00:31:03.824
"This could be us
running away from it all."

00:31:05.409 --> 00:31:06.661
When you're going out

00:31:06.661 --> 00:31:08.454
and meeting someone
completely new,

00:31:08.454 --> 00:31:11.082
you know, it's a very
emotionally fraught thing.

00:31:11.082 --> 00:31:13.334
You're, like,
putting yourself out there.

00:31:13.334 --> 00:31:15.002
And the difficult part of it

00:31:15.002 --> 00:31:17.838
is emoji are easy
to misunderstand.

00:31:21.467 --> 00:31:24.679
- How many of you have
ever had an awkward moment?

00:31:26.514 --> 00:31:30.309
You are executives on the rise.

00:31:30.309 --> 00:31:32.186
I'm a national
etiquette expert,

00:31:32.186 --> 00:31:34.355
and one of the things
that I'm asked about often

00:31:34.355 --> 00:31:36.732
is emojis.
"When can I use emojis,

00:31:36.732 --> 00:31:38.275
and when should
I not use emojis?"

00:31:38.275 --> 00:31:40.611
And emojis are a great tool,

00:31:40.611 --> 00:31:42.697
but they have to be used
at the right time.

00:31:42.697 --> 00:31:44.907
- What emojis are not
okay to use?

00:31:44.907 --> 00:31:46.951
- "What emojis
are not okay to use?"

00:31:46.951 --> 00:31:48.995
The eggplant would be one.

00:31:48.995 --> 00:31:50.663
[laughter]

00:31:50.663 --> 00:31:53.416
The peach would be another one.

00:31:53.416 --> 00:31:55.751
Anything that would
send the wrong--

00:31:55.751 --> 00:31:58.004
potential wrong message.

00:31:58.004 --> 00:32:01.090
- Obviously not those,
but example, a winky face.

00:32:01.090 --> 00:32:04.051
- So a winky face would not be
appropriate for business.

00:32:04.051 --> 00:32:05.720
- But if the boss
sends you one?

00:32:05.720 --> 00:32:08.097
- If the boss sends you one,
still not appropriate.

00:32:08.097 --> 00:32:10.891
More inappropriate,
even worse.

00:32:10.891 --> 00:32:13.644
[laughs]
Okay.

00:32:13.644 --> 00:32:17.023
Often we send an emoji,
and it's ambiguous.

00:32:17.023 --> 00:32:19.859
And we're not--we're not even
certain what it means.

00:32:19.859 --> 00:32:21.277
We think we know.

00:32:21.277 --> 00:32:25.823
You bring the bread
to your mouth with one bite.

00:32:25.823 --> 00:32:28.409
It's much like learning
a new language.

00:32:28.409 --> 00:32:30.286
It's up to us
to do our research.

00:32:30.286 --> 00:32:32.079
If we're gonna use them,
we need to--

00:32:32.079 --> 00:32:34.790
we need to look into it
and see what they do mean.

00:32:34.790 --> 00:32:38.044
[light music]

00:32:44.050 --> 00:32:47.345
- I actually have went through
and counted every single emoji

00:32:47.345 --> 00:32:49.221
and used them before,

00:32:49.221 --> 00:32:52.933
so I think I've mastered
all of the emojis.

00:32:52.933 --> 00:32:57.813
[singing] Send me an emoji,
Send me an emoji

00:32:57.813 --> 00:33:01.025
I'm Brooklyn Queen
from Detroit, 13 years old.

00:33:01.025 --> 00:33:02.985
I was like, "We need
to make a song about emojis

00:33:02.985 --> 00:33:07.365
because I use emojis
every single day."

00:33:07.365 --> 00:33:08.991
Look how long my hair was.

00:33:08.991 --> 00:33:11.744
My hair's not
that long anymore.

00:33:11.744 --> 00:33:13.204
[singing]
When you want to LOL

00:33:13.204 --> 00:33:14.872
Just send me
the laughing face

00:33:14.872 --> 00:33:16.415
both: [singing]
S-s-send me an emoji

00:33:16.415 --> 00:33:18.459
And it goes straight
to my pocket

00:33:18.459 --> 00:33:19.794
When I'm going live

00:33:19.794 --> 00:33:21.671
They post emojis
while they watching

00:33:21.671 --> 00:33:23.130
All they post
is fire flames

00:33:23.130 --> 00:33:25.007
They think that
I'm the hottest

00:33:25.007 --> 00:33:27.510
- I use waves
and fire flames a lot

00:33:27.510 --> 00:33:32.181
because waves is basically,
like, you're a trend,

00:33:32.181 --> 00:33:34.517
and people, like,
want to ride your wave.

00:33:34.517 --> 00:33:38.104
- Heart eyes, kissy face,
waves with the fire flame

00:33:38.104 --> 00:33:39.939
And fire flames mean,
like, you're lit.

00:33:39.939 --> 00:33:41.649
Like, you're hype.

00:33:41.649 --> 00:33:44.235
[singing] Looking way too cool,
smiley face with the shades

00:33:44.235 --> 00:33:45.945
If you're trying
to show some love

00:33:45.945 --> 00:33:47.738
Drop a heart on my page...

00:33:47.738 --> 00:33:49.865
I knew it was gonna be big,
but I didn't know

00:33:49.865 --> 00:33:54.161
it was gonna get, like,
100 million views on the song.

00:33:54.161 --> 00:33:56.330
- Oh, I got--
I got something for you.

00:33:57.623 --> 00:34:00.668
I gotta find
what I'm trying to say.

00:34:00.668 --> 00:34:04.588
- I'm scared.
- Mm-hmm, you should be.

00:34:04.588 --> 00:34:07.466
- Me and my mom
use emojis differently.

00:34:07.466 --> 00:34:08.968
- If I comment
under her picture

00:34:08.968 --> 00:34:10.970
with too many emojis,
she'll text me, like,

00:34:10.970 --> 00:34:12.513
"You're doing too much."

00:34:12.513 --> 00:34:14.890
Is it a rule for, like,
people under 18?

00:34:14.890 --> 00:34:17.601
Who is the emoji rule maker?

00:34:17.601 --> 00:34:20.604
- No one wrote the rules.
It's just, like...

00:34:22.398 --> 00:34:25.818
- Like, for instance,
I got yelled at for this.

00:34:25.818 --> 00:34:29.322
One of her supporters
posted a--a tongue,

00:34:29.322 --> 00:34:32.950
a eggplant,
and a smi--like, a heart.

00:34:32.950 --> 00:34:34.744
And I went underneath it
and tagged him

00:34:34.744 --> 00:34:37.580
and put the--the eggplant
and the heart back,

00:34:37.580 --> 00:34:40.416
and she went crazy on me.

00:34:40.416 --> 00:34:41.959
And I don't know,
I'm like,

00:34:41.959 --> 00:34:44.128
"What is wrong?
I'm just commenting back."

00:34:44.128 --> 00:34:47.381
She's like, "No!
Delete that whole comment."

