00:00:19.352 --> 00:00:21.688
[Liquid being poured]

00:00:47.113 --> 00:00:50.083
[Cameras clicking]
- Muchas gracias.

00:00:51.618 --> 00:00:53.453
Since 2002,

00:00:53.453 --> 00:00:55.855
470 unionists
have been assassinated.

00:00:55.855 --> 00:00:58.358
[Woman translating into Spanish]

00:01:05.265 --> 00:01:08.768
This year alone, 5 unionists
have already been killed.

00:01:08.768 --> 00:01:11.438
[Woman translating into Spanish]

00:01:14.407 --> 00:01:16.743
That's almost
one unionist a week

00:01:16.743 --> 00:01:19.346
that's been killed in this
country, and this is happening

00:01:19.346 --> 00:01:21.681
at a time when
-we heard this morning

00:01:21.681 --> 00:01:24.684
from the 3
labor confederations-,

00:01:24.684 --> 00:01:27.587
that unions are disappearing
in Colombia.

00:01:27.587 --> 00:01:30.457
The Steelworkers
has been involved

00:01:30.457 --> 00:01:34.160
and continues to be
involved in human rights

00:01:34.160 --> 00:01:37.564
lawsuits against
the Drummond Company

00:01:37.564 --> 00:01:41.434
and Coca-Cola for
their alleged complicity

00:01:41.434 --> 00:01:44.471
with paramilitaries
in killing workers here.

00:01:44.471 --> 00:01:47.974
And for many years, the
Steelworkers has been lobbying

00:01:47.974 --> 00:01:51.311
both the US
and Colombian governments

00:01:51.311 --> 00:01:54.981
to actively and aggressively

00:01:54.981 --> 00:01:58.785
investigate allegations
that US multinationals

00:01:58.785 --> 00:02:02.389
have been aiding paramilitaries
and to prosecute

00:02:02.389 --> 00:02:04.057
those responsible.

00:02:04.057 --> 00:02:05.625
Thank you.

00:02:16.970 --> 00:02:19.973
You could either say I'm the,
you know, one of the attorneys

00:02:19.973 --> 00:02:23.576
for the plaintiffs in the case
or you could say that

00:02:23.576 --> 00:02:27.147
I'm Associate General Counsel
of the United Steelworkers.

00:02:27.147 --> 00:02:29.315
Or USW for short -
you could say USW.

00:02:31.284 --> 00:02:33.219
Yeah.

00:02:34.888 --> 00:02:38.058
These companies that
have been paying

00:02:38.058 --> 00:02:41.327
the AUC paramilitaries have been
conscious of what they're doing

00:02:41.327 --> 00:02:44.831
and they know what
these paramilitaries do:

00:02:44.831 --> 00:02:46.833
they assassinate.

00:02:46.833 --> 00:02:50.170
And so, you know,
this is pretty significant.

00:02:50.170 --> 00:02:52.172
I mean, it's now
gotten the attention

00:02:52.172 --> 00:02:54.507
of the Colombian government,
which, by the way, has been

00:02:54.507 --> 00:02:58.178
horribly remiss in bringing
these cases to justice.

00:02:58.178 --> 00:03:00.747
Out of the over 4000
trade unionists

00:03:00.747 --> 00:03:03.817
killed since 1986,
only 5 cases

00:03:03.817 --> 00:03:06.820
have been successfully
prosecuted in Colombia.

00:03:06.820 --> 00:03:08.822
Five!

00:03:11.157 --> 00:03:13.493
Yes, in Colombia since 1986.

00:03:13.493 --> 00:03:16.229
It's the trade-union
murder capital

00:03:16.229 --> 00:03:18.665
of the world, by far.

00:03:40.653 --> 00:03:43.523
[Gunfire]

00:04:54.861 --> 00:04:57.664
[Vehicle driving away]

00:05:14.381 --> 00:05:16.516
[Background chatter]

00:05:35.268 --> 00:05:37.604
[Gunshot]

00:05:40.607 --> 00:05:43.943
[Dogs barking in the distance]

00:05:57.257 --> 00:05:59.259
So initially, it was-

00:05:59.259 --> 00:06:02.929
You know, we brought a lawsuit
in July of 2001

00:06:02.929 --> 00:06:06.599
against Coke, and so
we initially used

00:06:06.599 --> 00:06:09.803
this Alien Tort Claims Act law,

00:06:09.803 --> 00:06:13.473
which is 200 years old
and is a very simple law.

00:06:13.473 --> 00:06:16.142
It's like one sentence long and
it says that the District Court

00:06:16.142 --> 00:06:19.312
shall have jurisdiction
over cases

00:06:19.312 --> 00:06:22.315
brought by aliens

00:06:22.315 --> 00:06:25.285
-that is non-US citizens-
in tort:

00:06:25.285 --> 00:06:27.954
that means,
for personal injuries

00:06:27.954 --> 00:06:31.791
committed in violation
of the law of nations.

00:06:31.791 --> 00:06:35.795
And when you look
at the law on its face,

00:06:35.795 --> 00:06:38.465
it sounds like
a human rights law,

00:06:38.465 --> 00:06:41.301
and that people outside the US

00:06:41.301 --> 00:06:43.636
could bring cases

00:06:43.636 --> 00:06:46.239
under this law
for human rights abuses.

00:06:46.239 --> 00:06:49.242
And then, in 1996,
a group of lawyers,

00:06:49.242 --> 00:06:51.444
including my co-counsel
Terry Collingsworth,

00:06:51.444 --> 00:06:53.947
brought the first case
against a company.

00:06:59.319 --> 00:07:03.323
- Our courts have now
consistently said that

00:07:03.323 --> 00:07:06.493
if a violation occurs in a place

00:07:06.493 --> 00:07:09.329
and cannot be redressed there,

00:07:09.329 --> 00:07:11.531
then our doors are open to them

00:07:11.531 --> 00:07:13.867
to seek justice
in the United States...

00:07:13.867 --> 00:07:16.069
[Car and bike horns sounding]

00:07:16.069 --> 00:07:19.873
Because think Burma or Colombia
-places where, right now

00:07:19.873 --> 00:07:23.076
at least, you can't get justice-
there's no other place to go.

00:07:23.076 --> 00:07:25.712
You can go to the UN and they'll
write a really nice report

00:07:25.712 --> 00:07:29.182
for you - it's not going
to change what's happening.

00:07:29.182 --> 00:07:31.484
The way that we're approaching
it here is, we're going after

00:07:31.484 --> 00:07:34.554
the bad actors.
[Car engine starting]

00:07:34.554 --> 00:07:38.224
We have about 14 major

00:07:38.224 --> 00:07:41.227
human rights cases
against corporations.

00:07:41.227 --> 00:07:43.897
I think that
the most important cases

00:07:43.897 --> 00:07:45.899
or the ones that I would flag

00:07:45.899 --> 00:07:48.335
as being the most
significant right now

00:07:48.335 --> 00:07:52.339
are, first, the Coca-Cola Case
because it raises an issue

00:07:52.339 --> 00:07:56.076
of how legally accountable

00:07:56.076 --> 00:07:59.179
is a major corporate brand

00:07:59.179 --> 00:08:01.848
like Coca-Cola
for the activities

00:08:01.848 --> 00:08:04.050
in its far-flung plants

00:08:04.050 --> 00:08:06.753
-bottling plants-
in places like Colombia.

00:09:40.780 --> 00:09:44.250
- So we originally filed
4 complaints against Coca-Cola,

00:09:44.250 --> 00:09:48.254
involving violations

00:09:48.254 --> 00:09:51.091
at a number of plants
in Colombia,

00:09:51.091 --> 00:09:53.927
the most notable being
the murder of Isidro Gil

00:09:53.927 --> 00:09:56.262
in Carepa in 1996...

00:09:58.264 --> 00:10:00.266
the unlawful imprisonment

00:10:00.266 --> 00:10:02.936
of 3 SINALTRAINAL leaders

00:10:02.936 --> 00:10:05.605
in Bucaramanga in 1996,

00:10:05.605 --> 00:10:08.274
the detention

00:10:08.274 --> 00:10:11.611
and torture of...

00:10:13.113 --> 00:10:16.216
Jorge Humberto Leal, another
SINALTRAINAL worker in Cucuta,

00:10:16.216 --> 00:10:19.519
and the threatening

00:10:19.519 --> 00:10:23.223
and attempted assassination
of Juan Carlos Galvis,

00:10:23.223 --> 00:10:27.060
another union leader
in Barrancabermeja.

00:10:32.899 --> 00:10:36.069
[Background chatter]

00:11:00.160 --> 00:11:02.329
[Typing at a manual typewriter]

00:11:05.665 --> 00:11:07.767
[Gunshot]

00:11:09.269 --> 00:11:11.604
[Another gunshot]

00:12:40.393 --> 00:12:43.129
[Motorist honking]

00:13:25.238 --> 00:13:28.241
[Background chatter]

00:13:29.743 --> 00:13:32.579
[Muffled singing]

00:13:38.885 --> 00:13:41.221
[Singing and background chatter]

00:14:28.902 --> 00:14:31.571
[Organ music]

00:14:54.394 --> 00:14:57.397
- [Protestors]: Stop Killer
Coke! Stop Killer Coke!

00:15:00.600 --> 00:15:03.436
Stop Killer Coke!
Stop Killer Coke!

00:15:03.436 --> 00:15:05.438
Stop Killer Coke!

00:15:05.438 --> 00:15:08.775
[Sirens sounding]

00:15:08.775 --> 00:15:12.445
- We just have to
stay up with them.

00:15:12.445 --> 00:15:15.382
[Protestors chanting
a slogan in Spanish]

00:15:25.959 --> 00:15:29.596
- [Protestors]: Stop Killer
Coke! Stop Killer Coke!

00:15:29.596 --> 00:15:32.966
Stop Killer Coke!
Stop Killer Coke!

00:15:32.966 --> 00:15:34.968
- Martin Luther King said,

00:15:34.968 --> 00:15:37.871
"Injustice anywhere is
a threat to justice everywhere!"

00:15:37.871 --> 00:15:41.207
Wherever Coca-Cola is,
there's also poverty

00:15:41.207 --> 00:15:44.878
and despair!
[Helicopter sounding]

00:15:44.878 --> 00:15:48.381
The world of Coca-Cola
is a world of lies,

00:15:48.381 --> 00:15:51.685
deception,
immorality, corruption,

00:15:51.685 --> 00:15:55.455
and widespread labor, human
rights and environmental abuses!

00:15:55.455 --> 00:15:57.524
[Crowd booing]

00:15:57.524 --> 00:16:01.361
[Protestors chanting
a slogan in Spanish]

00:16:04.197 --> 00:16:07.367
- Initially, it was
just a lawsuit.

00:16:07.367 --> 00:16:11.738
But quickly, there was interest
generated among students

00:16:11.738 --> 00:16:15.408
in colleges in the case,
largely 'cause it's Coca-Cola,

00:16:15.408 --> 00:16:18.578
which is a consumer product
that is very famous.

00:16:18.578 --> 00:16:22.349
It's a company
that's based, you know...

00:16:22.349 --> 00:16:25.885
Its goodwill is critical
to its ability to sell products,

00:16:25.885 --> 00:16:29.556
I mean, 'cause all it sells
is sugar water.

00:16:29.556 --> 00:16:32.392
Its kind of marketing and good
name is really all it has.

