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Life 4 - The Coffee-Go-Round

Life 4 - The Coffee-Go-Round

Coffee is the second most traded commodity in the world - a major cash crop for many poor, developing countries trying to trade their way out of poverty. Coffee promises to increase developing countries' share of income from agricultural products on world markets - in line with Millennium Development Goal No 8's commitment to a global partnership for development. But for the last 10 years the international coffee industry has been in crisis - and many coffee-producing countries are facing disaster. The world's 25 million coffee farmers receive less than one per cent of the price of a cup of coffee sold in a coffee bar. Life visits Ethiopia, the cradle of coffee cultivation, and speaks to players in the international coffee trade to find out how individual coffee growers can survive the boom and bust of the global coffee market.

'The importance of these films is that they are intended to raise awareness about global issues in young people, and can be used by anyone for this purpose. The quality of the films is excellent. They are documentaries about the U.N. Millennium Development Goals and include brief interviews with people who are actually involved in MDG programs, from various institutions and from the grassroots to executive level...The objective evidence about the current global crisis of insecurity, poverty, gender inequalities, environmental degradation, and lack of international cooperation is presented in a way that is both realistic and non-inflammatory.

Children are the future. Educational materials such as the Bullfrog Films are very important for the future of both humanity and the human habitat...The Bullfrog Films certainly can and should be shown to children, especially to high school students. But these films are most appropriate for those who prepare the children for responsible citizenship, including global citizenship. They are certainly appropriate for parents who want their children to know about the need for human solidarity and environmental sustainability. And, they are most appropriate for training teachers to plant the seed of global concerns in their students' minds and hearts.' Luis Gutierrez, Editor, Solidarity, Sustainability, and Non-Violence Research Newsletter

'The Coffee-Go-Round is clear and straightforward...Particularly well suited to classroom use. The video's topic and questions it raises make it a useful resource in courses on development issues, agriculture, and Africa.' Thomas Stevenson, Ohio University, Anthropology Review Database


Main credits

Richards, Jenny (editor of moving image work)
Gawin, Luke (film producer)
De Haas, Joost (film producer)
De Haas, Joost (film director)
Hartman, Julius (editor of moving image work)
Kyriacou, Sotira (editor of moving image work)
Dunbar, Sally (narrator)

Other credits

Editors, Julius Hartman, Sotira Kyriacou; music, The Definitive Break.

Docuseek2 subjects

Distributor subjects

African Studies
Asian Studies
Business Practices
Central America/The Caribbean
Developing World
Fair Trade
Global Issues
International Studies
Latin American Studies
Millennium Development Goals
Sustainable Agriculture
United Nations


coffee, trade, agriculture, poverty, Millennium Development Goals, MDG's, UN, United Nations, Ethiopia, Africa, African Studies, economics, globalization; "The Coffee-Go-Round"; Bullfrog Films