00:34:47.381 --> 00:34:50.134
[both laugh]

00:34:50.134 --> 00:34:53.137
[low playful music]

00:35:01.145 --> 00:35:04.023
- [indistinct]
- [speaking foreign language]

00:35:04.023 --> 00:35:08.277
This is soup, um, lentil soup
with [indistinct].

00:35:08.277 --> 00:35:10.571
[speaking foreign language]

00:35:10.571 --> 00:35:13.491
- Are you excited?
- I am, uh, very excited,

00:35:13.491 --> 00:35:17.244
but, um, plus at same times,
I'm a little bit nervous

00:35:17.244 --> 00:35:20.164
because this first time
for you to leave me.

00:35:20.164 --> 00:35:21.832
- [laughs]
No.

00:35:21.832 --> 00:35:25.252
- The emoji, it is the
fantastic thing for short time.

00:35:25.252 --> 00:35:28.339
I like--I don't like
to make text long.

00:35:28.339 --> 00:35:29.882
But when they have a emoji--

00:35:29.882 --> 00:35:31.384
- [indistinct]

00:35:31.384 --> 00:35:35.680
- Like yesterday, my mother,
she can't, um, write.

00:35:35.680 --> 00:35:37.014
- Mm-hmm.
- Okay?

00:35:37.014 --> 00:35:39.266
We told her, "Just choose
which face you like."

00:35:39.266 --> 00:35:41.727
- And so she can then to--
so she can read, right?

00:35:41.727 --> 00:35:43.479
- Yes.

00:35:48.067 --> 00:35:50.319
- On Facebook, of course you
have to look at the comments,

00:35:50.319 --> 00:35:52.071
like, see what
are people saying.

00:35:52.071 --> 00:35:53.197
And they're, like--
some of them

00:35:53.197 --> 00:35:54.615
were really supportive,
of course.

00:35:54.615 --> 00:35:56.242
Some of them were like,
"Oh, great!

00:35:56.242 --> 00:35:58.661
It's so great that someone
is doing something about it."

00:35:58.661 --> 00:36:02.415
Some of them, you know,
they used very harsh language.

00:36:02.415 --> 00:36:04.041
But, like, some of them
were saying, like,

00:36:04.041 --> 00:36:05.251
that it was
a symbol of oppression,

00:36:05.251 --> 00:36:07.670
and it's awful
that I'm doing this.

00:36:07.670 --> 00:36:10.131
Some people said,
"Oh, we already have one,"

00:36:10.131 --> 00:36:13.467
and they added the bomb emoji.
It's...

00:36:13.467 --> 00:36:15.428
Ah!

00:36:15.428 --> 00:36:18.431
[light dramatic music]

00:36:33.279 --> 00:36:35.156
[faint conversation]

00:36:35.156 --> 00:36:41.078
Once the emoji is included
onto our keyboards,

00:36:41.078 --> 00:36:43.706
hopefully it will normalize
the idea of a hijab

00:36:43.706 --> 00:36:46.208
and Muslim head coverings.

00:36:52.965 --> 00:36:54.300
And if it doesn't pass,

00:36:54.300 --> 00:36:57.261
it's--
be interesting to know why.

00:37:56.070 --> 00:37:59.073
[leaf blower running]

00:38:07.081 --> 00:38:08.749
- Yahoo.

00:38:08.749 --> 00:38:13.462
This one was, uh,
the emoji diversity lobby,

00:38:13.462 --> 00:38:16.382
and they created an emoji
that looked like me.

00:38:16.382 --> 00:38:19.093
Look at this.
[chuckles]

00:38:19.093 --> 00:38:22.430
I get a lot of emails
from reporters and stuff.

00:38:22.430 --> 00:38:24.473
Everybody wants to talk
about Unicode, you know?

00:38:24.473 --> 00:38:26.851
So I said, "I can tell you
about my experi--"

00:38:26.851 --> 00:38:29.353
The only story
I can tell is my own.

00:38:31.188 --> 00:38:36.444
Here are some of the proposals
that we submitted to Unicode.

00:38:36.444 --> 00:38:38.571
This is the very first one.

00:38:38.571 --> 00:38:42.241
Uh, this is dated, uh,
April of 2014.

00:38:45.286 --> 00:38:49.373
I think we started off
with the five skin tones,

00:38:49.373 --> 00:38:52.376
the police officer,
the female and male.

00:38:52.376 --> 00:38:54.587
[quiet music]

00:38:56.339 --> 00:38:59.467
Well, my daughter
introduced me to it.

00:38:59.467 --> 00:39:00.843
She came home,
she says,

00:39:00.843 --> 00:39:03.220
"It sure would be nice
to be able to send an emoji

00:39:03.220 --> 00:39:05.431
to my friend that
looks like me."

00:39:05.431 --> 00:39:06.724
I said, "Oh, really?"

00:39:06.724 --> 00:39:08.934
I said, "That sounds great.
What is an emoji?"

00:39:10.519 --> 00:39:12.021
After I did the research,
I mean,

00:39:12.021 --> 00:39:14.482
there are trillions
of these that are sent

00:39:14.482 --> 00:39:18.944
by way of text messaging
every year all over the world,

00:39:18.944 --> 00:39:22.740
and they were all Caucasian.

00:39:22.740 --> 00:39:26.077
And if you're sending
these images to people

00:39:26.077 --> 00:39:30.122
and they all look like
somebody else, you know,

00:39:30.122 --> 00:39:32.333
it's--it just doesn't
make you feel good.

00:39:32.333 --> 00:39:35.878
You do it because that's
the only option you have.

00:39:40.925 --> 00:39:42.802
I said,
"This is a huge opportunity

00:39:42.802 --> 00:39:46.013
to represent everybody."

00:39:46.013 --> 00:39:47.640
I said,

00:39:47.640 --> 00:39:51.560
"I'm not gonna just do one.
I'm gonna do five skin tones."

00:39:53.270 --> 00:39:56.107
When I gave
my presentation there,

00:39:56.107 --> 00:39:59.527
it was folks just sitting
around a table,

00:39:59.527 --> 00:40:04.782
and I was real adamant
about what would be acceptable.

00:40:06.659 --> 00:40:09.036
And the whole room got quiet.

00:40:11.998 --> 00:40:14.292
And they said to me,

00:40:14.292 --> 00:40:18.004
"No one was taking
diverse emojis seriously

00:40:18.004 --> 00:40:20.256
until you came
and gave your presentation."

00:40:26.053 --> 00:40:28.180
You touch the screen,

00:40:28.180 --> 00:40:31.809
and the five skin tones
pop up.

00:40:31.809 --> 00:40:35.604
You let the user decide
what color representation

00:40:35.604 --> 00:40:38.232
that they're interested in.

00:40:38.232 --> 00:40:41.319
I didn't realize
it would be so impactful,

00:40:41.319 --> 00:40:42.528
but it has been.

00:40:54.290 --> 00:40:57.710
- And two, to the side,
and to the front.