00:16:32.392 --> 00:16:35.061
And so it's, for years,
had these, you know,

00:16:35.061 --> 00:16:37.230
kind of strange commercials:

00:16:37.230 --> 00:16:39.699
"Coke Adds Life" and,

00:16:39.699 --> 00:16:41.701
you know,
"Have a Coke and a Smile."

00:16:41.701 --> 00:16:45.372
- ♪♪ I'd like to buy
The world a home ♪

00:16:45.372 --> 00:16:48.541
♪ And furnish it with love ♪

00:16:48.541 --> 00:16:52.212
♪ Grow apple trees
And honeybees ♪

00:16:52.212 --> 00:16:56.082
♪ And snow-white turtledoves ♪

00:16:56.082 --> 00:17:00.120
♪ I'd like to teach
The world to sing ♪

00:17:00.120 --> 00:17:03.056
♪ In perfect harmony ♪

00:17:03.056 --> 00:17:06.893
♪ I'd like to buy
The world a Coke ♪

00:17:06.893 --> 00:17:09.562
♪ And keep it company ♪♪

00:17:09.562 --> 00:17:13.066
- In a way, Coke sets
itself up really well
for a consumer campaign.

00:17:13.066 --> 00:17:15.735
[Background chatter]

00:17:15.735 --> 00:17:19.072
And it was at that time that
we began discussions with Ray

00:17:19.072 --> 00:17:22.242
and eventually
enlisted his help.

00:17:26.112 --> 00:17:29.783
- Dan and Terry,
who I didn't know,

00:17:29.783 --> 00:17:35.422
came to me and said, "Look, we
have a very serious problem with

00:17:35.422 --> 00:17:38.925
"The Coca-Cola Company
and it involves the kidnapping,

00:17:38.925 --> 00:17:41.761
"torture and murder of
union leaders in Colombia.

00:17:41.761 --> 00:17:43.930
"And we need some help.

00:17:43.930 --> 00:17:46.599
We don't have any resources,
but we really need your help."

00:17:46.599 --> 00:17:49.602
And when I listened to what
they were telling me, I said,

00:17:49.602 --> 00:17:52.272
"My God!
How could this be true?!"

00:17:52.272 --> 00:17:54.274
I mean, it's unbelievable!

00:17:54.274 --> 00:17:57.610
And yet here, I had 2 very
credible people talking to me,

00:17:57.610 --> 00:18:00.680
so I simply said,
"Look, we're going to have to

00:18:00.680 --> 00:18:04.417
"investigate this, and if what
you're telling me is correct,

00:18:04.417 --> 00:18:06.586
then we'll take it on."

00:18:06.586 --> 00:18:09.923
And we put together
what we called

00:18:09.923 --> 00:18:12.225
the Campaign
to Stop Killer Coke.

00:18:12.225 --> 00:18:14.561
We wanted a name that
would really stick to them.

00:18:14.561 --> 00:18:17.797
- Here's...
- Oh, okay.
- Spanish.

00:18:17.797 --> 00:18:20.734
- The discussion we previously
had on this point

00:18:20.734 --> 00:18:24.204
was about the use
of the word "genocide."

00:18:24.204 --> 00:18:27.073
And since we're not
using the word "genocide,"

00:18:27.073 --> 00:18:30.076
why can't we say-
why can't we say either,

00:18:30.076 --> 00:18:33.880
"exploits Darfur tragedy" or
"profits from Darfur Tragedy?"

00:18:33.880 --> 00:18:36.516
I think they are.
- I got it right here.

00:18:36.516 --> 00:18:40.520
- They clearly are.
- "Coke Evades Sanctions,
Ignores Darfur Tragedy."

00:18:40.520 --> 00:18:42.922
- "Ignores." Okay. Okay.

00:18:44.791 --> 00:18:47.794
"Considering how lucrative and
destructive Coca-Cola's behavior

00:18:47.794 --> 00:18:50.130
"has been in other parts of the
world, it's no surprise that

00:18:50.130 --> 00:18:52.966
"the beverage giant won't let
US trade sanctions or concerns

00:18:52.966 --> 00:18:56.970
about ethics get in the way of
their plans for the lucrative
market known as the Sudan."

00:18:56.970 --> 00:19:00.540
Second paragraph.
"You might ask -colon-,

00:19:00.540 --> 00:19:03.943
"is that the same Sudan whose
-excuse me- where one of

00:19:03.943 --> 00:19:05.945
"the world's most
brutal dictators

00:19:05.945 --> 00:19:08.114
"presides over mass murder
and genocide?

00:19:08.114 --> 00:19:10.417
Sure, but for Coke, it's
just another profit center."

00:19:13.620 --> 00:19:17.624
- ♪♪ Let's start it off
With a little explanation ♪

00:19:17.624 --> 00:19:21.261
♪ About the drink you think
Satisfies your dehydration ♪

00:19:21.261 --> 00:19:23.930
♪ In actual fact
Coca-Cola is packed ♪

00:19:23.930 --> 00:19:26.933
♪ With substances that
Only leave you more thirsty ♪

00:19:26.933 --> 00:19:29.769
♪ But have you heard these
Stories they're trying to hide ♪

00:19:29.769 --> 00:19:32.772
♪ That Coca-Cola executives
Are threatened by ♪

00:19:32.772 --> 00:19:35.875
♪ They've been messing
With Colombian workers ♪

00:19:35.875 --> 00:19:38.211
♪ Who asked for a better wage
And ended up murdered ♪

00:19:38.211 --> 00:19:40.213
♪ So Coke are looking shady ♪

00:19:40.213 --> 00:19:42.549
♪ Been investigated
Staff intimidated... ♪♪

00:19:42.549 --> 00:19:46.353
- I don't think I'm naïve to
think that we will win this.

00:19:46.353 --> 00:19:50.357
Actually -and I'll be totally
honest with you- a year ago,

00:19:50.357 --> 00:19:52.192
I didn't think we'd win.

00:19:52.192 --> 00:19:54.527
I thought we were going to lose
it - I'll be totally honest.

00:19:54.527 --> 00:19:57.063
But things have
changed in that year,

00:19:57.063 --> 00:19:59.699
and we know, from our
discussions with Coke,

00:19:59.699 --> 00:20:01.968
from our discussions
with Ed Potter,

00:20:01.968 --> 00:20:04.471
the head of Global Labor
Relations for Coke,

00:20:04.471 --> 00:20:06.473
that they're feeling the heat.

00:20:06.473 --> 00:20:08.475
I mean, they've
told us they are!

00:20:08.475 --> 00:20:11.144
They're very unhappy
about the fact

00:20:11.144 --> 00:20:13.680
that the word is
getting out about that.

00:20:13.680 --> 00:20:16.249
I think that we're going to win
it and I think we'll win it

00:20:16.249 --> 00:20:18.218
this year, in 2006.

00:20:18.218 --> 00:20:21.988
[Phone ringing]
- Dan!
- [Yeah.]

00:20:21.988 --> 00:20:24.991
- How are you doing, man?
- [Good. How are you?]
- Okay.

00:20:24.991 --> 00:20:27.327
- [Just checking in to see
how things are looking

00:20:27.327 --> 00:20:29.829
for the shareholders meeting
in Delaware.]

00:20:29.829 --> 00:20:32.866
- Well, right now, I think
they're looking pretty good.

00:20:32.866 --> 00:20:36.636
- [Will you wear some sort of
armor or body, you know,]

00:20:36.636 --> 00:20:39.639
[protection in case
they beat you this year?]

00:20:39.639 --> 00:20:43.643
- No, because I'm in better
shape than they are and that
wouldn't even concern me.

00:20:43.643 --> 00:20:46.646
In fact, I would love
for one to come up and try

00:20:46.646 --> 00:20:49.149
to nail me from behind again.

00:20:49.149 --> 00:20:52.118
And this time, I'll have
people watching my back.

00:20:52.118 --> 00:20:55.121
- [Very good. Maybe they should
also watch your front.]

00:20:55.121 --> 00:20:57.123
- Right.
[Laughing]

00:20:57.123 --> 00:20:58.892
[Truck driver honking]

00:21:03.797 --> 00:21:06.766
[Protestors cheering]

00:21:10.470 --> 00:21:13.206
[Protestors chanting a slogan]

00:21:15.709 --> 00:21:18.945
- [Protesters]: Stop Killer
Coke! Stop Killer Coke!

00:21:18.945 --> 00:21:21.881
- Extra large T-shirts!
Here you go!

00:21:21.881 --> 00:21:25.819
Extra large! Here you go!

00:21:25.819 --> 00:21:28.588
[Crowd cheering]

00:21:28.588 --> 00:21:32.258
We are in front of a very fancy
hotel -the Hotel du Pont-,

00:21:32.258 --> 00:21:35.261
where Coca-Cola is holding
its annual shareholders
meeting this year.

00:21:35.261 --> 00:21:38.665
We've been here the last
2 years at this meeting,

00:21:38.665 --> 00:21:41.501
and the year before that
we were in Houston, Texas.

00:21:41.501 --> 00:21:44.304
The annual shareholders meeting
is the only place where you know

00:21:44.304 --> 00:21:46.673
that you can go eyeball
to eyeball or face to face

00:21:46.673 --> 00:21:48.675
with the top policymakers
of the company.

00:21:48.675 --> 00:21:50.677
They're here today.

00:21:53.947 --> 00:21:56.616
You lied,
like you lied earlier today,

00:21:56.616 --> 00:21:58.918
about the situation in Colombia!

00:21:58.918 --> 00:22:02.255
You said that at no time was
any SINALTRAINAL union leader

00:22:02.255 --> 00:22:06.159
ever harmed by paramilitary
security forces

00:22:06.159 --> 00:22:08.328
at any of your plants.

00:22:08.328 --> 00:22:10.330
- You'll take the camera.

00:22:10.330 --> 00:22:14.167
- Yet Isidro Gil was
assassinated, murdered,

00:22:14.167 --> 00:22:17.170
in one of your
bottling plants in Colombia.

00:22:17.170 --> 00:22:21.174
The next day, those same
paramilitary security forces

00:22:21.174 --> 00:22:24.344
went into the plant,
rounded up the workers.

00:22:24.344 --> 00:22:27.180
Managers, Coca-Cola managers
in the plant

00:22:27.180 --> 00:22:29.182
had prepared resignation forms.

00:22:29.182 --> 00:22:31.484
Those workers were told
that if they did not resign

00:22:31.484 --> 00:22:35.055
by 4pm that day,
they too would be murdered,

00:22:35.055 --> 00:22:37.657
like their union officer,
Isidro Gil.

00:22:37.657 --> 00:22:41.061
They all resigned en masse
and the wages in that plant

00:22:41.061 --> 00:22:43.330
went from $380 a month

00:22:43.330 --> 00:22:45.665
down to $130 a month.

00:22:45.665 --> 00:22:48.768
After months of investigation
into Coca-Cola,

00:22:48.768 --> 00:22:52.272
all evidence shows
that the Coca-Cola system

00:22:52.272 --> 00:22:55.775
is rife with immorality,

00:22:55.775 --> 00:22:58.945
corruption and complicity

00:22:58.945 --> 00:23:01.815
in gross human rights
violations,

00:23:01.815 --> 00:23:04.784
including murder and torture.

00:23:04.784 --> 00:23:07.287
- As many of you
here today know,

00:23:07.287 --> 00:23:10.957
our company and our bottling
partners have been accused

00:23:10.957 --> 00:23:14.294
of complicity in the murder
of union members

00:23:14.294 --> 00:23:17.731
and of ongoing intimidation
of union members,

00:23:17.731 --> 00:23:20.900
and of the suppression
of union activity

00:23:20.900 --> 00:23:23.069
in Colombia.

