In a Stanford multidisciplinary, project-based course, student design…
World of Apps
- Description
- Reviews
- Citation
- Cataloging
- Transcript
If you are not affiliated with a college or university, and are interested in watching this film, please register as an individual and login to rent this film. Already registered? Login to rent this film.
The final episode of the series profiles Apps For Good, an organization originally started in Brazil to harness young people's ideas and energies to develop apps that can benefit local communities. In South Africa, LIFE visits with creative artist Nanziwe, who works for the mobile start-up company Bozza and is trying to develop an 'app' to provide young people with sexual and reproductive health information and advice.
In London's East End, LIFE films one young entrepreneur who has developed an app that helps young minority adults who are 'stopped and searched' by the police, recording their locations and their accounts of the treatment they receive. We also visit with Amarah, a young student from Central Foundation Girls' School, who has developed her own 'app' to send messages to friends with an alarm call.
Citation
Main credits
Zisiwe, Paul (Director)
Lewis, Gautam (Director)
Madovi, Tapiwa (Narrator)
Bradshaw, Steve (Film editor)
Other credits
Music, Just A Band, Audio Network; director of photography: Pete Murimi.
Distributor subjects
Activism; African Studies; Anthropology; At-risk Youth; Citizenship and Civics; Community; Developing World; Geography; Global Issues; Globalization; Health; Science, Technology, Society; Social Psychology; Sociology; TechnologyKeywords
WEBVTT
00:00:12.410 --> 00:00:20.410
- It\'s a mobile world with
calls, texts, and apps to help
00:00:21.890 --> 00:00:25.479
make our lives easier.
00:00:25.480 --> 00:00:28.949
But not everyone\'s benefiting...
00:00:28.950 --> 00:00:30.679
yet.
00:00:30.680 --> 00:00:33.319
Can mobile phone apps
be designed to help
00:00:33.320 --> 00:00:35.659
make a better world?
00:00:35.660 --> 00:00:38.579
This series challenges app
developers from around the
00:00:38.580 --> 00:00:42.639
world to visit communities who
are missing out and then come
00:00:42.640 --> 00:00:45.639
up with an app that
could help...
00:00:45.640 --> 00:00:46.890
a Life App.
00:00:50.020 --> 00:00:54.329
This week, Life Apps visits
South Africa and London to
00:00:54.330 --> 00:00:56.999
meet young people who are
creating their own apps for
00:00:57.000 --> 00:01:00.819
social good and looks back
across the series to see
00:01:00.820 --> 00:01:02.070
what\'s been achieved.
00:01:18.220 --> 00:01:24.179
Cape Town, the beautiful city on
the southern tip of Africa.
00:01:24.180 --> 00:01:27.169
South Africa is a rapidly
emerging economy.
00:01:27.170 --> 00:01:30.879
It relies on mobile phones and
wireless technology far more
00:01:30.880 --> 00:01:33.120
than on expensive-to-lay
landlines.
00:01:35.100 --> 00:01:38.729
Young company Bozza designs
mobile phone apps, not just
00:01:38.730 --> 00:01:43.909
for entertainment, but to help
people in poorer communities.
00:01:43.910 --> 00:01:48.489
Cheap mobile phones have
revolutionized every day life.
00:01:48.490 --> 00:01:51.219
- We have an enormous generation
who will never have
00:01:51.220 --> 00:01:53.919
access to a computer,
but they will have
00:01:53.920 --> 00:01:54.820
access to a mobile phone.
00:01:54.821 --> 00:01:56.209
So we\'re focusing
on entertainment
00:01:56.210 --> 00:01:57.329
to being the backbone.
00:01:57.330 --> 00:02:00.289
The backbone which holds
people there.
00:02:00.290 --> 00:02:02.729
They can come and they can have
a good time, but they can
00:02:02.730 --> 00:02:04.119
also get health information.
00:02:04.120 --> 00:02:06.789
So on our applications, it\'s
not always about just
00:02:06.790 --> 00:02:09.519
listening to great hip
hop, or gospel if
00:02:09.520 --> 00:02:11.389
that\'s what you\'re into.
00:02:11.390 --> 00:02:12.789
You can also get some love
life information
00:02:12.790 --> 00:02:16.049
around sexual health.
00:02:16.050 --> 00:02:18.359
- Sexual health is a huge issue
for young people in
00:02:18.360 --> 00:02:21.380
South Africa, and Bozza
believe apps can help.