00:40:57.710 --> 00:41:00.379
- Can you just walk regular?

00:41:00.379 --> 00:41:03.090
- Heart,
and then another heart,

00:41:03.090 --> 00:41:08.137
and then, um, me--
and then a heart,

00:41:08.137 --> 00:41:11.182
and a smiley face.

00:41:11.182 --> 00:41:15.978
And another heart
and a puppy and a heart,

00:41:15.978 --> 00:41:20.191
and then two hearts,
and I hit send.

00:41:22.360 --> 00:41:26.405
- Maya started using emoji
at the age of three and four.

00:41:26.405 --> 00:41:28.199
I think at the beginning

00:41:28.199 --> 00:41:31.535
she picked pictures
that she liked herself.

00:41:31.535 --> 00:41:32.995
You know,
it was almost more like

00:41:32.995 --> 00:41:35.289
she was sharing her artwork
in the way that you would,

00:41:35.289 --> 00:41:36.624
you know, coming home
from preschool saying,

00:41:36.624 --> 00:41:38.960
"Look what I drew today."

00:41:38.960 --> 00:41:41.212
But I think
it changed over time.

00:41:41.212 --> 00:41:45.174
- I use that one for Mommy
and that one for Daddy.

00:41:45.174 --> 00:41:47.009
[light music]

00:41:47.009 --> 00:41:50.638
- She would look for an image
of herself or her family.

00:41:50.638 --> 00:41:52.515
She would always look for
the little girl with pigtails

00:41:52.515 --> 00:41:55.017
'cause she often
has her hair in pigtails.

00:41:56.727 --> 00:41:59.397
- And in fact, this morning,
um, she actually asked me

00:41:59.397 --> 00:42:03.359
to be her assistant
because the--

00:42:03.359 --> 00:42:05.611
you know, the process
of touching the emoji

00:42:05.611 --> 00:42:07.530
to bring up the skin tone
and then selecting

00:42:07.530 --> 00:42:11.575
the one you want is kind of
a--a two-step process,

00:42:11.575 --> 00:42:14.036
and she wanted to set
all the emojis by default

00:42:14.036 --> 00:42:16.539
to the one that looked
a little bit more Asian,

00:42:16.539 --> 00:42:18.958
um, for our family members.

00:42:18.958 --> 00:42:22.545
- I'm gonna do the ones
I wanna be when I grow up:

00:42:22.545 --> 00:42:28.759
a scientist, a teacher,
a doctor, and a professor.

00:42:47.111 --> 00:42:50.114
[quiet electronic music]

00:43:19.477 --> 00:43:21.479
[faint conversations]

00:43:38.579 --> 00:43:40.289
- [laughs]

00:43:43.417 --> 00:43:46.295
And this...

00:43:47.922 --> 00:43:50.925
[camera shutter clicking]

00:43:54.345 --> 00:43:56.347
- Yeah!

00:44:08.526 --> 00:44:11.404
- Si, senora.

00:44:13.823 --> 00:44:14.824
- Mm-hmm.

00:44:16.284 --> 00:44:17.952
- Si.

00:44:22.164 --> 00:44:24.041
- Mm.

00:44:24.041 --> 00:44:25.042
- Si.

00:44:29.130 --> 00:44:30.756
Uh-huh.

00:44:43.644 --> 00:44:45.646
- Mm.

00:45:00.745 --> 00:45:02.330
- Si.

00:45:24.685 --> 00:45:25.686
No?

00:45:54.465 --> 00:45:56.509
- Yup.

00:45:56.509 --> 00:45:59.679
- [groans, laughs]

00:46:02.014 --> 00:46:04.183
- You're gonna be just fine.

00:46:12.441 --> 00:46:15.444
[faint music playing]

00:46:19.407 --> 00:46:21.826
- Hi.
- Come on in.

00:46:24.704 --> 00:46:27.707
[quiet dramatic music]

00:46:32.920 --> 00:46:34.964
- Unicode is something
in the technical world

00:46:34.964 --> 00:46:38.592
that we describe
as the plumbing, you know?

00:46:38.592 --> 00:46:40.511
So, you--you know,
in someone's house,

00:46:40.511 --> 00:46:42.596
no one ever looks
at their pipes or--

00:46:42.596 --> 00:46:44.598
you know,
unless they break.

00:46:44.598 --> 00:46:47.560
We were living
underneath the radar,

00:46:47.560 --> 00:46:50.521
but once we started encoding
emoji characters,

00:46:50.521 --> 00:46:53.733
all of a sudden we were--
became very visible.

00:47:13.502 --> 00:47:15.338
Our emoji subcommittee,

00:47:15.338 --> 00:47:17.590
they had to start
managing hundreds

00:47:17.590 --> 00:47:21.302
and even thousands of proposals
that were coming in to us,

00:47:21.302 --> 00:47:24.180
and how can this small group
of people actually,

00:47:24.180 --> 00:47:25.806
you know,
get their arms around it

00:47:25.806 --> 00:47:30.061
and analyze them, um,
with some consistency?

00:47:30.061 --> 00:47:33.439
People do try to follow
the selection criteria,

00:47:33.439 --> 00:47:36.692
and then, of course,
people's prejudices set in,

00:47:36.692 --> 00:47:39.737
so I think we don't have
so many vegetables

00:47:39.737 --> 00:47:42.448
because I think most of
the emoji subcommittee members

00:47:42.448 --> 00:47:44.075
don't like vegetables.

00:47:44.075 --> 00:47:46.202
That's my theory.
[laughs]

00:47:46.202 --> 00:47:48.788
So there are--
there are a lot of unique ways

00:47:48.788 --> 00:47:52.917
where it seems like people's
biases cr--do creep in.

00:47:52.917 --> 00:47:55.753
- We only have a small device
to fit these on, okay?

00:47:55.753 --> 00:47:58.714
So, uh, you know, when fonts
take up a lot of space

00:47:58.714 --> 00:48:01.258
and computer programs on here
take up a lot of space

00:48:01.258 --> 00:48:03.928
and the characters themselves
take up a lot of space--

00:48:03.928 --> 00:48:06.806
and, really, you don't want
to be paging across here

00:48:06.806 --> 00:48:08.224
through thousands of emoji

00:48:08.224 --> 00:48:10.559
that you're not interested in
just to say,

00:48:10.559 --> 00:48:13.729
"Hey, friends, uh,
let's go for food and drink."

00:48:15.147 --> 00:48:17.566
We have to exercise
some scrutiny

00:48:17.566 --> 00:48:21.278
about how this will affect
all the pieces of the system.

00:48:41.007 --> 00:48:42.758
- The campaign went over
Friday,

00:48:42.758 --> 00:48:45.469
and, like, um,
I got a text from Carmen,

00:48:45.469 --> 00:48:46.804
my boss,
basically saying, like,

00:48:46.804 --> 00:48:48.139
"You need to have
a look at Twitter,"

00:48:48.139 --> 00:48:52.018
because there was
a lot of, um,

00:48:52.018 --> 00:48:56.689
interesting comments,
I would say, yeah, um--

00:48:56.689 --> 00:48:58.983
"What the unholy fuck?"