00:23:23.069 --> 00:23:27.073
As the new leader
of this company,

00:23:27.073 --> 00:23:30.243
and, I might say, as a
former student activist,

00:23:30.243 --> 00:23:33.747
I came to the Colombia issue

00:23:33.747 --> 00:23:36.249
with an open mind,

00:23:36.249 --> 00:23:39.886
and also with my eyes wide open.

00:23:39.886 --> 00:23:42.722
I've reviewed the situation,

00:23:42.722 --> 00:23:45.558
and I, independently,

00:23:45.558 --> 00:23:49.562
have come to the same conclusion
as the Colombian Court,

00:23:49.562 --> 00:23:52.399
as the Colombian
Attorney General,

00:23:52.399 --> 00:23:55.235
and as the extensive
investigations

00:23:55.235 --> 00:23:57.971
conducted by counsel
over the years,

00:23:57.971 --> 00:24:01.808
that the allegations
are not true.

00:24:11.451 --> 00:24:13.953
[Soft cello waltz]

00:25:15.482 --> 00:25:18.451
[Protestors chanting
a slogan in Spanish]

00:25:23.623 --> 00:25:26.292
[Chanting to
marching band music]

00:25:39.572 --> 00:25:41.908
- Some of them were
directly killed, you know.

00:25:41.908 --> 00:25:45.211
The first ones were directly
killed in the trucks, you know.

00:25:45.211 --> 00:25:47.881
In the Coca-Cola trucks.
- In the trucks, they were shot?

00:25:47.881 --> 00:25:49.883
- Yeah, yeah.

00:25:49.883 --> 00:25:52.852
And some of them
were captured, tortured,

00:25:52.852 --> 00:25:55.355
and then their bodies
were dumped.

00:25:55.355 --> 00:25:57.691
- And some inside
the plant, even...

00:25:57.691 --> 00:26:01.661
- Well, yeah, yeah. There
were a couple of cases
that were inside the plant.

00:26:01.661 --> 00:26:04.497
- And so--
- Or close by to the plant.

00:26:04.497 --> 00:26:07.901
- So during this time, what is
Coca-Cola in Atlanta doing

00:26:07.901 --> 00:26:09.903
in response to these killings?

00:26:09.903 --> 00:26:12.238
- Basically nothing,
denying their responsibility,

00:26:12.238 --> 00:26:15.208
saying they were not responsible
for whatever happened.

00:26:15.208 --> 00:26:18.078
- Did Coke ever
compensate the families

00:26:18.078 --> 00:26:20.080
of the murdered unionists?

00:26:20.080 --> 00:26:22.549
- No. No, no.
There was no compensation.

00:26:22.549 --> 00:26:25.185
Guatemalan laws...

00:26:27.053 --> 00:26:30.190
don't allow for
that type of compensation,

00:26:30.190 --> 00:26:32.359
and we didn't have the skills
nor the knowledge

00:26:32.359 --> 00:26:35.862
that you can do that
through the American laws.

00:26:37.697 --> 00:26:40.066
[Liquid being poured]

00:26:40.066 --> 00:26:42.068
[Sizzling]

00:26:47.073 --> 00:26:49.709
[Muffled singing]

00:27:42.495 --> 00:27:45.065
[All chanting a slogan]

00:28:00.080 --> 00:28:03.083
- First of all, Guatemala
is a very important

00:28:03.083 --> 00:28:06.052
and interesting case
because, in the late 70s,

00:28:06.052 --> 00:28:08.955
at one bottling plant there,
one Coke bottling plant,

00:28:08.955 --> 00:28:12.792
8 union leaders were
murdered consecutively.

00:28:12.792 --> 00:28:16.796
So first, using
the death squads,

00:28:16.796 --> 00:28:19.466
they had the president
of that union

00:28:19.466 --> 00:28:21.635
at that plant murdered.

00:28:21.635 --> 00:28:24.971
After he died and
a new president came forward,

00:28:24.971 --> 00:28:26.973
they had that president killed.

00:28:26.973 --> 00:28:29.142
And then the next,
and the next, and the next,

00:28:29.142 --> 00:28:32.479
8 of them in a row -
an incredible situation.

00:28:32.479 --> 00:28:34.814
At first, Coke said exactly

00:28:34.814 --> 00:28:37.450
what they've been saying
regarding the Colombia case:

00:28:37.450 --> 00:28:40.787
"Well, that's not us.
That's a franchise in Guatemala.

00:28:40.787 --> 00:28:44.290
"They operate presuming
to a franchise agreement
with us, but that's not us.

00:28:44.290 --> 00:28:48.295
"It's sad that those guys
are getting killed, but
that's just how that goes.

00:28:48.295 --> 00:28:50.630
But that's not
our responsibility."

00:28:50.630 --> 00:28:53.133
But then, there was a huge
international campaign

00:28:53.133 --> 00:28:56.136
against Coke, much like what
we're trying to do today,

00:28:56.136 --> 00:29:00.073
and finally, because of that
campaign, Coke did intervene

00:29:00.073 --> 00:29:02.976
with that bottler, forced it
to sell to a new owner,

00:29:02.976 --> 00:29:05.145
and those murders stopped.

00:29:05.145 --> 00:29:08.148
So we know from that experience
that they have control.

00:29:08.148 --> 00:29:12.152
Now we're dealing with a similar
situation now in Colombia,

00:29:12.152 --> 00:29:16.122
with a rash of
antiunion violence
at Coke bottling plants.

00:29:16.122 --> 00:29:18.958
And we're trying to get Coke
to stop that.

00:29:26.299 --> 00:29:28.969
[Train horn sounding off]

00:29:30.637 --> 00:29:33.640
- [Radio host]: What would
you point to as signs
of the success of

00:29:33.640 --> 00:29:36.142
the campaign, what do
you count as success?

00:29:36.142 --> 00:29:39.145
- What I count as success is
knowing the kind of pressure
we're putting on the company,

00:29:39.145 --> 00:29:42.148
the fact that 3 quarters of
the universities have kicked
Coke off their campuses,

00:29:42.148 --> 00:29:44.351
the fact that many of
the largest labor unions

00:29:44.351 --> 00:29:47.287
in the United States and Europe
have removed Coke machines

00:29:47.287 --> 00:29:49.456
and banned the sale and
distribution of Coke products

00:29:49.456 --> 00:29:51.458
at all their facilities
and functions,

00:29:51.458 --> 00:29:54.127
and the fact that BusinessWeek
reported this August

00:29:54.127 --> 00:29:57.130
that The Coca-Cola Company
has lost 1%

00:29:57.130 --> 00:29:59.499
of the value of its brand name,

00:29:59.499 --> 00:30:03.570
which translates into
a loss of $680 million,
and I'll tell you why.

00:30:03.570 --> 00:30:05.905
Everywhere you go around
the world, people are knowing

00:30:05.905 --> 00:30:08.908
The Coca-Cola Company as "Killer
Coke," not only because of

00:30:08.908 --> 00:30:12.078
the human rights violations
in Colombia, but also because of

00:30:12.078 --> 00:30:14.914
the horrible things they're
doing in India and Mexico,

00:30:14.914 --> 00:30:18.218
and the fact that they're
helping to prop up the
political regime in the Sudan.

00:30:18.218 --> 00:30:21.221
- Thank you for coming
by. Good to talk to you.
- Thanks, Peter. Appreciate it.

00:30:21.221 --> 00:30:23.723
- Ray Rogers is founder
of killercoke.org.

00:30:23.723 --> 00:30:27.227
He will speak twice in town:
at Grant MacEwan tonight at 5,

00:30:27.227 --> 00:30:31.231
and at the University of Alberta
tomorrow from noon to 1:30,
at Dinwoodie Lounge.

00:30:31.231 --> 00:30:34.467
I should say we did offer
The Coca-Cola Company
a chance to respond

00:30:34.467 --> 00:30:36.469
to Mr. Rogers' allegations.

00:30:36.469 --> 00:30:38.638
They chose not to
return our calls.

00:30:38.638 --> 00:30:41.308
It is now 5 minutes
before 4 o'clock.

00:30:49.616 --> 00:30:52.786
[Applause]

00:30:52.786 --> 00:30:54.788
- Thank you so much.

00:30:54.788 --> 00:30:58.158
I really appreciate the
opportunity to be here at
the University of Alberta today.

00:30:58.158 --> 00:31:02.062
Now Coca-Cola was
claiming, just before
last year's annual meeting,

00:31:02.062 --> 00:31:04.064
"We have the prestigious-

00:31:04.064 --> 00:31:06.566
"The prestigious International
Labor Organization

00:31:06.566 --> 00:31:09.569
"of the United Nations
has decided to come in here

00:31:09.569 --> 00:31:13.073
"and do a complete
independent investigation,

00:31:13.073 --> 00:31:15.075
"completely in their control,

00:31:15.075 --> 00:31:17.577
"of the present
and past labor practices

00:31:17.577 --> 00:31:19.579
"of The Coca-Cola Company.

00:31:19.579 --> 00:31:22.248
"And if you have any
questions about this,

00:31:22.248 --> 00:31:25.552
contact Miss Sally Paxton
at the ILO."

00:31:25.552 --> 00:31:28.888
Now this was last March,
about a year ago.

00:31:28.888 --> 00:31:31.925
I called Sally Paxton
at the ILO, over in Geneva,

00:31:31.925 --> 00:31:34.594
and I said I wanted to
find out some information

00:31:34.594 --> 00:31:37.263
on the investigation
that the ILO is doing.

00:31:37.263 --> 00:31:39.566
"Mr. Rogers, we're not
doing an investigation,

00:31:39.566 --> 00:31:42.235
"and we are not doing any
assessment of any kind

00:31:42.235 --> 00:31:44.571
about past and present
labor practices."

00:31:44.571 --> 00:31:46.573
"Okay, Miss Paxton."

00:31:46.573 --> 00:31:49.909
Now Coca-Cola keeps promoting
that, in fact, the ILO is.

00:31:49.909 --> 00:31:53.713
So I go to the annual meeting
and I raise the issue
with the CEO.

00:31:53.713 --> 00:31:57.250
- Mr. Rogers...
[Applause]

00:31:57.250 --> 00:31:59.252
Mr. Rogers...

00:31:59.252 --> 00:32:01.321
I don't know who Miss Paxton is,

00:32:01.321 --> 00:32:04.491
but what she said

00:32:04.491 --> 00:32:06.493
is not correct.

00:32:06.493 --> 00:32:08.828
We have a document,
we have an agreement,

00:32:08.828 --> 00:32:12.499
and they're going to investigate
us and our prior practices.

00:32:12.499 --> 00:32:16.069
You're quoted as saying
that it's a publicity stunt.

00:32:16.069 --> 00:32:18.672
I can't think that

00:32:18.672 --> 00:32:22.676
engaging the ILO
is a publicity stunt -

00:32:22.676 --> 00:32:25.512
an organization which,
for 60 years,

00:32:25.512 --> 00:32:28.515
has been held in
the highest regard

00:32:28.515 --> 00:32:31.818
right throughout the world
by labor organizations,

00:32:31.818 --> 00:32:34.821
by civil society
and by governments.

00:32:34.821 --> 00:32:37.657
And we think we've gone
to the most credible people

00:32:37.657 --> 00:32:40.160
who can possibly
be found in this world

00:32:40.160 --> 00:32:43.196
to look at what
has happened in Colombia.