00:02:27.070 --> 00:02:29.769
So the challenge for app
designer Nanzi is to come up
00:02:29.770 --> 00:02:33.319
with a Life App for
sexual health.
00:02:33.320 --> 00:02:35.639
Nanzi grew up in the townships.
00:02:35.640 --> 00:02:38.579
Now, she\'s a key member of
Bozza\'s creative team.
00:02:38.580 --> 00:02:39.230
- Oh, cool.
00:02:39.231 --> 00:02:41.729
So she\'s giving me pens
because she knows...
00:02:41.730 --> 00:02:44.199
- She collects inspiration.
00:02:44.200 --> 00:02:46.149
- Oh, man, that\'s cool.
00:02:46.150 --> 00:02:47.929
It\'s pretty edgy.
00:02:47.930 --> 00:02:50.299
I don\'t connect with
negative energy.
00:02:50.300 --> 00:02:54.669
It says \"Be a caring creative,
make a difference.\" So I an a
00:02:54.670 --> 00:02:57.329
caring creative because
I tell stories
00:02:57.330 --> 00:02:59.109
that mirror my society.
00:02:59.110 --> 00:03:02.449
People can easily relate to
the stories that I write,
00:03:02.450 --> 00:03:04.679
therefore I am Bozza.
00:03:04.680 --> 00:03:06.020
Let\'s go have breakfast.
00:03:09.680 --> 00:03:11.809
- So can creative Nanzi
come up with a Life
00:03:11.810 --> 00:03:13.340
App for sexual health?
00:03:17.530 --> 00:03:20.899
Nanzi sets off on
a research trip.
00:03:20.900 --> 00:03:24.379
She\'s heading northeast toward
Johannesburg, a city where
00:03:24.380 --> 00:03:27.719
it\'s been estimated that about
one in four adults are HIV
00:03:27.720 --> 00:03:33.289
positive, and then to Soweto
where, despite the poverty, 99
00:03:33.290 --> 00:03:37.679
in 100 households have access
to a mobile phone.
00:03:37.680 --> 00:03:39.939
Nanzi wants to find out if a
Life App could help with
00:03:39.940 --> 00:03:43.779
health issues like AIDS, teenage
pregnancy, and other
00:03:43.780 --> 00:03:46.099
sexual health issues.
00:03:46.100 --> 00:03:49.540
It won\'t prove easy.
00:04:13.670 --> 00:04:16.899
- What is the point of waiting
to two to three months when
00:04:16.900 --> 00:04:17.939
you can do it now?
00:04:17.940 --> 00:04:19.409
The idea is that...
00:04:19.410 --> 00:04:21.789
listen, the idea is that you\'re
00:04:21.790 --> 00:04:23.019
getting to know the person.
00:04:23.020 --> 00:04:24.049
You\'re getting to know.
00:04:24.050 --> 00:04:26.379
Maybe it\'s not even a conscious
decision, or a
00:04:26.380 --> 00:04:27.659
rational decision in...
00:04:27.660 --> 00:04:30.689
- The women Nanzi meets
researching her app are a
00:04:30.690 --> 00:04:32.499
little more helpful.
00:04:32.500 --> 00:04:37.089
- A lot of people are somehow
infected or affected by
00:04:37.090 --> 00:04:41.889
serious viruses that comes
through sexual engagement, you
00:04:41.890 --> 00:04:42.700
understand?
00:04:42.701 --> 00:04:45.589
So with that said, the phone
checker, especially with young
00:04:45.590 --> 00:04:51.139
peoples in Durban, teenage
pregnancy is high this side.
00:04:51.140 --> 00:04:54.279
Clearly people don\'t protect
or don\'t use protection or
00:04:54.280 --> 00:04:57.009
don\'t see the need to
use protection.
00:04:57.010 --> 00:04:59.109
Why is that?
00:04:59.110 --> 00:05:00.269
- It\'s not...
00:05:00.270 --> 00:05:02.269
be facing right now.
00:05:02.270 --> 00:05:05.639
Because they\'re facing
teenage pregnancy...
00:05:05.640 --> 00:05:09.469
like teenage pregnancy is
very high this side.
00:05:09.470 --> 00:05:14.979
Maybe we really do need help...
00:05:14.980 --> 00:05:16.819
We need guidance.
