Let Them Eat Cake
- Description
- Reviews
- Citation
- Cataloging
- Transcript
Against the backdrop of the 'Texas Cupcake Controversy,' this humorous, engaging documentary takes a close look at the processed food industry and at the ways that junk food and beverages are marketed to children a factor believed to be a major contributor to today's epidemic of obesity.
In 2004, responding to recent data which had declared Texas children the most obese and unhealthy in the nation, the state of Texas Department of Agriculture enacted a policy banning junk food in the state's schools. This move immediately ignited a firestorm of controversy, with some parents up in arms over this 'big brother' move to control what their kids could eat in school.
In the debate over implementation of the Texas School Nutrition Policy, the lowly cupcake became a symbol for both sides: Supporters saw the legislation as an appropriate emergency response to data suggesting that the health impacts of obesity were costing the state over ten billion dollars a year. Opponents portrayed cupcakes as a necessary tool for school and PTA fundraising, and saw the ban on students bringing 'birthday cupcakes' to school as unwarranted interference with tradition and with parental rights.
Capitulating to pressure from parents, and to the money and lobbying efforts of the food and beverage industries, in 2005 the legislature passed the 'cupcake amendment,' rolling back the new policy. Some parents, educators, and health advocates have vowed that the cupcake wars are not over yet.
Citation
Main credits
Kaselak, Lisa (film producer)
Kaselak, Lisa (film director)
Kaselak, Lisa (videographer)
Kaselak, Lisa (cinematographer)
Kaselak, Lisa (editor of moving image work)
Other credits
Videography and cinematography, Lisa Kaselak; edited by Lisa Kaselak; original music, Jason Paris.
Distributor subjects
Adolescence; Advertising and Marketing; Closed Captioned; Community and Public Health; Fanlight Collection; Food; Healthcare; Healthcare History and Policy; ObesityKeywords
WEBVTT
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Big Mac Filet of Fish Quarter Pounder
- French Fries -
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Icy Coke Thick Shake Sundays and
Apple Pies. Big Mac Filet of Fish
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Quarter Pounder - French Fries - Icy Coke Thick
Shake Sundays and Apple Pies. Big Mac Filet of Fish
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Quarter Pounder - French Fries - Icy Coke Thick
Shake Sundays and Apple Pies. Big Mac Filet of Fish
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Quarter Pounder - French Fries - Icy Coke Thick Shake Sundays
and Apple Pies. Big Mac Filet of Fish Quarter Pounder -
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French Fries - Icy Coke Thick Shake Sundays and Apple Pies.
Big Mac Filet of Fish Quarter Pounder - French Fries -
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Icy Coke Thick Shake Sundays and Apple Pies. Big Mac Filet of Fish
Quarter Pounder - French Fries - Icy Coke Thick Shake Sundays and
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Apple Pies. Big Mac Filet of Fish Quarter Pounder - French Fries -
Icy Coke Thick Shake Sundays and Apple Pies. Big Mac Filet of Fish
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Quarter Pounder - French Fries - Icy
Coke Thick Shake Sundays and Apple Pies.
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There\'s a time and… and this hasn\'t
happened before. This is a new situation
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that… that\'s going on in our country
is the killers of teenagers.
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What is affecting then is,
what is ah… affecting
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their health more than anything else, and
you all have already read this article.
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Ryan what are those two things? Drugs
and alcohol. Drugs and alcohol
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is being one thing and what else,
because alcohol is a drug,
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and what else? Jasmine? Obesity.
Obesity. We\'re ah…
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getting our BMI, our ah…
Body Mass Index check.
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Ah… And ah… We\'re doing that
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because so we know what place we are,
like whether we\'re like underweight or
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overweight. Or healthy. Or healthy. Right.
So how do you guys feel about
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the fact that they\'re taking these measurements?
I really didn\'t want to do it at first.
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It\'s kind of confident. Because ah…
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I didn\'t want to know. You\'re
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233 pounds. Okay. Do you
have those two numbers?
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Yeah, 5\'4\", 233. And a 172 pounds. 234,
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can you remember that? Okay. And 281.
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233 pounds. Okay. Do you
have those numbers?