00:32:49.536 --> 00:32:53.139
- If we are speaking about
fundamental labor rights,

00:32:53.139 --> 00:32:55.675
for the trade unions it's very
important that you have--

00:33:29.743 --> 00:33:32.245
- If everyone thinks this is
a nice clean deal, why doesn't

00:33:32.245 --> 00:33:34.581
the ILO stand up
with Coke and say,

00:33:34.581 --> 00:33:37.217
"Here's what we're going to do,"
and then we don't have to guess.

00:33:37.217 --> 00:33:41.221
- [Right, yeah.]
- So that's one thing we're
trying to provoke, if you will.

00:33:41.221 --> 00:33:43.423
- [We wonder though...]

00:33:43.423 --> 00:33:46.259
- That was a pretty
typical call that I get

00:33:46.259 --> 00:33:49.262
pretty much several times a day
from students around the country

00:33:49.262 --> 00:33:52.766
who are trying to work on
their campaigns to make Coke

00:33:52.766 --> 00:33:55.268
accountable for what's
happening on the campuses.

00:33:55.268 --> 00:33:57.937
That was the University
of Michigan, which initially

00:33:57.937 --> 00:34:00.840
had a very successful campaign
and got Coke removed.

00:34:00.840 --> 00:34:04.110
Now Coke has been reinstated
by the administration,

00:34:04.110 --> 00:34:07.280
based on, I believe,
Coke's representation

00:34:07.280 --> 00:34:09.616
that the ILO investigation

00:34:09.616 --> 00:34:11.918
will in fact be fair

00:34:11.918 --> 00:34:14.254
and neutral and independent.

00:34:14.254 --> 00:34:17.257
And it's our view
that that's impossible,

00:34:17.257 --> 00:34:20.427
that there is something
that is cooked here

00:34:20.427 --> 00:34:23.763
if Coca-Cola was able
to get the ILO

00:34:23.763 --> 00:34:26.599
to do an evaluation for them,

00:34:26.599 --> 00:34:28.768
particularly when Ed Potter is

00:34:28.768 --> 00:34:32.439
the Director of Coca-Cola's
Global Labor Relations

00:34:32.439 --> 00:34:35.642
but also is the US employer
representative to the ILO,

00:34:35.642 --> 00:34:39.479
which is a very,
very powerful position.

00:34:42.148 --> 00:34:44.284
[Background chatter]

00:34:44.284 --> 00:34:47.754
- Por donde... Dan Kovalik!

00:34:53.293 --> 00:34:55.462
[Small talk in Spanish]

00:35:04.671 --> 00:35:07.340
- [D. Kovalik]: The plan is
to go visit a gentleman

00:35:07.340 --> 00:35:09.676
named Rafael Garcia.

00:35:09.676 --> 00:35:12.912
He's now in jail on his own
corruption charges,
but the key is

00:35:12.912 --> 00:35:16.082
that, um, he has idence

00:35:16.082 --> 00:35:18.551
in our case against
the Drummond Coal company.

00:35:18.551 --> 00:35:20.720
He witnessed Augusto Jimenez,

00:35:20.720 --> 00:35:24.724
the President of Drummond's
Colombian operations,

00:35:24.724 --> 00:35:28.561
giving a suitcase of money to...

00:35:28.561 --> 00:35:32.232
a liaison for a very powerful

00:35:32.232 --> 00:35:35.935
paramilitary leader
named "Jorge Cuarenta..."

00:35:37.437 --> 00:35:39.906
for use to murder

00:35:39.906 --> 00:35:43.576
union leaders at Drummond - the
families of whom we represent.

00:35:47.280 --> 00:35:50.517
[Background conversation]

00:35:50.517 --> 00:35:53.520
[Helicopter sounding]

00:36:05.398 --> 00:36:07.567
[Conversation in Spanish]

00:36:11.938 --> 00:36:14.274
It's incredible, man!

00:36:14.274 --> 00:36:16.609
This is like a bomb!
[Laughter]

00:36:16.609 --> 00:36:19.612
We got a signed declaration

00:36:19.612 --> 00:36:22.282
from this witness
that we wanted,

00:36:22.282 --> 00:36:25.085
saying that he witnessed
the President of

00:36:25.085 --> 00:36:28.755
Drummond's Colombian mining
operations pay paramilitaries

00:36:28.755 --> 00:36:31.925
to kill two of the
main leaders there,

00:36:31.925 --> 00:36:33.927
who were killed later.

00:36:37.097 --> 00:36:39.099
I think what's important is

00:36:39.099 --> 00:36:41.267
that we now have
smoking-gun evidence.

00:36:41.267 --> 00:36:44.771
That's going to help workers in
other companies like Coca-Cola.

00:36:44.771 --> 00:36:47.941
It's going to give credence
to all these claims.

00:36:47.941 --> 00:36:50.944
Because people say, "Oh, that's
crazy. That'll never happen!"

00:36:50.944 --> 00:36:52.946
Well, it did happen!

00:36:52.946 --> 00:36:55.949
And it's important
that we now have proof.

00:37:14.234 --> 00:37:16.903
[Speaking in Spanish]

00:37:16.903 --> 00:37:19.639
Gracias.
Muchas gracias. Saludos.

00:37:40.360 --> 00:37:42.062
Fuck!

00:37:45.065 --> 00:37:48.068
Oh, man! Oh!
[F. Ramirez laughing]

00:37:55.075 --> 00:37:57.310
[Dialing beeps and laughter]

00:38:08.955 --> 00:38:10.957
Hi, Terry.

00:38:10.957 --> 00:38:13.460
We've got a confirmation
from El Tiempo

00:38:13.460 --> 00:38:15.795
and they're going to do a story.

00:38:15.795 --> 00:38:18.798
[Talking and laughing at
the other end of the line]

00:38:20.300 --> 00:38:22.302
Yeah.

00:38:22.302 --> 00:38:26.139
Terry, they're fucked!
This is the guy we-

00:38:26.139 --> 00:38:28.642
I was going to talk at
the hearing tomorrow about

00:38:28.642 --> 00:38:32.312
Luis Carlos Rodriguez
and I'm going to hold up
the El Tiempo article.

00:38:32.312 --> 00:38:35.649
And there's going to be
everyone there!

00:38:35.649 --> 00:38:37.851
[Laughing]

00:38:37.851 --> 00:38:40.320
Okay, Terry.
[Talking at the other end]

00:38:40.320 --> 00:38:42.322
Thank you. Bye-bye.

00:38:48.328 --> 00:38:51.064
[Background chatter]

00:38:51.064 --> 00:38:53.500
[Motorist honking]

00:39:06.446 --> 00:39:08.949
- Of particular significance
for today's hearing

00:39:08.949 --> 00:39:12.652
is that the process requires
the paramilitary leaders

00:39:12.652 --> 00:39:15.322
to confess their crimes.

00:39:15.322 --> 00:39:19.159
And this has revealed
serious allegations

00:39:19.159 --> 00:39:22.062
regarding the involvement
of companies,

00:39:22.062 --> 00:39:24.064
including American ones,

00:39:24.064 --> 00:39:26.499
in funding illegal armed groups.

00:39:28.301 --> 00:39:30.303
Francisco Ramirez

00:39:30.303 --> 00:39:34.107
is a Colombian lawyer, unionist

00:39:34.107 --> 00:39:36.776
and human rights activist.

00:40:32.532 --> 00:40:36.036
Next is Dan Kovalik.

00:40:36.036 --> 00:40:39.539
He's Associate General Counsel
for the United Steelworkers.

00:40:39.539 --> 00:40:42.876
He is Counsel for
the Colombian plaintiffs

00:40:42.876 --> 00:40:45.412
in Alien Tort Claims Act cases

00:40:45.412 --> 00:40:48.748
against Drummond, Coca-Cola
and Occidental Petroleum.

00:40:50.216 --> 00:40:53.386
- I was in Colombia
on March 12th 2001,

00:40:53.386 --> 00:40:56.222
meeting with members
of various mining unions.

00:40:58.558 --> 00:41:01.194
When I got to the
CUT offices the next day

00:41:01.194 --> 00:41:03.296
-that's their AFL-CIO-,

00:41:03.296 --> 00:41:05.632
we discovered that the night
we were meeting

00:41:05.632 --> 00:41:09.135
with mining workers,
that two of their brothers,

00:41:09.135 --> 00:41:11.972
Valmore Locarno
and Victor Orcasita,

00:41:11.972 --> 00:41:14.641
were pulled off a company bus,
a Drummond bus,

00:41:14.641 --> 00:41:16.810
taking them home from work.

00:41:18.311 --> 00:41:21.314
Only that bus was stopped
by paramilitaries,

00:41:21.314 --> 00:41:23.617
who boarded the bus,

00:41:23.617 --> 00:41:25.952
asked for those workers
by name -

00:41:25.952 --> 00:41:28.955
Valmore Locarno
and Victor Orcasita.

00:41:28.955 --> 00:41:32.659
They pulled Valmore off the-
pulled them both off the bus,

00:41:32.659 --> 00:41:36.062
murdered Valmore on the spot,
took Victor away,

00:41:36.062 --> 00:41:39.065
tortured him
and assassinated him.

00:41:39.065 --> 00:41:42.068
- Before you finish your
testimony today, I'd like to ask

00:41:42.068 --> 00:41:45.372
Mr. Kovalik, uh,

00:41:45.372 --> 00:41:48.708
if he likes such people

00:41:48.708 --> 00:41:51.211
as Che Guevara -
I've got a picture here.

00:41:51.211 --> 00:41:53.980
It was allegedly
taken in your office,

00:41:53.980 --> 00:41:56.950
with a big poster on the wall
of Che Guevara.

00:41:56.950 --> 00:42:00.053
So I'd like to know if you
are admirers of Che Guevara

00:42:00.053 --> 00:42:02.856
or if you have been to Cuba
and worked with people

00:42:02.856 --> 00:42:04.858
in that government down there.

00:42:04.858 --> 00:42:06.860
I'd like to know why there isn't

00:42:06.860 --> 00:42:09.195
a great deal
of hue and cry about that.

00:42:11.965 --> 00:42:13.967
- Mr. Kovalik, with the-

00:42:13.967 --> 00:42:16.303
Well, Frankly,
I feel like today,

00:42:16.303 --> 00:42:18.438
you've destroyed
your credibility.

00:42:18.438 --> 00:42:20.440
[Background chatter]

00:42:21.942 --> 00:42:24.945
- They showed a picture of me
in front of a poster of Che.

00:42:24.945 --> 00:42:26.947
[Background chatter]

00:42:28.448 --> 00:42:31.851
And they said, you know...
[Background chatter]

00:42:31.851 --> 00:42:34.854
I guess I could have refused
to answer the question, but I-

00:42:34.854 --> 00:42:37.524
I was honest. I said
that yeah, I do admire him.

00:42:37.524 --> 00:42:40.860
You know, not everything about
him, but yeah, some things:

00:42:40.860 --> 00:42:44.364
his dream of a
social justice and...

00:42:44.364 --> 00:42:47.534
He and this other representative

00:42:47.534 --> 00:42:49.869
just seized on that
and, you know,

00:42:49.869 --> 00:42:52.372
questioned my credibility and...

00:42:54.374 --> 00:42:57.978
It was kind of disastrous
for me, you know.

00:42:57.978 --> 00:43:00.747
It didn't go well, you know.

00:43:00.747 --> 00:43:02.682
I was humiliated, you know.