00:05:16.820 --> 00:05:19.259
- Give me a hug.
00:05:19.260 --> 00:05:22.189
- A Life App could offer
guidance on sexual health.
00:05:22.190 --> 00:05:24.889
The question is how?
00:05:24.890 --> 00:05:26.459
- Hello...
00:05:26.460 --> 00:05:29.729
- In her hunt for inspiration,
Nanzi steps into a local
00:05:29.730 --> 00:05:30.720
internet cafe.
00:05:30.720 --> 00:05:31.180
- Nice to meet you.
00:05:31.181 --> 00:05:32.319
- Nice to meet you, too.
00:05:32.320 --> 00:05:33.899
- How can I help you today?
00:05:33.900 --> 00:05:37.169
- Surrounded by computer
literate kids, Nanzi knows
00:05:37.170 --> 00:05:39.979
they now access the internet
through smartphones as well as
00:05:39.980 --> 00:05:42.539
laptops and internet cafes.
00:05:42.540 --> 00:05:46.269
Many young people still use
SMS, or text messaging.
00:05:46.270 --> 00:05:49.559
Nanzi wants to know what\'s the
best way of building a sexual
00:05:49.560 --> 00:05:50.160
health app.
00:05:50.161 --> 00:05:54.439
- All right, how can one
actually build the application
00:05:54.440 --> 00:05:58.479
that would best meet the
requirements that the youth
00:05:58.480 --> 00:06:01.819
need when it comes to sex, when
it comes to health, when
00:06:01.820 --> 00:06:05.699
it comes to access of
information in that regard?
00:06:05.700 --> 00:06:08.449
- Traditionally, an SMS gets
00:06:08.450 --> 00:06:11.009
transmitted between two people.
00:06:11.010 --> 00:06:13.369
- Nanzi\'s got lucky.
00:06:13.370 --> 00:06:16.009
The cafe owner is trying to
develop an app that collects
00:06:16.010 --> 00:06:18.559
text messages about sexual
health and lets
00:06:18.560 --> 00:06:19.939
people share them.
00:06:19.940 --> 00:06:21.739
- sent in between
those two people.
00:06:21.740 --> 00:06:27.409
So you can create a mobile
application for the whole
00:06:27.410 --> 00:06:30.619
community, so that the community
can be able to
00:06:30.620 --> 00:06:34.219
manage its own health issues.
00:06:34.220 --> 00:06:38.959
It can see how many people who
are infected with this.
00:06:38.960 --> 00:06:41.469
How many people are
taking treatment.
00:06:41.470 --> 00:06:44.609
How many people are
getting better.
00:06:44.610 --> 00:06:45.779
One of those kinds of things.
00:06:45.780 --> 00:06:48.609
It\'s managed by the whole
community, not only health
00:06:48.610 --> 00:06:49.500
care system.
00:06:49.500 --> 00:06:50.260
- Cool.
00:06:50.261 --> 00:06:52.179
I\'m blown away.
00:06:52.180 --> 00:06:56.109
- Zanecebo\'s idea is to help
spread health information by a
00:06:56.110 --> 00:06:59.129
kind of electronic
word of mouth.
00:06:59.130 --> 00:07:02.209
Nanzi thinks his idea could form
the basis of her own Life
00:07:02.210 --> 00:07:06.529
App, communicating sexual health
messages, but there\'s a
00:07:06.530 --> 00:07:08.079
long way to go.
00:07:08.080 --> 00:07:11.469
- So let\'s connect through Skype
and then we can take
00:07:11.470 --> 00:07:16.469
this conversation, and then
let\'s elaborate more on the
00:07:16.470 --> 00:07:19.009
whole idea of mobile
and access to
00:07:19.010 --> 00:07:21.499
information and around...
00:07:21.500 --> 00:07:25.799
how we can actually empower them
using a phone from what I
00:07:25.800 --> 00:07:28.579
do at Bozza, and what you\'re
presently doing with that
00:07:28.580 --> 00:07:30.629
whole health thing.
00:07:30.630 --> 00:07:31.400
- Yes, it\'s the future.
00:07:31.401 --> 00:07:33.019
- Sure, sure.
00:07:33.020 --> 00:07:34.669
Thank you so much.
00:07:34.670 --> 00:07:38.759
- Nanzi\'s Life App is clearly
going to need much more work.
00:07:38.760 --> 00:07:41.709
It\'s a mission she\'s
still working on.