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Yes! Alright. Chair, Nutrition Studies Dept., NYU/Author, Food
Politics Well, what\'s happened in schools is unprecedented
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and recently, starting in the late
1990\'s, schools began to make
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contracts with soft drink companies to allow
exclusive marketing of one or another
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soft drink in the school, and the result of
that was, was to put a lot of vending machines
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into schools. Now, it turns out if you\'ve got vending machines
in schools, kids use them. Parents give their kids money,
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the kids go and buy the stuff. And what went
into the vending machine were products of that
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particular company and the schools got a
lot discretionary money from the companies
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and everybody thought it was a win-win situation. The
school principal said, \"Well, the kids are gonna drink
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soft drinks anyway. What\'s wrong with having them
in school?\" Without really thinking through the
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consequences, if they\'re there that kids
will consume more of them. (ph) My name is
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Shanelle Bridges and this is my lunch. This
is what I eat every day; M&M Cookies,
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Munchies, Cheetos. I eat this
everyday on a daily basis. I never
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eat the cafeteria food, because I\'ve
gotten sick from it before, so I\'ll never
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eat it again and this is my lunch. In 1970,
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the US Department of Agriculture, also
known as the USDA, banned the sale of
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junk food inside school cafeterias, but
allowed clubs and vendors to sell junk food
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outside of the cafeteria.
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[sil.]
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Lanier High PTA I am
Jane Hampton and I\'m the
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president of this PTA
and I have the nickname
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\"The Cupcake Queen\", because all
our PTA did was sell cupcakes
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for fundraisers. We\'d ship
up cupcakes and I was the
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worst of them. I would go to
H-E-B and you can get that icing
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for 99 cents, load it up, I mean, can
after can after can, and you can get
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Duncan Hines for like 99 cents, a buck
quarter, and you go home, you whip that up,
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you\'ve done it. I mean, it doesn\'t take any time because you sit there and
you put it in the mixer and you put them in the oven, you let them cool,
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you ice them, to put them in a cardboard box, cover them, put
them in your car, put them in your car, put them in your car.
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We had a table at Lanier backed off
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specifically for cup cake drop off(ph).
We\'d have meetings about cup cakes.
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Before we wrote a check for our
senior party we had over $5,000.
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So that tells you how much
we sold in cup cakes.
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[sil.]
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Lobbyist, Texas Dietetic Association This is
the story of the cup cake prohibition in Texas
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and how we\'re addressing our
children\'s health needs
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through good nutritional practices in
schools. One of the most interesting aspects
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of this whole story is how did we succeed
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at least in part in
limiting the availability
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of junk foods in our public schools. Thank you
Ms. Berger, members if you have a child in
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public school or you have a… a grandchild
in public school then you know that
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if your child has a birthday they are,
you as the parent or grandparent,
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are prohibited from taking cup cakes
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for the child\'s birthday. We will buy like cakes in… for birthdays. Well,
we had… we can have cup cakes on birthdays. The teachers can\'t even
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give out candy for rewards. Yeah, no, no, no, they can\'t
give it out if it\'s, the first thing to read is sugar
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and they can\'t… they can\'t have it. Oh! They can give
out chocolate, because the first thing in chocolate
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I think is milk. Like cocoa. Never mind.
Plus chocolate is a vegetable,
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because you know cocoa beans but they add lots
of sugar. They took out a lot of like… like
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sugary stuff and stuff like that.
It\'s like unhealthy stuff.
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And they put in vegetables
and stuff like that.
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Well, yeah, I kind of like
the… the sugary stuff better,
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because it\'s like it just tastes better.
Lots of kids in like the
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\"Austin Area\" are \"Obese\".
So that\'s… Not good.
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It\'s taken out on our school, which Miss Amrock(ph)
says is one of the most healthy schools.
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So why should we have to not have
good stuff while the other kids
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have P.E. every day? Yeah,
nobody is fat in our school.
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[sil.]
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In 1972, the USDA was forced to
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reverse the ban on junk foods during
mealtimes, as long as the proceeds went to
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schools or school groups. The USDA was
also stripped of its authority to regulate
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junk foods and that authority was transferred
to state and local education boards.
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Parent Activist When my kids
entered the middle school, um…
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here in Austin, the food environment was, as
far as I was concerned, absolutely dreadful.
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They were asked by teachers, I mean, booster
clubs and different organizations to sell
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candy bars, starting 8:00 a.m. in the morning. In the
middle of the day there would be teachers selling sodas
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out of the classroom closets in order to
raise money. By lunch, the vending machines
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would be unlocked so the kids had access to them.