00:48:59.942 --> 00:49:04.447
"Once again women prove to have
no creativity and imagination."

00:49:04.447 --> 00:49:06.782
"Now I want
a morning boner emoji

00:49:06.782 --> 00:49:10.036
that I can share
with the world every day."

00:49:10.036 --> 00:49:12.413
"I want a shitty diaper emoji."

00:49:12.413 --> 00:49:14.165
Um, yeah.

00:49:14.165 --> 00:49:16.250
I've worked for charities for,
like, quite a few years,

00:49:16.250 --> 00:49:18.878
but when I spoke to my family
about it over Christmas,

00:49:18.878 --> 00:49:21.088
they were--they were a bit,
like, perplexed.

00:49:21.088 --> 00:49:22.923
Like, you know,
they're like,

00:49:22.923 --> 00:49:25.217
"What--what--
what are you doing?

00:49:25.217 --> 00:49:28.179
Why--why are you doing this?"
[laughs]

00:49:28.179 --> 00:49:31.223
I never really thought about
the stigma attached to it.

00:49:32.475 --> 00:49:35.478
[mellow music]

00:49:37.563 --> 00:49:40.566
[keyboards clacking]

00:49:43.277 --> 00:49:46.697
- As far as we know,
the period pants emoji,

00:49:46.697 --> 00:49:49.742
which was the winning emoji
from our campaign,

00:49:49.742 --> 00:49:52.078
was "stuck in subcommittee,"

00:49:52.078 --> 00:49:54.872
uh, which I-I don't know
exactly what that means,

00:49:54.872 --> 00:49:59.585
but that is the official line
of the Unicode Consortium.

00:50:00.544 --> 00:50:02.421
- I was talking to someone
there, and I was, like,

00:50:02.421 --> 00:50:04.006
"Can you please tell us
what's happening?"

00:50:04.006 --> 00:50:05.383
And they were just like,

00:50:05.383 --> 00:50:07.134
"We have no information
forthcoming at this time."

00:50:07.134 --> 00:50:08.636
- And that was, like,
three months later, wasn't it?

00:50:08.636 --> 00:50:10.012
- It's, like, three months.
- Yeah.

00:50:10.012 --> 00:50:11.597
- It's just like,
"What--what is going on?"

00:50:11.597 --> 00:50:13.516
It's all very secretive.

00:50:13.516 --> 00:50:17.228
- What we did get was
a--a small amount of feedback

00:50:17.228 --> 00:50:20.481
that it is not general
use enough.

00:50:20.481 --> 00:50:22.066
But you know, what I found
really interesting

00:50:22.066 --> 00:50:24.777
was looking at the emojis
that already exist.

00:50:24.777 --> 00:50:27.571
I felt like we had
such a good case for ours

00:50:27.571 --> 00:50:30.324
because it affects
so many people, you know?

00:50:30.324 --> 00:50:31.826
- Yeah.

00:50:31.826 --> 00:50:34.287
- It's so--800 million people
are menstruating right now.

00:50:34.287 --> 00:50:36.747
800 million people could use

00:50:36.747 --> 00:50:38.749
a period emoji
in this very moment.

00:50:38.749 --> 00:50:40.251
I don't know how many people
are talking about

00:50:40.251 --> 00:50:42.461
broccoli right now.

00:50:42.461 --> 00:50:45.464
[inquisitive music]

00:51:02.815 --> 00:51:06.819
- I feel that there is a duty
for emojis to reflect society.

00:51:06.819 --> 00:51:08.112
- Mm-hmm.

00:51:08.112 --> 00:51:09.613
- But I mean, you know,
it's--it's difficult

00:51:09.613 --> 00:51:12.450
to get change done when you've
got the Unicode Consortium,

00:51:12.450 --> 00:51:14.994
this shady organization
based in,

00:51:14.994 --> 00:51:17.413
like, you know,
Silicon Valley or whatever,

00:51:17.413 --> 00:51:19.582
like, controlling everything.

00:51:30.468 --> 00:51:33.012
- You know, I mean,
this is all a bit silly, right?

00:51:33.012 --> 00:51:36.223
Emoji, it's not, like,
the most important topic.

00:51:36.223 --> 00:51:39.101
Emoji is not a serious topic
in computer science.

00:51:41.854 --> 00:51:43.689
You know, if you look,
the history of people

00:51:43.689 --> 00:51:45.608
putting little pictures
in-line in their text,

00:51:45.608 --> 00:51:47.568
I mean, it has
a very long history.

00:51:47.568 --> 00:51:49.528
If you look here,

00:51:49.528 --> 00:51:51.447
this is from
the "Book of Kells,"

00:51:51.447 --> 00:51:54.200
you know, which is
a Irish medieval manuscript

00:51:54.200 --> 00:51:56.202
of the--the Christian gospels,

00:51:56.202 --> 00:51:58.579
and there's all these little
in-line pictures in the text,

00:51:58.579 --> 00:52:01.040
like, these mythical
Irish creatures.

00:52:01.040 --> 00:52:04.210
Just kind of like emoji today
except much more beautiful.

00:52:04.210 --> 00:52:06.587
So the idea that
we'd limit ourselves to--

00:52:06.587 --> 00:52:08.089
you know,
to the Unicode ones,

00:52:08.089 --> 00:52:11.050
it just seems like we're
setting our sights a bit low.

00:52:11.050 --> 00:52:15.179
The fact that you can't
even use an emojum that's not,

00:52:15.179 --> 00:52:16.722
you know,
on the official list,

00:52:16.722 --> 00:52:20.184
like, that's crazy.
[scoffs]

00:52:20.184 --> 00:52:21.894
You know, the Internet
was founded in part

00:52:21.894 --> 00:52:23.354
on a sort of libertarian ethos.

00:52:23.354 --> 00:52:26.273
Everyone should be able
to do sort of what they want.

00:52:26.273 --> 00:52:28.985
Um, and so what I think
consistent with that ethos

00:52:28.985 --> 00:52:30.444
would be a world
where anyone could send

00:52:30.444 --> 00:52:32.363
whatever in-line pictures
they want.

00:52:32.363 --> 00:52:35.324
[light dramatic music]

00:52:35.324 --> 00:52:36.659
I mean, people say,

00:52:36.659 --> 00:52:38.995
"Oh, emoji, it's a new,
emerging language."

00:52:38.995 --> 00:52:40.997
You know, you've heard
people say that.

00:52:40.997 --> 00:52:43.582
But if--if it's really
a new, emerging language,

00:52:43.582 --> 00:52:45.209
it shouldn't be controlled
by some committee

00:52:45.209 --> 00:52:47.753
in San Jose, California,
of, like, predominantly white,

00:52:47.753 --> 00:52:49.588
predominantly male
text-encoding geeks, right?

00:52:49.588 --> 00:52:52.216
That's not a good way
to--to run a language.