00:07:41.710 --> 00:07:45.389
Nanzi\'s convinced technology
can empower young people.
00:07:45.390 --> 00:07:48.990
And not just in the developing
countries, but the world over.
00:07:54.280 --> 00:07:58.259
London, a 21st century
world city.
00:07:58.260 --> 00:08:01.839
Close to the skyscrapers of
its financial elite lies
00:08:01.840 --> 00:08:08.799
Shoreditch, London\'s creative
digital hub, a digital
00:08:08.800 --> 00:08:12.119
incubator and designer heaven.
00:08:12.120 --> 00:08:16.869
It\'s all about young people
developing new ideas, making
00:08:16.870 --> 00:08:20.129
money, and also doing
good, including
00:08:20.130 --> 00:08:23.649
with the mobile phone.
00:08:23.650 --> 00:08:26.039
- A mobile phone is a very
powerful tool, and it can
00:08:26.040 --> 00:08:28.779
empower people around the world.
00:08:28.780 --> 00:08:32.499
And using mobile phone
technology to solve problems
00:08:32.500 --> 00:08:35.289
in one\'s local community
can be a great
00:08:35.290 --> 00:08:37.459
way to create change.
00:08:37.460 --> 00:08:40.629
- One leading charity showing
how mobiles can be used for
00:08:40.630 --> 00:08:45.439
good is CDI, the Center for
Digital Inclusion, based in
00:08:45.440 --> 00:08:50.269
Brazil but with a branch
here in Shoreditch.
00:08:50.270 --> 00:08:53.059
- The program is called Apps
For Good, and it\'s about
00:08:53.060 --> 00:08:56.749
inspiring young people to become
problem solvers through
00:08:56.750 --> 00:08:59.199
getting them to think through
a process of what is their
00:08:59.200 --> 00:09:02.579
problem in their local
community, and how can they
00:09:02.580 --> 00:09:06.989
solve it using mobile
technology?
00:09:06.990 --> 00:09:09.469
- Apps For Good are now working
with 50,000 young
00:09:09.470 --> 00:09:15.349
people across Britain creating
mobile, social, and web apps.
00:09:15.350 --> 00:09:18.319
- So we\'re trying to create a
generation of problem solvers
00:09:18.320 --> 00:09:22.659
so that young people can get the
skills that they need to
00:09:22.660 --> 00:09:25.569
actually understand what the
technology is, so that they\'re
00:09:25.570 --> 00:09:29.799
not just consuming technology.
00:09:29.800 --> 00:09:33.559
Apps are definitely not about
money and games, apps are
00:09:33.560 --> 00:09:35.459
about solving a problem.
00:09:35.460 --> 00:09:39.469
And yes, there\'s a huge
commercial industry out there
00:09:39.470 --> 00:09:44.179
doing that, but the main thing
that we advocate is that
00:09:44.180 --> 00:09:47.439
getting young people interested
in the first place
00:09:47.440 --> 00:09:50.639
in being part of the mobile app
00:09:50.640 --> 00:09:54.559
economy is really important.
00:09:54.560 --> 00:09:56.919
- Apps For Good\'s Satwant and
Aaron are working on a
00:09:56.920 --> 00:09:59.079
stop-and-search app.
00:09:59.080 --> 00:10:02.199
People from ethnic minorities
are two times more likely to
00:10:02.200 --> 00:10:04.789
be stopped by the police
than white people.
00:10:04.790 --> 00:10:08.259
The app documents and uploads
a user\'s experiences when
00:10:08.260 --> 00:10:10.979
they\'re stopped by the police.
00:10:10.980 --> 00:10:13.249
- So I\'ve been stopped
and searched before.
00:10:13.250 --> 00:10:16.929
Obviously, coming out of Tulse
Hill just next to Brixton,
00:10:16.930 --> 00:10:19.279
that\'s a place where a lot
of people are stopped and
00:10:19.280 --> 00:10:22.219
searched on a daily basis and
not always for the right
00:10:22.220 --> 00:10:23.070
reason as well.
00:10:23.070 --> 00:10:23.890
Do you know what I mean?
00:10:23.891 --> 00:10:27.119
So a lot of the times when I
was stopped and searched, I
00:10:27.120 --> 00:10:29.519
used to kind of think to myself,
is this the right
00:10:29.520 --> 00:10:31.029
procedure that they\'re
carrying out?