Booster clubs will be pulling card(ph) tables out of
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closets and piling them stacked high with candies
and sodas and chips and all kinds of things
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that kids would like to eat. The really sad thing
was that once they got into the cafeteria,
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because the cafeterias are
self-supporting and have to make money,
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in order to compete with all of the junk food that
the kids were eating all day long, the cafeterias
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had resorted to selling junk food themselves. Cafeteria Manager
O\'Henry Middle School Last year like… like you say before
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we were selling a lot of the
regular chips, ice cream and
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all the type of snacks. They were very popular
here. They changed it, we\'re selling the
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baked chips right now, but our
sales probably went like a
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80% less than that. They… They don\'t like
the chips. What did you guys eat today?
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Oh, I ate water and cookies, that\'s all.
I had some water. I had a Dr. Pepper
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and some candy. What did I have? I
had some water and one of those
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ring pop things. I bought a
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bottle of water, a ring pop,
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chips… and Chips Ahoy, Chips Ahoy and…
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and Reese\'s… and Reese\'s Bits.
Ah… I mean, let me see.
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And Ritz… And Ritz Bits.
00:10:00.000 --> 00:10:04.999
Is that unusual for you? Not really.
00:10:05.000 --> 00:10:09.999
Senate bill 474 which was
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supported by a number of
um… health organizations
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and it was a… a bill that had
to do with child nutrition
00:10:20.000 --> 00:10:24.999
and improvement in child and… child nutrition
environment in schools was not even
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allowed out of committee it was
killed in committee because
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the food and beverage industry did not like
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what it would do to their ability
to sell their products in schools.
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School administrators and school board members
came and testified against the bills because
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this would have deprived them of the
revenues that they have with their contracts
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for with vending companies and with
the soft drink companies that is
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for them what they think is important
money that they have important uses for.
00:11:00.000 --> 00:11:04.999
Vice Principal, Lainer High There would have to be a new way of addressing
the funding that would be lost if all the snack machines were taken out.
00:11:05.000 --> 00:11:09.999
And, pardon me, clubs and organizations
raise funds so they can do things
00:11:10.000 --> 00:11:14.999
and if they were not able to sell any
type of products in the school that were
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food-type products that… it would
hinder probably them tremendously.
00:11:20.000 --> 00:11:24.999
We would have to have a new different
product to sell and like the seniors they
00:11:25.000 --> 00:11:29.999
sell pens. There were so much
money involved um… people were so
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dependent on selling candy and
selling sodas, it is because
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it works if you sell wrapping paper you buy
wrapping paper once a year maybe. You buy candy bar
00:11:40.000 --> 00:11:45.000
and within a hour or two you\'re
ready to buy another one.
00:11:50.000 --> 00:11:54.999
In 1977, the political pendulum swings
back and the USDA\'s authority to
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regulate junk foods is restored. One
year later, the USDA attempts to
00:12:00.000 --> 00:12:04.999
restrict the sale of junk foods in schools.
In response PepsiCo organizes a
00:12:05.000 --> 00:12:09.999
letter writing campaign
opposing the USDA Authority.
00:12:10.000 --> 00:12:14.999
There was an article that came out in a paper that Austin
High took all the candy out of the machines and the kids
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developed their own black market by selling
candy bars out of their backpacks you know.
00:12:20.000 --> 00:12:24.999
Well, I wish the newspaper wouldn\'t have printed that
because a few of them tried to do that over here.
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The backlash of Commissioner
Combs\' rules that just simply
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banned the sale and determining
the large availability
00:12:35.000 --> 00:12:39.999
of junk foods in our public
school was generated
00:12:40.000 --> 00:12:44.999
when everyone realized that means
nobody, not just the local
00:12:45.000 --> 00:12:49.999
soft drink bottler, not
the local candy vendor,
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but the local PTA or the
local band booster or even
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mom and dad or grandma and
grandpa would be prohibited from
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bringing junk food to school. I find the new guidelines
for schools limiting the servings of baked potato
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products unacceptable, will the next step
be the Atkins diet for school children?
00:13:10.000 --> 00:13:14.999
This is ridiculous. You should not target one
particular vegetable that kinds love. I don\'t see you
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targeting other starchy vegetables.