00:53:06.022 --> 00:53:09.525
- [whistling]

00:53:09.525 --> 00:53:10.526
Oh.

00:53:15.823 --> 00:53:18.909
So this is
the Silicon Valley.

00:53:18.909 --> 00:53:22.330
That's where
the Stanford University is.

00:53:22.330 --> 00:53:24.915
It's a good school.

00:53:30.254 --> 00:53:31.756
Main office.

00:54:00.534 --> 00:54:03.537
[clock ticking]

00:54:09.001 --> 00:54:11.587
[cat meowing]

00:54:11.587 --> 00:54:13.422
- What I want to talk
to you about is

00:54:13.422 --> 00:54:17.635
what we're going to do with
I and J in the passion poem.

00:54:17.635 --> 00:54:20.012
You see, N and U
look exactly the same,

00:54:20.012 --> 00:54:22.682
and I and J, we know
that there are two sounds,

00:54:22.682 --> 00:54:25.685
but the letter J didn't really
exist, et cetera, et cetera,

00:54:25.685 --> 00:54:27.311
so I want to talk
about that for--

00:54:27.311 --> 00:54:29.855
it's a--a transcription issue.
Okay.

00:54:29.855 --> 00:54:32.525
- [indistinct speech]

00:54:32.525 --> 00:54:34.735
- I use them.
I'm not an enemy of emoji.

00:54:34.735 --> 00:54:36.112
I've invented
a bunch of e--

00:54:36.112 --> 00:54:38.489
I personally have
invented emoji.

00:54:38.489 --> 00:54:41.492
[low playful music]

00:54:41.492 --> 00:54:45.705
I-I've never been an enemy.
I have some criticisms.

00:55:11.022 --> 00:55:12.732
Number one,
we should not be

00:55:12.732 --> 00:55:15.359
trying to add more and more
and more and more emoji

00:55:15.359 --> 00:55:19.113
because it's just
gonna get complicated.

00:55:19.113 --> 00:55:24.535
There are currently
1,182 characters.

00:55:24.535 --> 00:55:29.540
It looks like they want to add
in, like, 60 characters a year.

00:55:29.540 --> 00:55:31.876
Adding a large number of emoji,
number one,

00:55:31.876 --> 00:55:33.586
it's a maintenance issue
for everybody.

00:55:33.586 --> 00:55:35.880
Number two, it's expensive
for any implementers

00:55:35.880 --> 00:55:38.716
because they have to pay
artists to draw all this stuff.

00:55:38.716 --> 00:55:39.884
And number three,
you know,

00:55:39.884 --> 00:55:42.428
well, how far--
how far does it go?

00:55:42.428 --> 00:55:44.889
Now we're at a situation
where people were starting

00:55:44.889 --> 00:55:49.185
to have online petitions
to get this one or that one,

00:55:49.185 --> 00:55:52.480
and the user community
seems to feel that,

00:55:52.480 --> 00:55:53.898
"I need to express myself,

00:55:53.898 --> 00:55:55.441
"and this doesn't
show me properly,

00:55:55.441 --> 00:55:59.362
and so it--you know,
we should add more things."

00:55:59.362 --> 00:56:03.449
The problem is that it--it's--
it's impossible to achieve

00:56:03.449 --> 00:56:06.494
because somebody's always
going to be left out.

00:56:06.494 --> 00:56:09.330
[calm music]

00:56:09.330 --> 00:56:12.291
[birds chirping]

00:56:23.928 --> 00:56:27.765
- So I think it's exactly
because emoji are being used

00:56:27.765 --> 00:56:32.061
to express people's feelings
and their identities

00:56:32.061 --> 00:56:34.605
and their relationships
that they feel the need

00:56:34.605 --> 00:56:36.399
to be represented there, right?

00:56:36.399 --> 00:56:38.985
Because here's this--
this resource that's available

00:56:38.985 --> 00:56:41.946
to us to give out hearts
and smiley faces,

00:56:41.946 --> 00:56:44.115
but then I scroll
over a few screens,

00:56:44.115 --> 00:56:45.950
and I see a bunch of people
that don't look like me

00:56:45.950 --> 00:56:48.536
or don't represent me
or the things I care about

00:56:48.536 --> 00:56:50.079
or do day-to-day,

00:56:50.079 --> 00:56:51.914
and that suddenly starts
feeling off,

00:56:51.914 --> 00:56:53.291
and it,
in some ways,

00:56:53.291 --> 00:56:57.378
colors the happy, smiley faces
and the--the red hearts.

00:57:00.631 --> 00:57:03.634
This is a platform
in which people can say,

00:57:03.634 --> 00:57:06.721
"I am or do not belong."

00:57:08.472 --> 00:57:10.182
- There is this
fundamental tension

00:57:10.182 --> 00:57:13.311
between what people want
and what the Unicode Consortium

00:57:13.311 --> 00:57:16.731
and the companies are able
to pass on a regular basis.

00:57:18.065 --> 00:57:20.359
We have bearded people, and
we have white-haired people,

00:57:20.359 --> 00:57:23.362
but do we need bearded
white-haired people?

00:57:23.362 --> 00:57:27.325
Or, like, interracial couple
emojis, diverse families?

00:57:27.325 --> 00:57:28.909
At a certain point,
you're looking at

00:57:28.909 --> 00:57:30.828
tens of thousands
of new characters,

00:57:30.828 --> 00:57:33.039
and ultimately
this is a system

00:57:33.039 --> 00:57:37.710
that might implode
underneath the huge demand.

00:57:41.881 --> 00:57:44.884
[sirens blaring faintly]

00:57:58.272 --> 00:58:01.275
[light dramatic music]

00:59:57.808 --> 00:59:59.393
- You know,
when we first showed

00:59:59.393 --> 01:00:01.312
the Picassos or Matisses,

01:00:01.312 --> 01:00:03.022
people questioned
whether that was art,

01:00:03.022 --> 01:00:05.483
and now nobody even
questions that anymore.

01:00:05.483 --> 01:00:09.236
And we want them to be
thought of in that same way,

01:00:09.236 --> 01:00:11.364
for people to take the critical
thinking they applied

01:00:11.364 --> 01:00:13.282
to a modernist painting
and apply that

01:00:13.282 --> 01:00:16.577
to Shigetaka Kurita's emoji.

01:00:16.577 --> 01:00:19.455
[brisk uplifting music]

01:00:19.455 --> 01:00:22.166
[indistinct chatter]

01:00:35.930 --> 01:00:37.348
- The Museum of Modern Art

01:00:37.348 --> 01:00:39.767
is about acquiring
the art of our time,

01:00:39.767 --> 01:00:43.521
and the digital dimension of
our lives today is so important

01:00:43.521 --> 01:00:46.607
that we have been looking
at it for quite a while.

01:00:46.607 --> 01:00:50.111
The emoji is just
the most recent acquisition,

01:00:50.111 --> 01:00:52.154
but possibly one
of the most important.