00:10:31.030 --> 00:10:34.449
Am I even allowed to be
stopped for this or...
00:10:34.450 --> 00:10:34.970
you know what I mean?
00:10:34.971 --> 00:10:39.789
So not having that knowledge
just put me in a position
00:10:39.790 --> 00:10:41.129
where I just felt a bit
00:10:41.130 --> 00:10:43.649
disempowered in that situation.
00:10:43.650 --> 00:10:47.529
- So the Stop And Search app
was created in 2010.
00:10:47.530 --> 00:10:49.539
We wanted to help people know
what their rights were when
00:10:49.540 --> 00:10:51.719
they get stopped and searched
by the police in a
00:10:51.720 --> 00:10:53.589
quick and easy way.
00:10:53.590 --> 00:10:57.199
- Once you\'ve downloaded the
app, you click into it, it
00:10:57.200 --> 00:11:00.449
tells you what you can do and
say, or why you might be
00:11:00.450 --> 00:11:03.409
stopped and searched when you\'re
walking down the road,
00:11:03.410 --> 00:11:05.429
or when you\'re in a vehicle.
00:11:05.430 --> 00:11:07.939
And we\'ve got a section for
photography as well, because a
00:11:07.940 --> 00:11:10.889
lot of reporters and stuff
have issues when they\'re
00:11:10.890 --> 00:11:13.129
filming and stuff with
stop-and-search.
00:11:13.130 --> 00:11:15.839
If you are stopped and searched
now, what you have to
00:11:15.840 --> 00:11:18.429
do is just upload
your experience,
00:11:18.430 --> 00:11:22.549
and that consists of basically
putting your age in, your
00:11:22.550 --> 00:11:27.709
ethnicity, your sex, and then we
just like you to put in the
00:11:27.710 --> 00:11:30.869
officer\'s badge number who
stopped and searched you, and
00:11:30.870 --> 00:11:33.789
the stop and search slip
number, if you get one.
00:11:33.790 --> 00:11:37.899
Also, after that you just
basically rate how you feel
00:11:37.900 --> 00:11:41.209
you were treated by the
officers, and there\'s a set
00:11:41.210 --> 00:11:44.839
criteria of questions here
such as, How valid do you
00:11:44.840 --> 00:11:47.289
think the reason was for the
stop and search? \" and \" How
00:11:47.290 --> 00:11:49.399
much respect do you feel you
were shown when you were
00:11:49.400 --> 00:11:51.019
stopped and searched?\"
00:11:51.020 --> 00:11:53.739
And while you\'re doing all
this, the app would have
00:11:53.740 --> 00:11:58.119
picked up your location
automatically using GPS.
00:11:58.120 --> 00:12:01.819
So once you\'ve filled out the
form just upload it, 100%
00:12:01.820 --> 00:12:05.179
anonymously, to the database
and that\'s
00:12:05.180 --> 00:12:06.910
your experience there.
00:12:15.040 --> 00:12:17.499
- Apps For Good is now
working with 400
00:12:17.500 --> 00:12:18.820
schools across the UK.
00:12:21.530 --> 00:12:24.929
One of the first to enroll was
East London Central Foundation
00:12:24.930 --> 00:12:27.319
Girls\' School.
00:12:27.320 --> 00:12:30.809
Pupils are shown how designing
mobile phone apps can help
00:12:30.810 --> 00:12:34.400
young people to identify and
solve everyday problems.
00:12:38.260 --> 00:12:43.499
- An app is something on your
phone that does one thing and
00:12:43.500 --> 00:12:46.029
one thing only really,
really well.
00:12:46.030 --> 00:12:49.849
- Why is it good to be able
to solve problems?
00:12:49.850 --> 00:12:52.749
- Because you\'re going to face
them every day, and Apps For
00:12:52.750 --> 00:12:56.699
Good teaches you how to think of
a problem in a creative way
00:12:56.700 --> 00:12:59.029
and not taking it as an, \"Oh
my god, this is going to go
00:12:59.030 --> 00:13:02.479
completely wrong.\" No, let\'s
try and solve it.
00:13:02.480 --> 00:13:05.329
Creativity and your imagination
absolutely has no
00:13:05.330 --> 00:13:08.329
limits so as long as you\'ve got
ideas up here, you can do
00:13:08.330 --> 00:13:10.639
anything with them.