Who are you to tell me what I can and
00:13:20.000 --> 00:13:24.999
cannot feed my child? I\'m his parent
not you. I\'m the one that was in
00:13:25.000 --> 00:13:29.999
labor for 26 hours, not you. I was the
one that had to suffer through five
00:13:30.000 --> 00:13:34.999
epidural sticks, not you. I was
the one God gave this child to
00:13:35.000 --> 00:13:39.999
for me to raise not you. How dare
you tell me how to feed my child?
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I really think you people have way too much
time on your hands as well as being a dictator.
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I\'m so angry over this policy. It is totally
ridiculous that you people have wasted our money
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and your time formulating such an idiotic
policy. I\'m embarrassed that the state of Texas
00:13:55.000 --> 00:13:59.999
would implement something so stupid. Did I
wake up in a communist country this morning?
00:14:00.000 --> 00:14:04.999
The regular person out here in the real world is getting fed up
with all this government intrusion into our private business.
00:14:05.000 --> 00:14:10.000
The American Revolution had the Boston Tea
Party. We just might have the French Fry Party.
00:14:20.000 --> 00:14:24.999
We want fries, we want fries.
We want fries.
00:14:25.000 --> 00:14:29.999
We want fries. We want fries.
I\'m Jessica Storey.
00:14:30.000 --> 00:14:34.999
I\'m Les Merritt. I\'m Dillon Williams.
We are the French Fry committee.
00:14:35.000 --> 00:14:39.999
We started this little campaign
because we really love fries
00:14:40.000 --> 00:14:44.999
and we have been getting them most lunches
each week. And so we just didn\'t like the fact
00:14:45.000 --> 00:14:49.999
that they were going to start
limiting how much we eat fries.
00:14:50.000 --> 00:14:54.999
This is the article that we
read and so that\'s kind of
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what made us mad and we started…
and we began to protest
00:15:00.000 --> 00:15:04.999
basically every single person that we went
up to wanted them to decide, we told them
00:15:05.000 --> 00:15:09.999
the whole reason why we\'re doing this, what the
Texas Department of Agriculture is doing and why
00:15:10.000 --> 00:15:14.999
they were doing it, ind even they thought it
was a bad idea. I mean this is a democracy.
00:15:15.000 --> 00:15:19.999
Vote for the fries please because
the fries are your brain food,
00:15:20.000 --> 00:15:24.999
they are your soul food, I mean they are good for soul, sure they\'re not
good for your body, but they are good for your soul. So please sign
00:15:25.000 --> 00:15:29.999
this if you want your fries
otherwise by next year of 2004-2005
00:15:30.000 --> 00:15:34.999
school year French fries will be gone.
We are preteens almost grownups
00:15:35.000 --> 00:15:39.999
and if we don\'t fight this then they might take
away some other good foods, like maybe pizza
00:15:40.000 --> 00:15:44.999
or cheeseburgers, just some
other \"non-healthy foods.\"
00:15:45.000 --> 00:15:49.999
I just think it\'s none of their business what we eat, you know,
fries. Pretty soon we\'re going to be a communist country over here.
00:15:50.000 --> 00:15:54.999
I\'ve had people say oh you must be a communist
if you think the government should be involved
00:15:55.000 --> 00:15:59.999
in food choice. The government is
involved in food choice right now,
00:16:00.000 --> 00:16:04.999
it\'s involved in food choice in so many
different ways I could not possibly
00:16:05.000 --> 00:16:09.999
list them all. It\'s involved in the
way it regulates advertising, it\'s
00:16:10.000 --> 00:16:14.999
involved in the way it allows businesses to
deduct advertising as a business expense.
00:16:15.000 --> 00:16:19.999
It\'s involved in subsidizing corn
and soya beans. It\'s involved in
00:16:20.000 --> 00:16:24.999
… in the way it allows companies to
put health claims on food package.
00:16:25.000 --> 00:16:29.999
I mean I could go on and on and on about
the ways in which the government promotes
00:16:30.000 --> 00:16:34.999
a society that is sedentary and doesn\'t eat well,
those could be changed. This is inevitable,
00:16:35.000 --> 00:16:39.999
those policies could be changed to favor the other
way if there was a political will to do it.