01:01:00.538 --> 01:01:01.872
- Design, of course,
has a function.

01:01:01.872 --> 01:01:03.374
It's got a job to do,

01:01:03.374 --> 01:01:05.835
and emoji do this incredible
job of helping bring back

01:01:05.835 --> 01:01:07.795
the human into digital
communication.

01:01:12.675 --> 01:01:15.678
[laughter]

01:01:37.199 --> 01:01:40.077
- Where are emoji headed?

01:01:40.077 --> 01:01:45.249
I can see a couple of
different possibilities.

01:01:45.249 --> 01:01:48.753
One possibility is that
they could be superseded

01:01:48.753 --> 01:01:53.674
by some other type
of graphical communication.

01:01:53.674 --> 01:01:55.509
Another possibility would be

01:01:55.509 --> 01:02:00.765
that the repertoire
of the emoji would shrink down.

01:02:00.765 --> 01:02:04.644
That's happened
with emoticons.

01:02:04.644 --> 01:02:07.772
And then there's the idea
that emoji would develop

01:02:07.772 --> 01:02:10.650
into more of
a graphical language.

01:02:10.650 --> 01:02:13.569
[curious music]

01:02:13.569 --> 01:02:15.863
I think that these--
that these patterns

01:02:15.863 --> 01:02:17.615
and these creative innovations

01:02:17.615 --> 01:02:19.617
that are making it
more language-like

01:02:19.617 --> 01:02:22.995
will emerge among users.

01:02:22.995 --> 01:02:26.332
That's what the people
are doing from the ground up.

01:02:26.332 --> 01:02:29.460
[lively music]

01:02:29.460 --> 01:02:31.629
- We still have only
12 ocean emojis,

01:02:31.629 --> 01:02:33.005
two of which are whales,

01:02:33.005 --> 01:02:36.425
uh, most of which are
shallow-water animals,

01:02:36.425 --> 01:02:41.055
and angler fish in general
are iconic deep sea species.

01:02:41.055 --> 01:02:43.307
- And the puffins
are really iconic species

01:02:43.307 --> 01:02:46.018
for the High Arctic, but also
people use them as cute.

01:02:46.018 --> 01:02:48.270
I've also seen a "no puffin,"
like, you put a little

01:02:48.270 --> 01:02:50.356
"no" sign on top of the puffin
as no smoking.

01:02:50.356 --> 01:02:53.359
[faint conversations]

01:02:55.111 --> 01:02:58.572
- I thought that the set
of emoji could be improved

01:02:58.572 --> 01:03:01.117
by adding members
of the allium family--

01:03:01.117 --> 01:03:05.413
garlic, onion, ramp,
leek, scallion, shallot.

01:03:05.413 --> 01:03:06.956
- I was sending a message
to a friend,

01:03:06.956 --> 01:03:08.499
and I typed "shoe,"

01:03:08.499 --> 01:03:12.837
and immediately the high-heeled
stiletto in red came up,

01:03:12.837 --> 01:03:14.630
and I was like,
"Well, where is the other shoes

01:03:14.630 --> 01:03:17.550
that all these women wear
which don't have a heel?"

01:03:17.550 --> 01:03:19.969
- I think we need the cannabis
leaf emoji because, uh,

01:03:19.969 --> 01:03:24.181
legalization is happen--it has
happened, and it's spreading.

01:03:24.181 --> 01:03:27.143
- The sewing needle
is certainly as key

01:03:27.143 --> 01:03:31.439
to human existence
as the hammer.

01:03:39.530 --> 01:03:41.866
[cheerful music]

01:03:41.866 --> 01:03:44.243
- We sent a letter to
the Unicode Consortium saying,

01:03:44.243 --> 01:03:46.287
you know,
"This is outrageous.

01:03:46.287 --> 01:03:48.873
"We've got crab emojis.
We've got all these--

01:03:48.873 --> 01:03:52.168
all these other kinds
of emojis--no lobster."

01:03:52.168 --> 01:03:54.712
[faint conversation]

01:03:54.712 --> 01:03:57.673
[mouse clicking]

01:04:00.718 --> 01:04:04.972
- Being part of this group that
encodes new emoji characters

01:04:04.972 --> 01:04:07.808
has definitely made me
more popular at parties.

01:04:07.808 --> 01:04:09.226
[laughs]

01:04:09.226 --> 01:04:10.895
Or on airplanes
when I meet people,

01:04:10.895 --> 01:04:12.229
you know,
all of a sudden they go,

01:04:12.229 --> 01:04:14.357
"Wow, you work on that?"
You know?

01:04:14.357 --> 01:04:15.900
[delicate music]

01:04:15.900 --> 01:04:18.653
But we keep talking about

01:04:18.653 --> 01:04:22.031
getting out of the business
of emoji characters

01:04:22.031 --> 01:04:25.826
because we can't respond
to everyone's desires,

01:04:25.826 --> 01:04:29.080
to the true diversity
of the world.

01:04:29.080 --> 01:04:33.084
Unicode doesn't want to define
every emoji character.

01:04:34.126 --> 01:04:37.380
- I'm--I'm stepping in a--
a pile of poo emoji here,

01:04:37.380 --> 01:04:39.882
but the future of emojis

01:04:39.882 --> 01:04:44.720
will not necessarily
still involve Unicode.

01:04:44.720 --> 01:04:50.101
We only hope that there would
be a better answer for emoji

01:04:50.101 --> 01:04:53.312
and--and one that
actually could cater

01:04:53.312 --> 01:04:57.692
more to, uh, the endless
imagination of the human mind.

01:05:07.785 --> 01:05:10.788
[faint conversation]

01:05:19.297 --> 01:05:21.007
- Whoo!
- [speaking Spanish]

01:05:21.007 --> 01:05:22.258
- [laughs]
So thank you so much.

01:05:22.258 --> 01:05:23.884
- Thank you.
- Nice to meet you.

01:05:23.884 --> 01:05:26.137
- Nice to meet you,
and good luck.

01:05:26.137 --> 01:05:27.138
We'll let you know.

01:06:06.552 --> 01:06:08.095
- Mm.

01:06:11.515 --> 01:06:13.893
- Day two.

01:06:34.080 --> 01:06:35.915
- Hmm.

01:06:43.381 --> 01:06:45.174
[cell phone chimes]

01:06:49.553 --> 01:06:51.013
- Jennifer--

01:06:56.727 --> 01:06:59.397
[both scream]

01:07:01.941 --> 01:07:03.609
- Yeah!
- [yells]

01:07:03.609 --> 01:07:06.862
- Oh, yes.
Whoo!

01:07:06.862 --> 01:07:08.823
- [speaking Spanish]

01:07:08.823 --> 01:07:11.284
- Yeah!
- [laughs]

01:07:11.284 --> 01:07:13.119
- [speaking Spanish]

01:07:13.119 --> 01:07:15.663
- Oh.