00:13:10.640 --> 00:13:12.249
Knowledge is, like, a gift.
00:13:12.250 --> 00:13:16.089
You have to use it for the
good of everyone really.
00:13:16.090 --> 00:13:18.289
Otherwise, what\'s the point of
having it if you\'re going to
00:13:18.290 --> 00:13:20.559
be selfish with it?
00:13:20.560 --> 00:13:21.649
My app is called Buzzer Buddiez.
00:13:21.650 --> 00:13:23.799
It\'s available on the
Android market.
00:13:23.800 --> 00:13:25.399
It\'s an alarm clock
with a twist.
00:13:25.400 --> 00:13:28.569
It asks you time and
date, as usual, and
00:13:28.570 --> 00:13:29.360
then it asks you why.
00:13:29.361 --> 00:13:31.379
And this is your chance to
record a reason why you need
00:13:31.380 --> 00:13:32.969
to wake up.
00:13:32.970 --> 00:13:35.349
- Some young people find it
hard to wake up in the
00:13:35.350 --> 00:13:39.009
morning, so the girls here
have designed the Buzzer
00:13:39.010 --> 00:13:40.519
Buddiez app.
00:13:40.520 --> 00:13:42.679
- So this is a step-by-step
process to
00:13:42.680 --> 00:13:44.689
set up a Buzzer Buddy.
00:13:44.690 --> 00:13:45.939
So you set your time.
00:13:45.940 --> 00:13:49.169
You can choose to repeat
it on a date so maybe
00:13:49.170 --> 00:13:51.539
on weekdays or weekends.
00:13:51.540 --> 00:13:56.809
You can label the alarm, and
then you set your recording,
00:13:56.810 --> 00:13:58.789
so it\'s anything that you\'d
like to do, your
00:13:58.790 --> 00:14:00.269
reason to wake up.
00:14:00.270 --> 00:14:02.949
After that, you can choose your
Buzzer Buddy, so this is
00:14:02.950 --> 00:14:06.860
anyone from your contact list,
and you write a message.
00:14:09.720 --> 00:14:14.169
So after you\'re happy with your
message, you press Save,
00:14:14.170 --> 00:14:16.969
and the you save your alarm
and you\'re ready to go.
00:14:16.970 --> 00:14:20.189
- For the course organizers,
the pupils\' enthusiasm and
00:14:20.190 --> 00:14:24.439
success show how mobile phone
apps can help solve problems,
00:14:24.440 --> 00:14:28.029
not just in London but
across the world.
00:14:28.030 --> 00:14:31.959
- Mobile technology is a great
way to empower young people
00:14:31.960 --> 00:14:36.429
throughout the world, and our
cause is actually about doing
00:14:36.430 --> 00:14:39.939
that so that they become the
problem solvers, and they can
00:14:39.940 --> 00:14:42.709
do that globally.
00:14:42.710 --> 00:14:46.049
- So, let\'s look back at what
the Life App designers from
00:14:46.050 --> 00:14:48.170
across the series have achieved.
00:14:51.850 --> 00:14:56.239
In Africa, Life Apps visited
Kenya and met William, who\'s a
00:14:56.240 --> 00:15:00.070
farmer in rural Ugenya.
00:15:16.750 --> 00:15:19.549
The challenge was to see if a
Life App could help William
00:15:19.550 --> 00:15:22.339
farm more efficiently.
00:15:22.340 --> 00:15:25.979
The team Life Apps invited
to help William lived 300
00:15:25.980 --> 00:15:28.860
kilometers east in Nairobi,
Kenya\'s capital.
00:15:40.160 --> 00:15:43.169
Muniu\'s start-up company,
Bityarn, has been going for
00:15:43.170 --> 00:15:45.129
just over a year.
00:15:45.130 --> 00:15:48.659
Kenyan film director Toni, who
helped come up with the Life
00:15:48.660 --> 00:15:53.169
Apps idea, filmed Muniu
developing his Life App, a
00:15:53.170 --> 00:15:56.250
mobile application for small
scale farmers like William.
00:16:03.090 --> 00:16:04.579
- Hello.
00:16:04.580 --> 00:16:05.830
- Hello, Mr. William.
00:16:09.310 --> 00:16:12.319
- William didn\'t know how much
his speciality vegetables
00:16:12.320 --> 00:16:16.340
could fetch at the biggest
local market.