00:16:40.000 --> 00:16:44.999
Author, Senate Bill 474 Yes, I… I
spoke to Coca-Cola USA. Some of these
00:16:45.000 --> 00:16:49.999
executives live in certain districts.
They don\'t live in my district,
00:16:50.000 --> 00:16:54.999
but they live in other districts around the
state, either Dallas, Houston and they are
00:16:55.000 --> 00:16:59.999
quite influential whether it\'s state
senators and legislators quite frankly and
00:17:00.000 --> 00:17:05.000
that\'s one of the… one of
the big roadblocks for me.
00:17:10.000 --> 00:17:14.999
In 1979, undaunted by PepsiCo\'s
letter writing campaign, the
00:17:15.000 --> 00:17:19.999
USDA tries again to limit junk foods in
schools. The National Soft Drink Association
00:17:20.000 --> 00:17:24.999
sues to overturn the regulations.
00:17:25.000 --> 00:17:29.999
Sales, they\'ve got to go up, expenses, they\'ve
got to go down. And I mean right now.
00:17:30.000 --> 00:17:34.999
And don\'t forget it.
00:17:35.000 --> 00:17:39.999
Yeah, but what do you want me to do?
00:17:40.000 --> 00:17:44.999
You guys know what to do? Use your heads.
00:17:45.000 --> 00:17:49.999
Marketing has changed the
food environment enormously,
00:17:50.000 --> 00:17:54.999
kids are effective marketing targets
because they don\'t do critical thinking.
00:17:55.000 --> 00:17:59.999
They don\'t really understand the
difference between marketing and
00:18:00.000 --> 00:18:04.999
program content or between advertising and games,
all of that is just a blur. They can\'t make
00:18:05.000 --> 00:18:09.999
those kinds of distinctions until, they are
10 or 12 years old and even then only with
00:18:10.000 --> 00:18:14.999
training. They are young and
impressionable. They will take a
00:18:15.000 --> 00:18:19.999
brand and develop a loyalty to that
brand and marketers want them to
00:18:20.000 --> 00:18:24.999
have that brand loyalty for life. And they
can be trained to pester their parents
00:18:25.000 --> 00:18:29.999
for the products. Most of the advertising that\'s
directed towards children is directed towards
00:18:30.000 --> 00:18:34.999
undermining parental authority. You have to
look at the ads very carefully to see that.
00:18:35.000 --> 00:18:39.999
But they are aimed at making kids think
their parents are stupid, ineffectual,
00:18:40.000 --> 00:18:44.999
not hip and not cool.
And the kids by asking
00:18:45.000 --> 00:18:49.999
for these things try to associate their own
independent ideas about what they should be
00:18:50.000 --> 00:18:55.000
eating with being hip and cool. That\'s very
clever marketing and it\'s every effective.
00:19:00.000 --> 00:19:08.000
[sil.]
00:19:20.000 --> 00:19:24.999
As a result of the
prohibition, Representative
00:19:25.000 --> 00:19:29.999
Dunnam from Waco then introduced
a bill and subsequently
00:19:30.000 --> 00:19:34.999
issued a memo to the legislature to do
away with that prohibition, as it applied
00:19:35.000 --> 00:19:39.999
to mom and dad or grandma or grandpa?
Oh Mr. Dunnam you have
00:19:40.000 --> 00:19:44.999
been here quite a long time as you know some times
when members pass resolutions they refer to a
00:19:45.000 --> 00:19:49.999
particular thing by sort of
getting nicknames so if we vote
00:19:50.000 --> 00:19:54.999
for this can we all call you a cupcake?
As long as I can call you sugar plum.
00:19:55.000 --> 00:19:59.999
I was taken aback with the Lawrence Field,
00:20:00.000 --> 00:20:04.999
because I know about the amber
alert and I know about the other
00:20:05.000 --> 00:20:09.999
pieces of legislation
out there to help kids.
00:20:10.000 --> 00:20:14.999
I\'ve never heard of one
bill for… so one little
00:20:15.000 --> 00:20:19.999
kid could have cup cakes at her birthday
party. Members, a record vote\'s
00:20:20.000 --> 00:20:24.999
been requested, a record vote\'s granted.
Clerk, ring the bell, show the
00:20:25.000 --> 00:20:29.999
chair voting aye.
00:20:30.000 --> 00:20:38.000
[sil.]
00:20:45.000 --> 00:20:49.999
Have all voted?