00:43:02.682 --> 00:43:04.818
Now, frankly,

00:43:04.818 --> 00:43:08.188
I just want to go home
and see my kids and try to...

00:43:09.689 --> 00:43:11.691
I don't know.

00:43:13.193 --> 00:43:16.196
[Soft piano music]

00:43:29.776 --> 00:43:31.945
[Truck engine roaring]

00:43:40.086 --> 00:43:42.956
[Traffic sounds]

00:43:42.956 --> 00:43:45.959
[Background chatter]

00:45:19.953 --> 00:45:22.122
- [Both]: No.

00:45:45.312 --> 00:45:48.515
[Truck engine roaring]

00:45:53.820 --> 00:45:55.822
[Background chatter]

00:46:07.734 --> 00:46:10.070
[Background chatter]

00:46:14.908 --> 00:46:17.344
[Soft music]

00:46:39.666 --> 00:46:41.835
[Motorcycle engine roaring]

00:46:53.546 --> 00:46:55.882
♪♪♪

00:47:12.866 --> 00:47:15.635
[Siren sounding]

00:47:52.072 --> 00:47:54.741
[Protestors chanting]

00:48:09.689 --> 00:48:12.626
[Siren sounding]

00:48:16.529 --> 00:48:19.065
[Protestors chanting]

00:48:19.065 --> 00:48:21.101
- Coca-Cola!

00:48:21.101 --> 00:48:23.103
- [Protestors]: Asasina!

00:48:23.103 --> 00:48:25.772
- Asasina!
- [Protestors]: Coca-Cola!

00:48:25.772 --> 00:48:28.808
[And so on...]

00:48:50.297 --> 00:48:53.667
- Coke has itself in a fairly

00:48:53.667 --> 00:48:57.170
unusual situation
in that, right away,

00:48:57.170 --> 00:48:59.673
the judge in the Colombia case

00:48:59.673 --> 00:49:02.575
filed in Miami dismissed

00:49:02.575 --> 00:49:04.577
the Coca-Coca parent company.

00:49:04.577 --> 00:49:06.746
The dismissal was erroneous

00:49:06.746 --> 00:49:09.249
and we're very
confident that, some day,

00:49:09.249 --> 00:49:11.217
we'll get that reversed.

00:49:11.217 --> 00:49:14.721
The judge let them out
based on their representation

00:49:14.721 --> 00:49:18.391
that their bottling agreement
doesn't give them the right

00:49:18.391 --> 00:49:21.227
to control what's
going on in Colombia.

00:49:22.729 --> 00:49:25.565
The judge essentially
took their word for it,

00:49:25.565 --> 00:49:29.402
which is in violation
of the basic procedural rule.

00:49:29.402 --> 00:49:33.106
So Coke's sitting there saying,
"We're not in the case.

00:49:33.106 --> 00:49:35.609
Why are you still bothering us?"

00:49:35.609 --> 00:49:37.944
And our response is, "'Cause you
know as well as I do

00:49:37.944 --> 00:49:40.447
"that you're out of the case
based on a legal error

00:49:40.447 --> 00:49:43.416
"and we're going to get you back
in the case. Plus, nobody cares.

00:49:43.416 --> 00:49:47.253
"Not one public persona
out there cares

00:49:47.253 --> 00:49:50.190
"that you at Coca-Cola
are not in it,

00:49:50.190 --> 00:49:52.192
"as long as
your bottlers are in it.

00:49:52.192 --> 00:49:55.862
"And the reason that you,
Coca-Cola, are talking to us

00:49:55.862 --> 00:49:57.864
"at any time
about resolving this

00:49:57.864 --> 00:50:00.700
"is that you know that
the public understands

00:50:00.700 --> 00:50:02.636
that there is no distinction."

00:50:02.636 --> 00:50:05.138
- Well, we had a meeting

00:50:05.138 --> 00:50:08.141
a couple of weeks ago
in Washington.

00:50:08.141 --> 00:50:11.144
Coke called the meeting.
They called Terry.

00:50:11.144 --> 00:50:14.147
A guy named Ed Potter, Director
of Global Labor Relations

00:50:14.147 --> 00:50:16.616
for Coca-Cola,
he's known Terry for years.

00:50:16.616 --> 00:50:19.786
And Ed called Terry and said,
"You know what?

00:50:19.786 --> 00:50:22.455
"We think we can reach a
settlement in this Coke case

00:50:22.455 --> 00:50:25.959
involving the malfeasance
in Colombia."

00:50:25.959 --> 00:50:27.961
And the meeting didn't go well.

00:50:27.961 --> 00:50:30.130
Essentially, they offered us
the same thing they offered us

00:50:30.130 --> 00:50:32.132
last year, which was...

00:50:32.132 --> 00:50:34.134
It was insulting!

00:50:34.134 --> 00:50:36.636
They said that because these
plaintiffs are Colombian,

00:50:36.636 --> 00:50:39.639
we have to give a discount,
we have to discount

00:50:39.639 --> 00:50:42.142
the monetary value
of their claim

00:50:42.142 --> 00:50:44.477
'cause they're Colombian
opposed to American.

00:50:44.477 --> 00:50:47.480
So whereas this case,
if they were Americans,

00:50:47.480 --> 00:50:49.983
would be worth tens
of millions of dollars

00:50:49.983 --> 00:50:53.954
or a hundred million
dollars or more,

00:50:53.954 --> 00:50:57.958
they said, "Okay, since they're
Colombian, here's our offer:

00:50:57.958 --> 00:51:00.694
a million dollars,
to be shared by everyone."

00:51:00.694 --> 00:51:04.564
So we decided, after that
meeting, because it went nowhere

00:51:04.564 --> 00:51:06.566
and because they really had

00:51:06.566 --> 00:51:09.736
nothing for us, we decided
we had to escalate.

00:51:09.736 --> 00:51:12.072
And we're going to
ratchet up the lawsuits.

00:51:12.072 --> 00:51:15.508
Wherever we see them
committing violations,

00:51:15.508 --> 00:51:19.512
for example in Turkey -we also
know the case in Guatemala-,

00:51:19.512 --> 00:51:22.515
we're going to
file those lawsuits,

00:51:22.515 --> 00:51:25.051
go after them
and hold them responsible.

00:51:25.051 --> 00:51:27.387
If someone farts in another
country, we're going to

00:51:27.387 --> 00:51:30.390
make them go and clean it up,
you know.

00:51:39.399 --> 00:51:42.269
[Motorists honking]

00:51:45.272 --> 00:51:48.275
[Cell phone ringing]

00:51:50.143 --> 00:51:52.145
- [Hey, Dan. Terry here.]

00:51:52.145 --> 00:51:54.514
- [Hey, Terry. How are you?]
- I'm doing great!

00:51:54.514 --> 00:51:56.149
I'm just checking in

00:51:56.149 --> 00:52:00.053
at the last minute to
see if you're all clear
on the argument in the-

00:52:00.053 --> 00:52:02.055
[in the Turkey case.]

00:52:02.055 --> 00:52:05.325
[What are you going to say
when he asks you how come
we filed this case here?]

00:52:05.325 --> 00:52:08.662
[You know, that's the
thing that's kind of
driving us all nuts.]

00:52:08.662 --> 00:52:11.531
- Well, I think what I'm going
to say or what I plan to say

00:52:11.531 --> 00:52:14.367
[is that in Turkey,]

00:52:14.367 --> 00:52:16.703
[they could not get
a fair hearing there,]

00:52:16.703 --> 00:52:18.972
[that the judicial system
there is corrupt...]

00:52:20.473 --> 00:52:23.743
particularly when it
involves claims of unionists

00:52:23.743 --> 00:52:26.246
because the government there
is particularly

00:52:26.246 --> 00:52:30.083
[hostile towards people
trying to form unions,]

00:52:30.083 --> 00:52:32.953
[and that's why these guys
were beaten up.]

00:52:32.953 --> 00:52:36.957
So our position is
that they, you know,

00:52:36.957 --> 00:52:40.894
they don't have any other choice
but to file here,

00:52:40.894 --> 00:52:43.697
where the corporate headquarters
of these defendants

00:52:43.697 --> 00:52:45.699
ultimately are located.

00:52:45.699 --> 00:52:48.902
[Plane roaring overhead]

00:52:52.906 --> 00:52:55.241
♪♪♪

00:53:11.958 --> 00:53:15.128
So it was kind of funny
'cause afterwards, you know,

00:53:15.128 --> 00:53:17.364
I felt like Coke's lawyers

00:53:17.364 --> 00:53:19.866
were kind of high-fiving
and they, at least,

00:53:19.866 --> 00:53:22.369
feigned that they felt
they did well in there,

00:53:22.369 --> 00:53:25.372
but I actually thought
the judge, you know...

00:53:25.372 --> 00:53:28.675
I think what he was
basically saying is
what you were saying, Ivan.

00:53:28.675 --> 00:53:32.679
He, you know, he pointed out
the weaknesses in our case,

00:53:32.679 --> 00:53:35.181
the forum non conveniens , that
is, you know, whether the case

00:53:35.181 --> 00:53:37.150
should be in Turkey
rather than here.

00:53:37.150 --> 00:53:39.152
- Right.
- Um...

00:53:39.152 --> 00:53:42.055
But I think if we firm that up
for him -I think we can do that-

00:53:42.055 --> 00:53:44.157
I think we have it in,
I think we're okay.

00:53:44.157 --> 00:53:46.559
- Yeah, listen. You just have
to protect the judge here.

00:53:46.559 --> 00:53:49.229
He's told you
what his issues are.

00:53:49.229 --> 00:53:52.399
Um, and once we can show him
that this is a forum,

00:53:52.399 --> 00:53:54.901
he knows he has a case,
and then for Coke,

00:53:54.901 --> 00:53:57.304
it might not be as laughable
as they think it is.

00:53:57.304 --> 00:54:00.373
[Background radio chatter]

00:54:02.475 --> 00:54:04.978
[Motorists honking]

00:54:10.684 --> 00:54:12.686
- Well, the reality is

00:54:12.686 --> 00:54:15.689
that it's not our side of
the table but their side

00:54:15.689 --> 00:54:18.525
that has an interest
in prolonging a dispute.

00:54:18.525 --> 00:54:21.194
They get paid by the hour,

00:54:21.194 --> 00:54:24.064
and in one of these large
law firms, the senior partner,

00:54:24.064 --> 00:54:27.200
he makes $800 to $1000 an hour

00:54:27.200 --> 00:54:29.202
for working on a case.

00:54:29.202 --> 00:54:32.706
So if you presented to
that person a very good idea

00:54:32.706 --> 00:54:36.543
for how to solve the problem
quickly and save the company

00:54:36.543 --> 00:54:39.713
all the money and embarrassment,
he will never say it,

00:54:39.713 --> 00:54:42.882
but in his mind he is thinking,
"Well, that's no good.

00:54:42.882 --> 00:54:45.352
"I'd like this case
to last for 10 years

00:54:45.352 --> 00:54:48.488
because I'll make
a lot of money."

00:54:48.488 --> 00:54:52.492
And they make upwards of $3-4
million a year just in salary,

00:54:52.492 --> 00:54:55.061
by continuing to represent

00:54:55.061 --> 00:54:57.664
the likes of a Coca-Cola

00:54:57.664 --> 00:55:00.567
or a Chevron or a Drummond Coal

00:55:00.567 --> 00:55:03.069
and defending their despicable
acts that they commit

00:55:03.069 --> 00:55:05.272
in their overseas operations.