01:07:15.663 --> 01:07:19.583
[both yelling and laughing]

01:07:32.346 --> 01:07:34.432
- [laughs]

01:07:34.432 --> 01:07:37.268
[both speaking Spanish]

01:07:37.268 --> 01:07:39.478
- [speaking Spanish]

01:07:39.478 --> 01:07:42.481
[lively music]

01:07:48.571 --> 01:07:51.532
[keyboard clacking]

01:07:51.532 --> 01:07:54.535
[faint conversations]

01:08:06.297 --> 01:08:09.967
- We went as far as we could
on our first design,

01:08:09.967 --> 01:08:14.138
but Unicode was not open
to taking that design forward,

01:08:14.138 --> 01:08:16.974
so we got a pretty clear no.

01:08:16.974 --> 01:08:19.977
[melancholy music]

01:08:24.732 --> 01:08:28.069
Which, of course,
is a--a shame for us,

01:08:28.069 --> 01:08:29.403
especially for Francis,

01:08:29.403 --> 01:08:32.782
who put so much work
into this.

01:08:33.949 --> 01:08:36.327
Now, you could always
keep campaigning,

01:08:36.327 --> 01:08:38.788
but I think the pragmatic
choice was to say,

01:08:38.788 --> 01:08:41.582
"Well, what could we get
that would also be usable

01:08:41.582 --> 01:08:45.086
as a symbol to talk
about your period?"

01:08:45.086 --> 01:08:48.965
So Francis worked with NHS
on this new design

01:08:48.965 --> 01:08:51.467
and the submission around it.

01:08:51.467 --> 01:08:53.469
- So yeah,
this is the submission

01:08:53.469 --> 01:08:56.597
on the Unicode website,
basically.

01:08:57.807 --> 01:09:00.685
We fed in a bit
with regard to menstruation,

01:09:00.685 --> 01:09:02.937
but obviously blood
is much bigger

01:09:02.937 --> 01:09:04.480
than just menstruation, so.

01:09:07.566 --> 01:09:11.195
Yeah, so I heard
from our contact within Unicode

01:09:11.195 --> 01:09:13.406
that, uh, it seems like

01:09:13.406 --> 01:09:16.867
we potentially have
the blood drop emoji now.

01:09:16.867 --> 01:09:18.744
It's a draft candidate,
and--

01:09:18.744 --> 01:09:21.289
but they reckon that,
like, we've got it, so.

01:09:21.289 --> 01:09:25.293
- So--but that's quite--
because it's so sort of vague,

01:09:25.293 --> 01:09:27.420
it's actually--
it doesn't necessarily

01:09:27.420 --> 01:09:29.171
represent everything
about a period.

01:09:29.171 --> 01:09:30.506
- No.
- No.

01:09:30.506 --> 01:09:32.466
- So that wouldn't have
quite worked, so I just--

01:09:32.466 --> 01:09:34.260
- Maybe it's not
the perfect symbol,

01:09:34.260 --> 01:09:37.346
but I think we--as we found
when we were designing them,

01:09:37.346 --> 01:09:39.890
we'd be hard pushed
to find one perfect symbol,

01:09:39.890 --> 01:09:42.852
so actually,
it's very exciting, um, to see.

01:09:42.852 --> 01:09:44.353
- Yeah.

01:09:44.353 --> 01:09:45.980
Obviously we'll have to
figure out, like,

01:09:45.980 --> 01:09:48.941
how we talk about it in stuff,
but, I mean, you know, it's--

01:09:48.941 --> 01:09:50.151
I don't know, like,

01:09:50.151 --> 01:09:52.361
whether you can have
an emoji for everything.

01:09:52.361 --> 01:09:55.364
[plaintive music]

01:10:01.287 --> 01:10:03.789
- [speaking foreign language]
- [speaking foreign language]

01:10:03.789 --> 01:10:06.500
Mm?

01:10:06.500 --> 01:10:09.962
- [speaking foreign language]
- [speaking foreign language]

01:10:09.962 --> 01:10:12.048
- No, it's not
the baba ghanoush.

01:10:12.048 --> 01:10:13.466
- Take this.

01:10:13.466 --> 01:10:16.218
- Why, you want
the best one, huh?

01:10:17.803 --> 01:10:20.389
- [speaking foreign language]

01:10:22.475 --> 01:10:24.185
- [sighs]

01:10:24.185 --> 01:10:25.519
Okay.

01:10:26.687 --> 01:10:29.940
Okay!

01:10:29.940 --> 01:10:32.777
Install now.
Verifying update.

01:10:32.777 --> 01:10:35.738
- [indistinct speech]

01:10:38.074 --> 01:10:39.992
- Are you ready?
It's next to the turban.

01:10:39.992 --> 01:10:42.036
Where is the turban?
[gasps]

01:10:42.036 --> 01:10:43.913
- Yeah!
- Whoo!

01:10:43.913 --> 01:10:47.083
- Congratulations!
- Thank you!

01:10:47.083 --> 01:10:48.542
- [whistling]
- [speaking foreign language]

01:10:48.542 --> 01:10:50.962
- Whoo!

01:10:52.755 --> 01:10:54.632
I'm gonna change
the group chat today.

01:10:54.632 --> 01:10:57.009
Remember this?

01:10:57.009 --> 01:10:59.512
Now no longer do I need

01:10:59.512 --> 01:11:03.391
the turban emoji
and the girl emoji.

01:11:03.391 --> 01:11:05.351
[laughs softly]

01:11:05.351 --> 01:11:08.020
- No, not only that.
She was selected

01:11:08.020 --> 01:11:11.857
by "TIME's" one of the 30th
most influential teens

01:11:11.857 --> 01:11:14.151
in the world for 2017.

01:11:14.151 --> 01:11:16.529
Way to go, Rayouf.

01:11:16.529 --> 01:11:17.822
- [laughs]

01:11:17.822 --> 01:11:20.700
- Way to go.
Way to go.

01:11:23.244 --> 01:11:26.247
[indistinct conversations]

01:11:27.373 --> 01:11:31.627
Just having it as an idea,
to have it actually be executed

01:11:31.627 --> 01:11:34.964
and just, you know,
done and have it

01:11:34.964 --> 01:11:37.258
on the phone and something,
like, real and tangible--

01:11:37.258 --> 01:11:42.388
- And millions and millions
of, uh, Muslim women,

01:11:42.388 --> 01:11:44.140
you know,
now they feel--

01:11:44.140 --> 01:11:45.683
- This one girl,
she said,

01:11:45.683 --> 01:11:48.519
"Apple doing something right.
Thank you for the emoji."

01:11:48.519 --> 01:11:51.063
And, like, it's so nice that,
you know, like, I--

01:11:51.063 --> 01:11:53.858
people feel this way because,
like, people always say,

01:11:53.858 --> 01:11:55.067
"Oh, it's an emoji.
It's an emoji."

01:11:55.067 --> 01:11:58.029
But if an emoji,
like, could--brings about

01:11:58.029 --> 01:12:02.033
feelings of happiness and,
like, representation, then--

01:12:02.033 --> 01:12:04.076
- That's right, that's right.
- Yeah, it means something.