00:20:50.000 --> 00:20:54.999
Have all voted? It\'s been a 148 ayes
00:20:55.000 --> 00:20:59.999
0 nays the cup cake amendment is adopted.
00:21:00.000 --> 00:21:04.999
[sil.]
00:21:05.000 --> 00:21:09.999
In 1983, a U.S. appeals court rules in favor
of the National Soft Drink Association,
00:21:10.000 --> 00:21:14.999
and states that the USDA can only prohibit
the sale of junk foods inside the
00:21:15.000 --> 00:21:19.999
cafeteria during mealtimes and must allow
sales at all other times and places.
00:21:20.000 --> 00:21:24.999
Mrs. Brown learns how to plan meals
00:21:25.000 --> 00:21:29.999
from reading and from television and
the radio. There is a great deal to
00:21:30.000 --> 00:21:34.999
learn, but these seven groups of foods are
the important ones for you to learn and
00:21:35.000 --> 00:21:39.999
to remember. These are the foundation
foods that go together to build
00:21:40.000 --> 00:21:44.999
strong bodies.
00:21:45.000 --> 00:21:49.999
It\'s the grains and then it\'s
00:21:50.000 --> 00:21:54.999
um… which you want to have the most of. Milk. And then… then…
And the vegetables and fruits. …vegetables you want to
00:21:55.000 --> 00:21:59.999
have um… little bit less of um… fruits…
And fruits. …you want a bit less of, and
00:22:00.000 --> 00:22:04.999
then milk and poultry you have… you have
like basically the same amount and then
00:22:05.000 --> 00:22:09.999
um… fats and sweets and stuff like that
00:22:10.000 --> 00:22:14.999
you… you don\'t want to have. And
it\'s like five to seven grains. No.
00:22:15.000 --> 00:22:19.999
Uh… nine to ten a day. Nine to ten?
Wow it\'s a lot.
00:22:20.000 --> 00:22:24.999
It\'s only, I thought it was maybe it\'s seven to ten. Whatever
I think we had to memorize it for like P.E., remember?
00:22:25.000 --> 00:22:29.999
Yeah I didn\'t… I didn\'t study this.
This is not,
00:22:30.000 --> 00:22:34.999
I don\'t think it is, it\'s
probably like, all the sections
00:22:35.000 --> 00:22:39.999
that\'s all. This is not
00:22:40.000 --> 00:22:44.999
, yeah. I don\'t know, but I have another
00:22:45.000 --> 00:22:49.999
one here, so… Plus another burger,
00:22:50.000 --> 00:22:54.999
here\'s another fry. Another
burger, another fry.
00:22:55.000 --> 00:22:59.999
So, as you can see, I will
be obese, it\'s so bad.
00:23:00.000 --> 00:23:04.999
Oh! man. Mark,
00:23:05.000 --> 00:23:13.000
they want to know what my mom cooks. Oh I know. Oh I see,
all this… all this times like four. If we see things
00:23:15.000 --> 00:23:19.999
happening that are not good for kids we need to
help educate the parents or let the parents know
00:23:20.000 --> 00:23:24.999
that there is an issue with that. Uh… because they
may not see that, I know as a school administrator
00:23:25.000 --> 00:23:29.999
uh… if I hadn\'t been in this position
I would have not known what I need to
00:23:30.000 --> 00:23:34.999
look for that my kids might be doing that
could have created a problem for them. And,
00:23:35.000 --> 00:23:39.999
um… a lot of times parents are busy and both
parents are working maybe reckon more than one
00:23:40.000 --> 00:23:44.999
job and maybe they don\'t really focus on some
critical issues that need to be happening with
00:23:45.000 --> 00:23:49.999
them in their family and how to guide and
direct their kids. It isn\'t enough to say
00:23:50.000 --> 00:23:54.999
go eat your fruits and vegetables if fruits and
vegetables aren\'t available, don\'t taste good and
00:23:55.000 --> 00:23:59.999
cost a lot. So you need to change the environment
to make it easier for people to eat more
00:24:00.000 --> 00:24:04.999
healthfully and more difficult for
them to eat less healthfully. And that
00:24:05.000 --> 00:24:09.999
requires looking at the societal changes that
have taken place over the last 20 years and
00:24:10.000 --> 00:24:14.999
saying, these happened because we weren\'t
noticing, uh… because we weren\'t
00:24:15.000 --> 00:24:19.999
paying attention, they don\'t have to be this way and