00:55:05.272 --> 00:55:07.607
[Liquid being poured]

00:55:07.607 --> 00:55:09.943
[Sizzling]

00:55:22.322 --> 00:55:24.491
[Background chatter]

00:55:30.897 --> 00:55:32.899
- Coke is innocent!

00:55:32.899 --> 00:55:36.569
Everybody seems to agree,
except for these, um,

00:55:36.569 --> 00:55:38.571
except for these opponents,

00:55:38.571 --> 00:55:41.574
except for the opponents
of Coca-Cola, that Coke is,

00:55:41.574 --> 00:55:43.910
by international
standards, innocent.

00:55:43.910 --> 00:55:46.413
Therefore, long live Coca-Cola
and long live

00:55:46.413 --> 00:55:48.682
the University of Chicago's
right to drink Coca-Cola!

00:55:48.682 --> 00:55:50.650
Thank you.
[Background chatter]

00:55:50.650 --> 00:55:53.653
[Protestors chanting slogans]

00:55:57.157 --> 00:55:59.159
- Well, it's a little, you know,

00:55:59.159 --> 00:56:02.329
provocative, I guess, but
the basic point is, you know-

00:56:02.329 --> 00:56:05.832
There are people- "The Killer
Coke Campaign" is all concerned

00:56:05.832 --> 00:56:08.668
with the human rights of
Colombians, and I just think,

00:56:08.668 --> 00:56:10.837
like, like, it's-

00:56:10.837 --> 00:56:14.341
Really, the important thing
is the free market and,

00:56:14.341 --> 00:56:17.177
you know, the invisible hand
is, is, uh-

00:56:17.177 --> 00:56:19.846
If that's- if that's-
what's going to happen

00:56:19.846 --> 00:56:22.349
under the influence of
capitalism, that's what's

00:56:22.349 --> 00:56:24.651
going to happen under
the influence of capitalism.

00:56:24.651 --> 00:56:27.654
Like, it's too bad, you know,
but really, if-

00:56:27.654 --> 00:56:30.657
You know, I like Coca-Cola.
[Background chatter]

00:56:32.659 --> 00:56:34.661
- Okay! Now listen!

00:56:34.661 --> 00:56:38.665
You know, somebody once
said that in slavery,
there's a job for everyone.

00:56:38.665 --> 00:56:42.068
Well, we don't need
those types of jobs, do we!

00:56:42.068 --> 00:56:45.672
We also don't need jobs
where people go to work and,

00:56:45.672 --> 00:56:48.074
when they stand up
to protect their rights,

00:56:48.074 --> 00:56:51.344
they don't know if
they'll be alive to
go home to their family!

00:56:51.344 --> 00:56:54.681
I'm going to talk about these
issues in here, and I hope,

00:56:54.681 --> 00:56:57.317
when you find out what's going
on with Coca-Cola in Colombia,

00:56:57.317 --> 00:56:59.319
in India, Mexico and elsewhere,

00:56:59.319 --> 00:57:02.355
that you'll support the movement
to kick Coke off this campus!

00:57:02.355 --> 00:57:05.058
Thank you. Hope you'll come in!
- Fuck you!

00:57:05.058 --> 00:57:09.062
- [Protestors]: We want Coke!
- See you in there!
- We want Coke! We want Coke!

00:57:09.062 --> 00:57:11.064
[And so on...]

00:57:12.499 --> 00:57:15.068
- [Student]: Have you ever taken
a class in economics?

00:57:15.068 --> 00:57:17.904
- Maybe I did on campus long ago
but it might've put me to sleep.

00:57:17.904 --> 00:57:19.906
I understand economics.

00:57:19.906 --> 00:57:22.575
- So, you know,
we respond to incentives

00:57:22.575 --> 00:57:24.911
because we chose
between Coke or Pepsi.

00:57:24.911 --> 00:57:28.415
Workers in Colombia,
India, Mexico,

00:57:28.415 --> 00:57:30.717
they have a choice
to work for Coke

00:57:30.717 --> 00:57:32.719
or not to work for Coke.
[Laughter]

00:57:32.719 --> 00:57:35.722
And though you think that
their jobs are shitty as hell,

00:57:35.722 --> 00:57:37.724
it's still better
than the alternative--

00:57:37.724 --> 00:57:40.894
- Felix, if you have a question,
ask it. Otherwise sit down.
- It's coming. It's coming--

00:57:40.894 --> 00:57:42.896
- I- I--
- Hold on. Hold on. Hold on.

00:57:42.896 --> 00:57:44.898
- I know where
you're coming from.

00:57:44.898 --> 00:57:47.067
- So they respond to incentives
just like you do.

00:57:47.067 --> 00:57:50.070
How do you make your money?
How does Killer Coke make
its money? You're a sham.

00:57:50.070 --> 00:57:52.238
It's a disgrace to have someone,
one, who has never taken

00:57:52.238 --> 00:57:55.075
an economics course come here
and lecture us! Thank you!

00:57:55.075 --> 00:57:57.744
[Students cheering]
- On this side.

00:57:59.913 --> 00:58:04.217
- In April of this year,
the ILO issued a report
on their conclusions since

00:58:04.217 --> 00:58:06.720
the investigation of
union killings in Colombia.

00:58:06.720 --> 00:58:08.888
They found that the union
killings could be traced

00:58:08.888 --> 00:58:11.391
directly to
the President's office.

00:58:11.391 --> 00:58:14.060
Given that Coca-Cola cannot
execute regime change

00:58:14.060 --> 00:58:16.396
in Colombia and
the ILO has fingered

00:58:16.396 --> 00:58:19.232
the President of Colombia
for killing union activists

00:58:19.232 --> 00:58:22.068
in Colombia, what are
we even doing here?

00:58:22.068 --> 00:58:26.072
- Oh, I think that's a great
question. Actually, you made
a good point for me here.

00:58:26.072 --> 00:58:28.608
What we've stated
in our campaign

00:58:28.608 --> 00:58:31.778
is how the Colombian government
and the secret police

00:58:31.778 --> 00:58:35.782
are working with corporations
such as Chiquita Brands Intl,

00:58:35.782 --> 00:58:38.418
that just paid a 25-million fine

00:58:38.418 --> 00:58:40.921
for working with the
paramilitaries, and guess what!

00:58:40.921 --> 00:58:43.256
You know the CEO
of Chiquita Brands

00:58:43.256 --> 00:58:45.592
on what company
whose board they sit on?

00:58:45.592 --> 00:58:49.596
[Silence]
Coca-Cola Enterprises,
your local bottler!

00:58:49.596 --> 00:58:53.600
You made my point! This is what
these workers are up against!

00:58:53.600 --> 00:58:55.936
It's a collusion
between the government

00:58:55.936 --> 00:58:58.271
working with the paramilitaries
and the big corporations

00:58:58.271 --> 00:59:01.775
to make sure there's no strong
labor or human rights movement

00:59:01.775 --> 00:59:03.944
that can challenge
their authority,

00:59:03.944 --> 00:59:06.947
challenge their profits
or challenge their brutality!

00:59:06.947 --> 00:59:09.816
[Applause and
background chatter]

00:59:09.816 --> 00:59:11.952
- Right now,
we are transitioning.

00:59:11.952 --> 00:59:14.955
Coca-Cola representatives-
As soon as Ray Rogers exits,

00:59:14.955 --> 00:59:18.625
Coca-Cola representatives will
enter and we'll do the same
exact thing with Coca-Cola.

00:59:18.625 --> 00:59:21.962
[Background chatter]
- So could I stay?

00:59:21.962 --> 00:59:24.631
- No, I'm sorry. You can't stay.

00:59:24.631 --> 00:59:27.634
Coca-Cola requested that they
not be filmed 'cause they didn't

00:59:27.634 --> 00:59:30.470
get the correct permissions,
so we're honoring their request.

00:59:31.972 --> 00:59:34.307
[Background chatter]

00:59:44.117 --> 00:59:46.953
[Applause]

00:59:50.790 --> 00:59:54.594
- One question.
- No, no. I'm sorry.

00:59:56.096 --> 00:59:58.932
- So there were these 2, like,
35-year-old white women,

00:59:58.932 --> 01:00:02.035
oh, standing and saying that,
you know, we don't want

01:00:02.035 --> 01:00:04.371
to lecture to you guys,
we just want you to let us know

01:00:04.371 --> 01:00:07.874
what Coca-Cola should be doing
and how we can,

01:00:07.874 --> 01:00:09.876
you know, be a better company.

01:00:09.876 --> 01:00:12.545
And, you know, we really care
and we have someone here

01:00:12.545 --> 01:00:14.714
from the local Coca-Cola chapter

01:00:14.714 --> 01:00:18.385
who is going to talk about,
you know, scholarships.

01:00:18.385 --> 01:00:20.387
And they would just
go on and on and on

01:00:20.387 --> 01:00:22.956
and not really answer the
question, saying the only reason

01:00:22.956 --> 01:00:26.126
that there's any sort of
political controversy is because

01:00:26.126 --> 01:00:28.628
that guy, Ray what's his face,
Ray Rogers,

01:00:28.628 --> 01:00:32.632
he is making it up for his own,
like, political ends.

01:00:32.632 --> 01:00:34.801
And then the students responded,

01:00:34.801 --> 01:00:38.305
"But local organizers in India,
why would they make up

01:00:38.305 --> 01:00:40.974
that their
drinking water is gone?"

01:00:40.974 --> 01:00:43.977
Like, and... It was really good,
and I feel like, on the whole,

01:00:43.977 --> 01:00:47.314
everyone just felt like
they were so patronizing
and so dismissive.

01:00:47.314 --> 01:00:50.216
It was really kind of insulting
how they just kept saying, like,

01:00:50.216 --> 01:00:52.719
"Us folks, down home..."

01:00:52.719 --> 01:00:55.388
I don't know, I thought it
was really interesting,

01:00:55.388 --> 01:00:57.390
but, you know...

01:01:02.329 --> 01:01:04.831
- [R. Rogers]: Coca-Cola
does have a problem.

01:01:04.831 --> 01:01:08.068
They do not want to be on tape,
because they can't get away
with the constant lies

01:01:08.068 --> 01:01:11.237
and misinformation
that they put out there -
that's what it's all about.

01:01:11.237 --> 01:01:13.406
I challenge them
to go ahead and sue me.

01:01:13.406 --> 01:01:15.408
I'd love them to go ahead
and sue me,

01:01:15.408 --> 01:01:18.244
love to do discovery and present
our case - we have no problem.

01:01:18.244 --> 01:01:20.413
Like I say, the truth
is a very strong defense.

01:01:20.413 --> 01:01:24.317
They can't deal with truth
and can't deal with the facts.

01:01:24.317 --> 01:01:26.653
[Train horn sounding off]

01:01:35.695 --> 01:01:37.864
- William C. Wardlaw III,

01:01:37.864 --> 01:01:41.201
who owns some
35,000 shares of Coke.

01:01:41.201 --> 01:01:44.704
- I do recognize you...
- [W. Wardlaw]: Thank you, sir.

01:01:44.704 --> 01:01:47.374
Uh, those shares and others
held by my family

01:01:47.374 --> 01:01:49.876
and our charitable foundations

01:01:49.876 --> 01:01:52.379
go back to my grandfather

01:01:52.379 --> 01:01:54.714
and the initial Coke offering.

01:01:54.714 --> 01:01:57.684
My family and I are unanimous

01:01:57.684 --> 01:02:00.086
in feeling a deep responsibility

01:02:00.086 --> 01:02:04.057
to try to influence Coke to,
indeed, do the right thing.