01:12:04.076 --> 01:12:05.661
- Absolutely.
Of course, of course.

01:12:05.661 --> 01:12:08.331
[quiet electronic music]

01:12:08.331 --> 01:12:11.292
[fireworks exploding]

01:12:33.564 --> 01:12:36.567
[faint chatter]

01:13:21.362 --> 01:13:23.572
- Mm.

01:13:23.572 --> 01:13:26.367
- [speaking Japanese]

01:13:26.367 --> 01:13:29.537
[phone beeps]

01:13:36.585 --> 01:13:39.380
[camera shutter clicks]

01:13:47.179 --> 01:13:49.640
[birds chirping]

01:14:07.074 --> 01:14:08.618
- [indistinct]

01:14:23.466 --> 01:14:26.469
[calm music]

01:15:03.631 --> 01:15:06.592
[PA announcement in Japanese]

01:16:05.985 --> 01:16:08.321
[Brooklyn Queen's "Emoji"]

01:16:08.321 --> 01:16:11.324
[singing]
Send me an emoji

01:16:11.324 --> 01:16:14.827
Send me an emoji

01:16:14.827 --> 01:16:16.495
Send me an emoji

01:16:16.495 --> 01:16:18.080
If you're trying
to show some love

01:16:18.080 --> 01:16:19.790
Send me an emoji

01:16:19.790 --> 01:16:22.960
Heart eyes, kissy face,
Send me an emoji

01:16:22.960 --> 01:16:26.213
Waves with the fire flames,
Send me an emoji

01:16:26.213 --> 01:16:27.882
You don't have to
say a thing

01:16:27.882 --> 01:16:29.467
Just send me an emoji

01:16:29.467 --> 01:16:30.968
Go and click
that smiley face

01:16:30.968 --> 01:16:33.346
And send me an emoji

01:16:33.346 --> 01:16:35.389
Emoji with the crown
is Brooklyn Queen

01:16:35.389 --> 01:16:37.016
Yeah yeah

01:16:37.016 --> 01:16:38.768
Woke up feeling like
the money with the wings

01:16:38.768 --> 01:16:40.227
Yeah yeah yeah

01:16:40.227 --> 01:16:42.647
Drop a 100 for the team,
Yeah yeah

01:16:42.647 --> 01:16:45.608
They dropping eyes when I'm
all up on the scene, yeah

01:16:45.608 --> 01:16:48.903
Heart eyes, kissy face,
Waves with the fire flames

01:16:48.903 --> 01:16:50.529
When you wanna LOL

01:16:50.529 --> 01:16:52.156
Just leave me
the laughing face

01:16:52.156 --> 01:16:53.824
When I'm looking
way too cool

01:16:53.824 --> 01:16:55.451
Smiley face
with the shades

01:16:55.451 --> 01:16:57.036
If you're trying
to show some love

01:16:57.036 --> 01:17:00.289
Drop a heart on my page,
on my page, on my page

01:17:00.289 --> 01:17:03.459
Send me an emoji

01:17:03.459 --> 01:17:05.169
Send me an emoji

01:17:05.169 --> 01:17:06.754
When you wanna LOL

01:17:06.754 --> 01:17:08.381
Just leave me
the laughing face

01:17:08.381 --> 01:17:10.007
If you're trying
to show some love

01:17:10.007 --> 01:17:11.592
Drop a heart on my page

01:17:11.592 --> 01:17:14.845
Heart eyes, kissy face,
Send me an emoji

01:17:14.845 --> 01:17:18.140
Waves with the fire flames,
Send me an emoji

01:17:18.140 --> 01:17:19.642
You don't have to
say a thing

01:17:19.642 --> 01:17:21.310
Just send me an emoji

01:17:21.310 --> 01:17:24.522
Go and put that smiley face
and send me an emoji

01:17:24.522 --> 01:17:27.858
Heart eyes, kissy face,
Send me an emoji

01:17:27.858 --> 01:17:31.070
Waves with the fire flames,
Send me an emoji

01:17:31.070 --> 01:17:32.446
You don't have to
say a thing

01:17:32.446 --> 01:17:34.323
Just send me an emoji

01:17:34.323 --> 01:17:35.783
Go on,
click that smiley face

01:17:35.783 --> 01:17:37.952
And send me an emoji

01:17:37.952 --> 01:17:41.038
Smiley face showing teeth,
It ain't nothing wrong

01:17:41.038 --> 01:17:44.458
Strong woman emoji 'cause
you know we going strong

01:17:44.458 --> 01:17:47.712
Heart eyes to my friends,
I love all y'all

01:17:47.712 --> 01:17:50.131
Hey hey

01:17:50.131 --> 01:17:51.799
Send, send,
send me an emoji

01:17:51.799 --> 01:17:53.801
And it goes straight
to my pocket, pocket

01:17:53.801 --> 01:17:55.803
When I'm going live
they post emojis

01:17:55.803 --> 01:17:57.054
While they watching,
watching

01:17:57.054 --> 01:17:58.556
All they post
is fire flames

01:17:58.556 --> 01:18:00.266
They think that
I'm the hottest, hottest

01:18:00.266 --> 01:18:02.268
Now I'm taking off
They're leaving rockets

01:18:02.268 --> 01:18:05.062
In my comments,
comments, comments

01:18:05.062 --> 01:18:08.316
Send me an emoji

01:18:08.316 --> 01:18:10.026
Send me an emoji

01:18:10.026 --> 01:18:11.569
When you wanna LOL

01:18:11.569 --> 01:18:13.279
Just send me
the laughing face

01:18:13.279 --> 01:18:14.864
If you're trying
to show some love

01:18:14.864 --> 01:18:16.449
Drop a heart on my page

01:18:16.449 --> 01:18:19.702
Heart eyes, kissy face,
Send me an emoji

01:18:19.702 --> 01:18:23.039
Waves with the fire flames,
Send me an emoji

01:18:23.039 --> 01:18:24.415
You don't have to
say a thing

01:18:24.415 --> 01:18:26.208
Just send me an emoji

01:18:26.208 --> 01:18:27.668
Go on,
click that smiley face

01:18:27.668 --> 01:18:29.545
And send me an emoji

01:18:29.545 --> 01:18:32.882
Heart eyes, kissy face,
send me an emoji

01:18:32.882 --> 01:18:34.425
[strumming ukulele ]

01:18:34.425 --> 01:18:39.764
- [singing] If you don't
give us the emoji

01:18:39.764 --> 01:18:44.852
We can come back
the next year

01:18:44.852 --> 01:18:46.687
Yeah

01:18:46.687 --> 01:18:50.900
We don't gonna stop,
Yeah

01:18:50.900 --> 01:18:53.069
We don't gonna stop

01:18:53.069 --> 01:18:57.281
Until we got
the mate emoji

01:18:57.281 --> 01:18:59.116
[laughs]

01:18:59.116 --> 01:19:00.826
Yep