we\'re going to see what we can do to reverse some of
00:24:20.000 --> 00:24:24.999
those changes and it\'s going to take a lot
more than just changing schools, or just
00:24:25.000 --> 00:24:29.999
changing advertising practices to do it
because it took more than just those
00:24:30.000 --> 00:24:34.999
changes to get us to where we are now. So
there\'s a lot of work to do in trying to decide
00:24:35.000 --> 00:24:39.999
what kind of a society we\'re living
in and my own feeling is, if
00:24:40.000 --> 00:24:44.999
we had better food and it was easier for people
to eat healthfully we would have a better
00:24:45.000 --> 00:24:49.999
society. Texas Commissioner of Agriculture
In the state of Texas last year we spent
00:24:50.000 --> 00:24:54.999
10 billion dollars in direct
and indirect cost for
00:24:55.000 --> 00:24:59.999
adults who are overweight and obese and
the health problems associated with
00:25:00.000 --> 00:25:04.999
that, and the data that doctor
Sanchez has is that in 2040, that
00:25:05.000 --> 00:25:09.999
number in today\'s dollars will be 40
billion, that\'s today\'s dollars not adjusted
00:25:10.000 --> 00:25:14.999
for inflation. Secondly the
percentage of obesity will go up a
00:25:15.000 --> 00:25:19.999
174%, 75% of Texas in 2040 will be overweight
or obese. The percentage of Hispanics with
00:25:20.000 --> 00:25:28.000
type 2 diabetes would be up 630%.
00:25:30.000 --> 00:25:34.999
[sil.]
00:25:35.000 --> 00:25:39.999
You\'re 186 pounds, can you remember?
00:25:40.000 --> 00:25:44.999
Hmm… hmm. Okay.
00:25:45.000 --> 00:25:50.000
Um… relieved that it\'s over.
00:25:55.000 --> 00:25:59.999
To me it means a lot because uh… uh…
what I really to want to do now is try
00:26:00.000 --> 00:26:04.999
to lose some weight. Why did
you decide to give up soda?
00:26:05.000 --> 00:26:09.999
Um… I just started um… this was way too much
I had to get rid of some kind of junk food,
00:26:10.000 --> 00:26:14.999
because I don\'t know if I was just
getting and more unhealthy and so I
00:26:15.000 --> 00:26:19.999
just decided to quit junk um… soda,
now I\'m trying to give up like
00:26:20.000 --> 00:26:24.999
candy. Well I think you have more of a
chance of getting a good job if you eat
00:26:25.000 --> 00:26:29.999
healthy. You know when we first started
to go to this minimum nutritional value
00:26:30.000 --> 00:26:34.999
food I kind of thought well, you know, it\'s going to be difficult,
the kids are really going to rebel and they\'re going to not
00:26:35.000 --> 00:26:39.999
want to buy any and they\'re going to be doing all
kinds of silly things, but really they\'ve taken it in
00:26:40.000 --> 00:26:44.999
stride and… and… and they… they\'re not complaining
and uh… there\'s they\'re happy with it. Um…
00:26:45.000 --> 00:26:49.999
I think most of them are a large percentage of them have
realized that it is good for them. I\'m proud of the
00:26:50.000 --> 00:26:54.999
people in… in this PTA we got it and
we got it real quick. Nobody mentioned
00:26:55.000 --> 00:26:59.999
cup cakes again, we have not sold one
cup cake, nobody needed to tell us and
00:27:00.000 --> 00:27:04.999
yes, our money is taken in guard of. Well
I think we\'re dealing with a societal
00:27:05.000 --> 00:27:09.999
problem in which the… the population
has decided they don\'t want to fund
00:27:10.000 --> 00:27:14.999
public schools. They don\'t think that public
schools are worth funding, um… you know,
00:27:15.000 --> 00:27:19.999
which is amazing to me because, the
cornerstone of the democratic society
00:27:20.000 --> 00:27:24.999
is an educated population, and the way
you get an educated population is
00:27:25.000 --> 00:27:29.999
by educating them. Yes it\'s
all in knowing how and
00:27:30.000 --> 00:27:34.999
as Bob helped Alice assemble the chart
he saw how easy and pleasant it is to
00:27:35.000 --> 00:27:39.999
eat intelligently. And you mean if I eat
all of that I… I won\'t get out of shape?