01:02:04.057 --> 01:02:07.360
People all over the world
are now connected,

01:02:07.360 --> 01:02:09.529
so that the villagers

01:02:09.529 --> 01:02:12.365
in arid areas of India,

01:02:12.365 --> 01:02:15.368
whose wells are being sucked dry
and whose streams

01:02:15.368 --> 01:02:18.071
are being polluted
by Coke bottling plants,

01:02:18.071 --> 01:02:20.073
are in touch with Coke workers

01:02:20.073 --> 01:02:22.709
in Colombia, South America,

01:02:22.709 --> 01:02:25.712
who have seen many of
their leaders assassinated.

01:02:25.712 --> 01:02:28.715
Our relationship
with our bottlers

01:02:28.715 --> 01:02:31.685
is crucial
and extremely complex,

01:02:31.685 --> 01:02:35.355
but some issues
are not complex at all...

01:02:37.190 --> 01:02:39.859
and are non-negotiable.

01:02:39.859 --> 01:02:43.530
We do not sell syrup to bottlers

01:02:43.530 --> 01:02:47.067
who violate basic international
standards of human rights,

01:02:47.067 --> 01:02:49.369
terrorizing workers

01:02:49.369 --> 01:02:51.538
and their union organizers.

01:02:51.538 --> 01:02:54.708
We do not or should not sell

01:02:54.708 --> 01:02:57.711
syrup to bottlers who suck dry

01:02:57.711 --> 01:02:59.879
the wells of villagers.

01:02:59.879 --> 01:03:02.882
- Thank you, Mr. Wardlaw.
[Applause]

01:03:07.354 --> 01:03:10.357
I don't impugn your integrity

01:03:10.357 --> 01:03:12.525
at all, Mr. Wardlaw,

01:03:12.525 --> 01:03:15.061
but I would say that I do wish

01:03:15.061 --> 01:03:18.698
that your statement that are
enlightened by truth-telling

01:03:18.698 --> 01:03:21.534
on the Internet
were entirely true.

01:03:21.534 --> 01:03:24.871
There is a great deal of truth
on the Internet,

01:03:24.871 --> 01:03:27.240
but unfortunately,
there is a great deal

01:03:27.240 --> 01:03:29.809
of perversion of the truth
on the Internet.

01:03:29.809 --> 01:03:31.978
[Liquid being poured]

01:03:31.978 --> 01:03:34.481
[Sizzling]

01:03:39.452 --> 01:03:42.355
[Soft guitar music]

01:03:45.058 --> 01:03:47.861
- So, uh, we're here

01:03:47.861 --> 01:03:50.730
in San Francisco, California,

01:03:50.730 --> 01:03:54.334
and we're having
our 2nd mediation meeting

01:03:54.334 --> 01:03:56.336
with Coca-Cola.

01:03:56.336 --> 01:03:58.338
We made a lot of progress.

01:03:58.338 --> 01:04:00.907
The parties came very close

01:04:00.907 --> 01:04:03.076
to each other on the money.

01:04:03.076 --> 01:04:05.679
But Coke made it very clear

01:04:05.679 --> 01:04:09.583
that they would
only take that offer

01:04:09.583 --> 01:04:13.386
if all the plaintiffs

01:04:13.386 --> 01:04:16.556
that are currently working
at Coke bottling plants,

01:04:16.556 --> 01:04:18.725
which is 8 of them,

01:04:18.725 --> 01:04:22.729
if they'll resign their
employment at Coca-Cola...

01:04:24.898 --> 01:04:27.734
which is an incredible offer
to make at the 11th hour.

01:04:27.734 --> 01:04:30.403
We're this close
to an agreement,

01:04:30.403 --> 01:04:32.405
we've been talking for a year,

01:04:32.405 --> 01:04:35.575
they've never suggested that
these people need to resign,

01:04:35.575 --> 01:04:39.079
the whole case is over
workers and union rights,

01:04:39.079 --> 01:04:42.082
and they want these workers

01:04:42.082 --> 01:04:45.051
and key union leaders
to resign their posts

01:04:45.051 --> 01:04:47.220
in order to make this deal.

01:04:47.220 --> 01:04:50.557
And of course, I said,
"Look, that is a deal killer.

01:04:50.557 --> 01:04:53.560
We won't agree to that.
Take it off the table."

01:04:53.560 --> 01:04:57.230
And so, that was a huge issue,

01:04:57.230 --> 01:05:00.133
I would say even
a poisoned pill,

01:05:00.133 --> 01:05:03.403
that they threw out there

01:05:03.403 --> 01:05:05.405
at the last minute.

01:05:06.906 --> 01:05:09.743
So I now go home
without an agreement but,

01:05:09.743 --> 01:05:12.579
I think, with the hope that
we can reach an agreement,

01:05:12.579 --> 01:05:15.248
um, if they can...

01:05:15.248 --> 01:05:18.184
if Coke comes off this

01:05:18.184 --> 01:05:21.855
ridiculous proposal
that these workers resign.

01:05:24.057 --> 01:05:26.660
[Soft guitar music]

01:05:40.273 --> 01:05:42.475
[Car alarm]

01:05:42.475 --> 01:05:45.845
[Background chatter]

01:06:45.405 --> 01:06:47.407
Hey, Leo!

01:06:47.407 --> 01:06:49.743
- I'm good. How are you?
- Good. How are you doing?

01:06:49.743 --> 01:06:53.079
- Good. So how's our case
in Colombia doing? Have a seat.

01:06:53.079 --> 01:06:55.682
- It's going well.
It's going well, um...

01:06:57.317 --> 01:07:01.054
Let me give you- 'Cause
it's been a while since
we've talked about it. Um...

01:07:01.054 --> 01:07:03.556
First of all,
in terms of the Coke Case,

01:07:03.556 --> 01:07:05.558
with any luck-

01:07:05.558 --> 01:07:07.494
And we've been near, you know,
it's been like--

01:07:07.494 --> 01:07:09.329
- Back and forth.

01:07:09.329 --> 01:07:13.066
- We should be 2 weeks away
from finally settling that case,

01:07:13.066 --> 01:07:15.669
I think, which--
- And what will Coca-Cola-

01:07:15.669 --> 01:07:18.171
Will there be an admission
from Coca-Cola?

01:07:18.171 --> 01:07:20.507
- Not an admission, no. That-

01:07:20.507 --> 01:07:23.076
You know, that's
very difficult to get.

01:07:23.076 --> 01:07:25.679
But I think the fact that
they're settling and that

01:07:25.679 --> 01:07:28.181
there's going to be
a press conference, which-

01:07:28.181 --> 01:07:31.484
And when that's scheduled,
of course, I'd like you
to be there, obviously.

01:07:31.484 --> 01:07:33.653
- Let's try to coordinate it.
- Okay.

01:07:33.653 --> 01:07:36.323
Um, I think a lot
of people will perceive it

01:07:36.323 --> 01:07:38.491
as though they did something.

01:07:38.491 --> 01:07:40.827
I mean, when you pay money,
you did something.

01:07:40.827 --> 01:07:44.164
- You don't pay
if you didn't do it.
- Exactly. Exactly.

01:07:44.164 --> 01:07:47.667
So that's a very positive thing,
um, that we're excited about.

01:07:47.667 --> 01:07:50.170
The other thing they have to do
as part of the settlement is,

01:07:50.170 --> 01:07:52.672
in Colombia, they have to,

01:07:52.672 --> 01:07:55.075
in all the papers
and in the media,

01:07:55.075 --> 01:07:58.345
denounce antiunion violence
and say it's not only wrong,

01:07:58.345 --> 01:08:00.580
it's bad for business.

01:08:00.580 --> 01:08:03.650
- They ought to
denounce it in America too.
- Well, that too. That too.

01:08:03.650 --> 01:08:06.820
Well, it will be here too,
but specifically in Colombia,

01:08:06.820 --> 01:08:10.323
I think - I think what we
essentially want them to do is
tell the paramilitaries,

01:08:10.323 --> 01:08:14.327
"Look, if you think
killing unionists is
helping business, it ain't."

01:08:14.327 --> 01:08:18.064
- It's not, yeah.
- "Because it's embarrassing
us, it's undermining us."

01:08:18.064 --> 01:08:20.667
- "And we're exposing it
all over the world."

01:08:20.667 --> 01:08:23.837
- Absolutely, so I think,
you know,

01:08:23.837 --> 01:08:25.839
Coke has come to its senses.

01:08:47.160 --> 01:08:50.630
- Now let's jump to 2007,

01:08:50.630 --> 01:08:52.632
right now.

01:08:52.632 --> 01:08:56.069
On the Super Bowl football game

01:08:56.069 --> 01:08:58.238
and the Academy Awards,

01:08:58.238 --> 01:09:00.807
Coca-Cola spent,

01:09:00.807 --> 01:09:03.577
just for a few minutes,

01:09:03.577 --> 01:09:06.079
a few minutes of advertising,

01:09:06.079 --> 01:09:09.716
about $20 million or more,

01:09:09.716 --> 01:09:12.385
just for a few minutes
of advertising.

01:09:12.385 --> 01:09:15.221
A 30-second ad on a Super Bowl

01:09:15.221 --> 01:09:17.557
cost $2.6 million.

01:09:17.557 --> 01:09:21.061
$2.6 million for a 30-second ad!

01:09:21.061 --> 01:09:25.065
And I know that this
company certainly

01:09:25.065 --> 01:09:29.069
can be made to
compensate the victims

01:09:29.069 --> 01:09:31.571
-the union and the victims-

01:09:31.571 --> 01:09:34.908
far more than what
my understanding is.

01:09:40.247 --> 01:09:42.582
- [Translator]: We're not
planning a

01:09:42.582 --> 01:09:45.719
submission to
The Coca-Cola Company

01:09:45.719 --> 01:09:47.887
"of our struggle."

01:09:57.731 --> 01:10:00.400
- I understand.
It's not a fight about money.

01:10:00.400 --> 01:10:03.637
It's a fight about power
and dispersion of power.

01:10:03.637 --> 01:10:05.805
That's where the money comes in

01:10:05.805 --> 01:10:08.475
and that is my main concern.

01:10:39.239 --> 01:10:42.242
[Background chatter]

01:11:21.114 --> 01:11:23.917
[Background chatter]

01:11:23.917 --> 01:11:26.653
[Soft guitar music]

01:12:16.269 --> 01:12:18.271
- One thing, though,

01:12:18.271 --> 01:12:20.507
-I just want to confirm
that it came up- is that,

01:12:20.507 --> 01:12:22.509
if we do the 2nd option

01:12:22.509 --> 01:12:25.679
of not agreeing in this process,

01:12:25.679 --> 01:12:28.515
then, at a minimum, all of us,

01:12:28.515 --> 01:12:30.650
particularly the lawyers

01:12:30.650 --> 01:12:33.053
but the campaign
activists as well,

01:12:33.053 --> 01:12:35.488
we would need to be
absolutely crystal clear

01:12:35.488 --> 01:12:39.225
on what precise items
we didn't get

01:12:39.225 --> 01:12:42.562
that would be required
for the deal.

01:12:42.562 --> 01:12:45.865
- If I could do
anything tomorrow

01:12:45.865 --> 01:12:49.869
in regards to this
Coke campaign and cases,

01:12:49.869 --> 01:12:53.873
um, and others would
go along with it,

01:12:53.873 --> 01:12:57.377
I would sign an agreement
largely along the lines

01:12:57.377 --> 01:12:59.879
of what's already
been negotiated.