00:16:43.810 --> 00:16:46.349
- So when Muniu\'s team came up
with an app that would help
00:16:46.350 --> 00:16:48.119
share information and costs like
00:16:48.120 --> 00:16:51.620
transport, it was well received.
00:16:54.130 --> 00:16:58.269
- You should have seen the smile
on those guy\'s faces.
00:16:58.270 --> 00:17:01.310
The smile on the other end is
what gives you the drive.
00:17:03.030 --> 00:17:06.009
- His company, Bityarn, is still
looking for an investor
00:17:06.010 --> 00:17:08.210
to help take his Life
App forward.
00:17:15.100 --> 00:17:19.839
Still in Africa, Life Apps
also traveled to Namibia.
00:17:19.840 --> 00:17:22.779
Local software designer Dalton
set off on a voyage of
00:17:22.780 --> 00:17:25.679
discovery in his own homeland.
00:17:25.680 --> 00:17:28.299
His challenge was to design
a Life App to
00:17:28.300 --> 00:17:30.050
help the Himba people.
00:17:43.200 --> 00:17:45.889
-Dalton and his colleague,
Lameck, had to use plenty of
00:17:45.890 --> 00:17:49.339
tact to work out how a Life
App might be able to help
00:17:49.340 --> 00:17:52.879
these highly independent nomads.
00:17:52.880 --> 00:17:56.849
- Do the women from the Himba
community go to school?
00:17:56.850 --> 00:18:00.549
- The Himba are familiar with
technology, but most can\'t
00:18:00.550 --> 00:18:02.310
read or write.
00:18:14.260 --> 00:18:16.159
- It is day two.
00:18:16.160 --> 00:18:20.929
We have been up the whole
night basically.
00:18:20.930 --> 00:18:23.389
- Then, a brain wave.
00:18:23.390 --> 00:18:26.609
If literacy was a problem, how
about an app that translates
00:18:26.610 --> 00:18:32.239
text into speech using
simple software
00:18:32.240 --> 00:18:34.209
downloaded from the internet.
00:18:34.210 --> 00:18:37.489
- The Life App that we managed
to come up with
00:18:37.490 --> 00:18:39.759
is I Love My Voice.
00:18:39.760 --> 00:18:43.179
- So I think that\'s simple but
I\'d think it\'d be a very
00:18:43.180 --> 00:18:45.659
useful app for them, so we\'re
going to be going out today
00:18:45.660 --> 00:18:48.029
and we\'re going to be testing
it, and see how the reaction
00:18:48.030 --> 00:18:50.770
is from the community.
00:19:18.950 --> 00:19:20.819
- I feel absolutely good.
00:19:20.820 --> 00:19:27.349
I wish and I hope we\'ll take
some more time and really just
00:19:27.350 --> 00:19:30.480
go back to the community
and give back again.
00:19:37.360 --> 00:19:40.749
- Dalton is now working on
developing his app with Himba
00:19:40.750 --> 00:19:44.180
accents, and will return to
the North in the future.
00:19:53.420 --> 00:19:58.099
In Asia, Life Apps travelled to
India, where the challenge
00:19:58.100 --> 00:20:02.699
to design an app was taken up
by software hotshot, Sachin.
00:20:02.700 --> 00:20:07.029
Based in the capital of Delhi,
Sachin\'s goal is to use apps
00:20:07.030 --> 00:20:08.430
to help the less fortunate.
00:20:11.540 --> 00:20:15.959
- My quest is to find answers to
help people who are living
00:20:15.960 --> 00:20:20.239
at the bottom of the
economic pyramid.
00:20:20.240 --> 00:20:23.119
- It\'s Sachin\'s long held
ambition to help India\'s
00:20:23.120 --> 00:20:25.720
millions of beleaguered
small-scale farmers.
00:20:28.150 --> 00:20:31.989
So he undertook a 2,000
kilometer journey to see for
00:20:31.990 --> 00:20:34.790
himself how he could help
farmers like Vijya.
00:20:51.460 --> 00:20:55.029
It\'s stories like this that make
Sachin determined to use
00:20:55.030 --> 00:20:59.249
his technological skills to
help small-scale farmers.
00:20:59.250 --> 00:21:02.579
- We want to do something for
them, we want to build
00:21:02.580 --> 00:21:03.829
something for them.
00:21:03.830 --> 00:21:08.370
Can I come to her again and
show her what I can build?