00:27:40.000 --> 00:27:44.999
Well not if you don\'t overdo it, eating the right
food doesn\'t make anybody fat, and it won\'t
00:27:45.000 --> 00:27:49.999
cheat us of our snacks, either.
Look at me, look at Tom Andrews.
00:27:50.000 --> 00:27:54.999
I\'d rather look at you.
00:27:55.000 --> 00:27:59.999
Where we stand now there\'s some…
00:28:00.000 --> 00:28:04.999
some question involved, because I actually…
Representative Dunnam\'s amendment prohibited
00:28:05.000 --> 00:28:09.999
just about everybody except
Commissioner Combs from adopting rules
00:28:10.000 --> 00:28:14.999
to limit the availability of junk food.
The bill does not
00:28:15.000 --> 00:28:19.999
prohibit the Department of
Agriculture from adopting rules,
00:28:20.000 --> 00:28:24.999
limiting the availability of junk foods. Why
does the government need to regulate it and that
00:28:25.000 --> 00:28:29.999
really is sort of a big question, is this government run amok
or is this just because everything else has failed and I
00:28:30.000 --> 00:28:34.999
would say it\'s because everything has
failed. But we didn\'t get here overnight.
00:28:35.000 --> 00:28:39.999
We decided we wanted to watch
too much TV uh… and we
00:28:40.000 --> 00:28:44.999
for reasons that vary from district to district
decided we needed money from other sources and so
00:28:45.000 --> 00:28:49.999
we just sort of slowly
ceded authority away. I
00:28:50.000 --> 00:28:54.999
think more interestingly we
decided to market kids in schools
00:28:55.000 --> 00:28:59.999
and I philosophically think that\'s a terrible
thing to do. I don\'t think we should be
00:29:00.000 --> 00:29:04.999
commercializing what we do in the school
environment. What happened was we got so
00:29:05.000 --> 00:29:09.999
sick so overweight we finally
said, pull back, well state after
00:29:10.000 --> 00:29:14.999
state has filed legislation and failed
to get it passed. You guys know
00:29:15.000 --> 00:29:19.999
who Susan Combs is? No. She
is the uh… Texas Agriculture
00:29:20.000 --> 00:29:24.999
Commissioner, um… so she\'s kind of like
a politician and last year she decided
00:29:25.000 --> 00:29:29.999
that um… because we have such obesity and
health problems in the State of Texas
00:29:30.000 --> 00:29:34.999
that she was going to start limiting the amount of junk food
and so there\'s some things that you can\'t have in school,
00:29:35.000 --> 00:29:39.999
especially in the cafeteria like,
fried foods and things like that.
00:29:40.000 --> 00:29:44.999
Um… well how do you guys feel about that?
I think it\'s a good idea.
00:29:45.000 --> 00:29:49.999
It\'s like now that we… we
like to have healthier stuff.
00:29:50.000 --> 00:29:54.999
I like more… So you don\'t mind that she\'s
um… making these changes? No. Yes.
00:29:55.000 --> 00:29:59.999
No, I think it\'s a good thing for the
school. It\'s she like, she like did like
00:30:00.000 --> 00:30:04.999
the whole youth a favor. Yeah.
00:30:05.000 --> 00:30:09.999
In 1999, after over thirty years of
attempting to ban or limit junk foods in
00:30:10.000 --> 00:30:14.999
public schools, the USDA places
soda pop at the eat less tip of its
00:30:15.000 --> 00:30:19.999
dietary pyramid, but only for
children ages two to six.
00:30:20.000 --> 00:30:24.999
When we have a… a particular condition
00:30:25.000 --> 00:30:33.000
which drives like eight of the top chronic diseases most
specifically in Texas, diabetes. And you look at the long
00:30:35.000 --> 00:30:39.999
term cost of that disease
that chronic disease
00:30:40.000 --> 00:30:44.999
by itself, it can literally
destroy the state budget,
00:30:45.000 --> 00:30:49.999
destroy our ability to provide
among other things, public
00:30:50.000 --> 00:30:54.999
education. It is a tremendously
important uh… issue
00:30:55.000 --> 00:31:00.000
and something we got to get to work on now.