01:12:59.879 --> 01:13:01.881
And what is that agreement?

01:13:01.881 --> 01:13:05.352
One, they would compensate any
victim that SINALTRAINAL
has put forward.

01:13:05.352 --> 01:13:08.521
Okay? SINALTRAINAL's put forward
everyone they want to;

01:13:08.521 --> 01:13:10.690
Coke's agreed to pay
for those people.

01:13:10.690 --> 01:13:13.193
Even one guy who never
worked for Coke. Okay?

01:13:13.193 --> 01:13:16.196
They've agreed
to start another fund.

01:13:16.196 --> 01:13:18.865
In addition to compensating
people, another fund

01:13:18.865 --> 01:13:21.701
that would help victims
of antiunion violence

01:13:21.701 --> 01:13:24.738
throughout Colombia, whether
they work for Coke or not.

01:13:24.738 --> 01:13:28.408
Coke's agreed they will
publicly denounce antiunion
violence in Colombia.

01:13:28.408 --> 01:13:30.410
They've agreed to

01:13:30.410 --> 01:13:34.080
an international
human and labor rights policy

01:13:34.080 --> 01:13:37.417
that would cover their company
throughout the world.

01:13:37.417 --> 01:13:39.753
I think this is a historic deal.

01:13:42.923 --> 01:13:46.760
- Those discussions have been
going on since August,

01:13:46.760 --> 01:13:49.429
the end of August of 2006.

01:13:49.429 --> 01:13:53.433
It's the longest I or anyone
I know has ever heard of.

01:13:53.433 --> 01:13:56.436
This is extraordinary,
how long this is taking,

01:13:56.436 --> 01:13:59.606
largely because of cultural
and language issues.

01:13:59.606 --> 01:14:01.975
And at the same time,

01:14:01.975 --> 01:14:04.477
the process,
though it has to end,

01:14:04.477 --> 01:14:07.647
-we can't keep doing this,
it's a big drain on resources-,

01:14:07.647 --> 01:14:11.117
if it can't be fixed,
if it can't be resolved,

01:14:11.117 --> 01:14:13.620
then we should just
go back to court.

01:14:18.458 --> 01:14:20.961
I think quite aew
of the union members

01:14:20.961 --> 01:14:24.297
don't really even grasp

01:14:24.297 --> 01:14:27.467
or believe that we could get

01:14:27.467 --> 01:14:29.970
a binding settlemen
with Coca-Cola

01:14:29.970 --> 01:14:32.973
that would benefit
the members of the union.

01:14:32.973 --> 01:14:36.142
I think they don't
trust the process,

01:14:36.142 --> 01:14:38.812
both because it's
an American process

01:14:38.812 --> 01:14:42.315
and because they think
Coca-Cola is so powerful

01:14:42.315 --> 01:14:45.452
that they will not
abide by the agreement.

01:14:49.623 --> 01:14:51.958
[Traffic sounds]

01:15:42.175 --> 01:15:44.744
[Soft cello music]

01:17:07.561 --> 01:17:10.564
- I received a copy
of the letter that was sent

01:17:10.564 --> 01:17:13.733
to the attorneys in the
human rights abuse cases

01:17:13.733 --> 01:17:15.735
from SINALTRAINAL,

01:17:15.735 --> 01:17:18.405
dated July 9th of 2007.

01:17:18.405 --> 01:17:21.241
And it seems like
they're ready to say,

01:17:21.241 --> 01:17:24.244
"Let's go back to square one,
take the gloves off

01:17:24.244 --> 01:17:26.246
and full steam ahead."

01:17:26.246 --> 01:17:28.582
Like I say, we've gone
full steam ahead,

01:17:28.582 --> 01:17:32.218
so the campaign is still
very, very powerful,

01:17:32.218 --> 01:17:35.555
but it'll even be more powerful
if SINALTRAINAL says,

01:17:35.555 --> 01:17:38.224
"Okay, we're taking the gloves
off again and we're going

01:17:38.224 --> 01:17:41.661
to start dispatching our people
all around the world."

01:17:41.661 --> 01:17:44.331
[Plane engine roaring]

01:17:57.310 --> 01:17:59.646
[Background chatter in Spanish]

01:18:01.214 --> 01:18:04.784
- I think it's been, for all
of us, a hard period.

01:18:04.784 --> 01:18:07.787
[Man translating into Spanish]

01:18:07.787 --> 01:18:10.624
And I think at first it was hard
for me to handle that.

01:18:10.624 --> 01:18:13.460
[Man translating into Spanish]

01:18:13.460 --> 01:18:16.529
I mean, largely because
I felt that I had failed.

01:18:16.529 --> 01:18:19.065
[Man translating into Spanish]

01:18:19.065 --> 01:18:21.434
And failed you guys.
[Man translating into Spanish]

01:18:23.904 --> 01:18:27.274
[Spanish-speaking translator
translating into English]

01:18:50.230 --> 01:18:52.732
[Soft guitar music]

01:19:13.053 --> 01:19:16.056
I think what appears
to have happened is that

01:19:16.056 --> 01:19:19.759
those negotiators went back to
the higher-ups of Coke and said,

01:19:19.759 --> 01:19:22.262
"You're crazy.
We can't agree with that."

01:19:22.262 --> 01:19:25.332
I don't think it's
the same deal, so I agree

01:19:25.332 --> 01:19:27.500
that SINALTRAINAL
is right about that.

01:19:31.771 --> 01:19:33.773
- [Terry Collingsworth]:
The fact that they

01:19:33.773 --> 01:19:37.611
would turn down a deal in which
all of them would be enriched

01:19:37.611 --> 01:19:39.613
to the tune of, you know,

01:19:39.613 --> 01:19:42.682
hundreds of thousands
of dollars,

01:19:42.682 --> 01:19:45.151
how could that be a bad thing,
you know, that these folks

01:19:45.151 --> 01:19:51.358
have chosen their integrity
and their dignity over money?

01:19:51.358 --> 01:19:54.361
I mean, isn't that
what everyone should do?

01:19:58.365 --> 01:20:00.700
- [D. Kovalik]: And I guess
in the end, 6 years later,

01:20:00.700 --> 01:20:02.969
I'd say we probably
have accomplished more

01:20:02.969 --> 01:20:06.640
than I honestly or realistically
thought we would.

01:20:08.642 --> 01:20:11.311
I think everyone
who worked on the campaign

01:20:11.311 --> 01:20:13.380
can be proud of what they did.

01:20:14.881 --> 01:20:17.183
- And what we
accomplished is that

01:20:17.183 --> 01:20:19.686
we got Coke to the bargaining
table, we got them to offer

01:20:19.686 --> 01:20:21.688
these guys a shitload of money,

01:20:21.688 --> 01:20:24.190
and gave the union
a chance to say,

01:20:24.190 --> 01:20:26.860
"Fuck you!
I don't want the money!"

01:20:29.696 --> 01:20:32.098
Maybe that's all they needed.

01:20:41.775 --> 01:20:43.944
[Plane engine roaring]

01:20:49.115 --> 01:20:51.918
- We did get Coke to the table
and that was a historic moment

01:20:51.918 --> 01:20:54.721
where a union -SINALTRAINAL,

01:20:54.721 --> 01:20:57.891
a relatively small union- was
able to bring one of the largest

01:20:57.891 --> 01:21:00.961
corporations in the world
to the bargaining table.

01:21:00.961 --> 01:21:03.630
We fought hard at
that bargaining table,

01:21:03.630 --> 01:21:06.499
for more than a year
-actually about 17 months-,

01:21:06.499 --> 01:21:08.868
and now, as I said,

01:21:08.868 --> 01:21:12.872
we're agreeing
among ourselves to stop.

01:21:12.872 --> 01:21:16.876
I'm disappointed because
we put a lot of time into this.

01:21:16.876 --> 01:21:19.879
We filed the case in 2001,

01:21:19.879 --> 01:21:22.716
we were in the court
for a very long time

01:21:22.716 --> 01:21:25.352
before Coke agreed
to start talking with us,

01:21:25.352 --> 01:21:28.054
and after 15-16 months

01:21:28.054 --> 01:21:30.891
of negotiation,
we got very close.

01:21:30.891 --> 01:21:33.894
[Background chatter in Spanish]
As a lawyer, I'm happy.

01:21:33.894 --> 01:21:36.263
I'm going to get to take a
crack, in the Court of Appeals,

01:21:36.263 --> 01:21:39.266
at reversing that decision
and I think we will prevail.

01:21:39.266 --> 01:21:41.268
- Ray!
- Brother, how are you?

01:21:41.268 --> 01:21:42.769
- Oh, Terry!

01:21:42.769 --> 01:21:44.771
- Now the dynamic
is going to change

01:21:44.771 --> 01:21:47.607
in that we're going to be
marching towards a ruling

01:21:47.607 --> 01:21:50.543
in the Court of Appeals that
I think will be favorable to us.

01:21:53.079 --> 01:21:56.082
It is a challenge, but it's
a challenge worth taking on,

01:21:56.082 --> 01:21:58.852
and I'm very much
conscious of the fact

01:21:58.852 --> 01:22:00.921
that we could change the world,

01:22:00.921 --> 01:22:02.856
if you will,

01:22:02.856 --> 01:22:05.892
if we're successful
in winning these cases.

01:22:09.396 --> 01:22:13.066
- Good morning.
My name is Elton Shepherd.

01:22:13.066 --> 01:22:15.569
I'm a shareowner.

01:22:15.569 --> 01:22:18.738
Since Mr. Isdell's
return to Coca-Cola,

01:22:18.738 --> 01:22:21.074
he has received about

01:22:21.074 --> 01:22:24.578
$1 million per month in salary,

01:22:24.578 --> 01:22:28.081
bonus and free restricted stock.

01:22:28.081 --> 01:22:30.550
Mr. Isdell, when you
left Coca-Cola

01:22:30.550 --> 01:22:34.387
in 1998, you received 20 million

01:22:34.387 --> 01:22:37.057
in unvested free stock.

01:22:37.057 --> 01:22:39.059
When you returned,

01:22:39.059 --> 01:22:41.561
you received a new grant
of 7 million

01:22:41.561 --> 01:22:43.897
in free restricted stock.

01:22:43.897 --> 01:22:45.899
Since 1983,

01:22:45.899 --> 01:22:49.069
$1.5 billion

01:22:49.069 --> 01:22:52.572
in free restricted stock
has been awarded.

01:22:52.572 --> 01:22:54.741
Incredibly,

01:22:54.741 --> 01:22:58.245
$660 million

01:22:58.245 --> 01:23:01.748
went to just 3 executives.

01:23:01.748 --> 01:23:03.383
Alan Greenspan

01:23:03.383 --> 01:23:06.386
calls this infectious greed.

01:23:06.386 --> 01:23:08.388
I agree.

01:23:08.388 --> 01:23:10.724
[Moderate applause]

01:23:15.562 --> 01:23:18.698
- M. Shepherd, you raise
a number of issues and I do

01:23:18.698 --> 01:23:20.200
appreciate your continued

01:23:20.200 --> 01:23:22.202
interest in the company.

01:23:44.524 --> 01:23:46.860
[Liquid being poured]

01:23:46.860 --> 01:23:48.862
[Sizzling]

01:24:05.645 --> 01:24:08.148
♪♪♪

01:24:43.683 --> 01:24:46.686
Closed Captioning by SETTE inc.

01:24:48.688 --> 01:24:51.191
[Soft accordion waltz]