00:21:12.700 --> 00:21:13.060
Thank you.
00:21:13.061 --> 00:21:14.310
Thank you.
00:21:17.620 --> 00:21:21.809
- Back in Delhi, Sachin and his
team came up with a Life
00:21:21.810 --> 00:21:25.469
App which would allow farmers
to spread their ideas by
00:21:25.470 --> 00:21:28.029
simply making a voice recording
and uploading it
00:21:28.030 --> 00:21:30.489
using the app, so they
could share it
00:21:30.490 --> 00:21:33.700
with the whole community.
00:21:46.030 --> 00:21:49.409
- From here I want to develop
this application, make it more
00:21:49.410 --> 00:21:55.189
robust, and take it through the
pilots, those trials, and
00:21:55.190 --> 00:22:00.319
make it something which can
be adopted nationwide.
00:22:00.320 --> 00:22:03.560
So a long way to go, it\'s just
the beginning of the project.
00:22:10.730 --> 00:22:14.419
- From rural India to the
dramatic setting of Brazil\'s
00:22:14.420 --> 00:22:17.429
Rio de Janeiro.
00:22:17.430 --> 00:22:21.129
Here, the Life Apps challenge
was eagerly accepted by
00:22:21.130 --> 00:22:22.410
software designer Pedro.
00:22:44.680 --> 00:22:47.589
Pedro\'s challenge was to come up
with a Life App that could
00:22:47.590 --> 00:22:50.830
help the millions who live in
Rio\'s favelas, or shantytowns.
00:23:10.330 --> 00:23:13.319
Pedro realized that using
a single Life App
00:23:13.320 --> 00:23:14.570
was going to be tough.
00:23:32.320 --> 00:23:35.909
Together with his colleagues,
Pedro finally settled on one
00:23:35.910 --> 00:23:38.450
daring idea.
00:23:49.980 --> 00:23:53.269
Pedro\'s Life App is a smartphone
game that allows
00:23:53.270 --> 00:23:56.939
players to plant seeds in a
virtual garden and watch the
00:23:56.940 --> 00:23:58.619
virtual plants grow.
00:23:58.620 --> 00:24:02.469
For every virtual plant, there\'s
a real one planted in
00:24:02.470 --> 00:24:05.560
the favela\'s community
vegetable garden.
00:24:18.110 --> 00:24:21.679
Pedro believes his Life App
could change how people think
00:24:21.680 --> 00:24:24.420
about technology and life
in the favelas.
00:24:43.540 --> 00:24:45.349
- Yes, apps do make money.
00:24:45.350 --> 00:24:49.809
Yes, apps are used to play
games, but that\'s not the only
00:24:49.810 --> 00:24:51.479
use of apps.
00:24:51.480 --> 00:24:56.199
Young people have a lot of
talent and given the right
00:24:56.200 --> 00:25:01.539
steer, they can help solve the
problems that are happening.
00:25:01.540 --> 00:25:04.589
They\'re not always given the
opportunity to do so.
00:25:04.590 --> 00:25:07.719
It is important to show them
that you do believe in their
00:25:07.720 --> 00:25:11.829
ideas, you do believe that
they can actually be the
00:25:11.830 --> 00:25:14.909
problem solvers, to solve their
own problems, and to
00:25:14.910 --> 00:25:17.869
create something that
will actually help
00:25:17.870 --> 00:25:21.579
them and their community.
00:25:21.580 --> 00:25:26.549
- For the Life App designers
in Namibia, Brazil, South
00:25:26.550 --> 00:25:32.419
Africa, in India, and Kenya,
researching the need for a
00:25:32.420 --> 00:25:34.579
Life App has revealed
new realities
00:25:34.580 --> 00:25:36.809
in their own countries.
00:25:36.810 --> 00:25:39.509
The Life App designers learned
about the lives of those who
00:25:39.510 --> 00:25:42.669
are missing out on development,
made some new
00:25:42.670 --> 00:25:45.700
friends, and shared some
inspiring moments.
Distributor: Bullfrog Films
Length: 27 minutes
Date: 2013
Genre: Expository
Language: English
Grade: 7-12, College, Adults
Color/BW:
Closed Captioning: Available
Existing customers, please log in to view this film.
New to Docuseek? Register to request a quote.
Related Films
An inspirational portrait of a young West African man who starts a business…
The debate over women's health care in South Africa.