WEBVTT
X-TIMESTAMP-MAP=LOCAL:00:00:00.000,MPEGTS:0

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(baby grunting)

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(baby yells)

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(wind blowing)

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- [Katja] When my sister, Nicole
had her babies in Germany,

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she breastfed for more than six months.

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Anytime, anywhere.

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I thought it was as simple as that.

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(car horn honking)

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(upbeat music)

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I came back to New York
City and realized that here,

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I don\'t see women breastfeed, ever.

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What is better, in your opinion,

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breast milk, or infant formula?

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- I think breast feeding\'s
been proven, a few times,

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to be the best, hasn\'t it?

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- I think it\'s much better.

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- Well, it\'s pretty clear
that breast milk is superior,

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cause it comes directly from the mother.

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- Breast milk.

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- Oh, breastfeeding.

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- Breast milk.

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- I\'d say breast milk.

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- Breast milk, unconditionally.

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- [Katja] So why is
bottle-feeding formula the norm?

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Why are most women in the
United States not breastfeeding?

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- Part of the story is about money.

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Part of the story is about industry.

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And part of the story is
about the medicalization

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of women\'s bodies, and
women\'s experiences,

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and of motherhood.

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(crowd chanting)

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- I had done the class at the
hospital about breastfeeding,

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read the books, talked
to some women who nursed,

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thought I was prepared,
and three weeks later,

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I thought my nipples were gonna fall off.

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- I had sticky papers all
over the place saying,

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\"I can do it, I\'m gonna
be a breastfeeding mom,

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I\'m gonna breastfeed my
baby, you can do it.\"

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- I was nine months
pregnant and a pediatrician,

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before it occurred to me
that breast milk leaks.

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I mean, this is how not
talked about breastfeeding is

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in this culture.

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- All I\'m doing, is feeding
my daughter, nothing more.

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- [Katja] New York City has
the lowest breastfeeding rates

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in the country,

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but it also has a lot of
breastfeeding advocates

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who find new ways to alert the public.

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- [Woman] Okay, so
where we going with her?

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(woman laughs)

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- [Katja] So who is part of
this pro-breastfeeding movement?

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To find out, I went to a tiny business

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tucked away in Manhattan\'s
breastfeeding center,

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the Upper West Side.

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(bouncer rattles)

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- Come here for one second.

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- Okay.

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(Felina makes buzzing sounds)

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I own this boutique called
The Upper Breast Side,

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which I have gladly
hailed as New York City\'s

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first breast feeding boutique.

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(happy guitar music)

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- Everybody\'s just here
sharing their stories

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and telling you what works
and what doesn\'t work.

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- And we joke around, and we hug you.

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- [Katja] Felina runs the store

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with help from her mother, Ruth,

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and occasionally from
her daughter, Samantha.

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- Hello?

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- [Katja] When I met Felina,

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she was pregnant with her second child.

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During her first pregnancy, though,

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Felina had an entirely different career.

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(upbeat music)

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- But motherhood is not easy for a cop.

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- [Felina] Do you have any idea

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how uncomfortable your breasts are

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when you\'re wearing a bulletproof vest?

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- [Katja] When Felina\'s
forced to choose between

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nursing and her job, she quits.

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- [Felina] I turned around

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looking for all this breastfeeding support

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and information, couldn\'t find any.

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So I invented it myself and
out came The Upper Breast Side.

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It\'s like women have the milk supply

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then just need the help to let it flow.

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- [Katja] Did you breastfeed Felina?

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- I wanted to, desperately wanted to,

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but that time, the doctor said to me,

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\"You\'re not making enough milk.\"

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That was it.

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If I would\'ve had then the
same information I have now,

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I would have been able to.

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- Your mother didn\'t nurse.

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- Mm mm.

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- You see, for so many
generations, and generations,

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a mother was teaching her
daughter how to breastfeed.

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And because in so many
generations it wasn\'t done,

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now, that\'s our place here,

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to give you information that you need.

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- [Katja] Breastfeeding
rates had been declining,

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but in the 50\'s, they
went into a free fall.

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- My generation is probably the first

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formula fed generation,
sort of the baby boomers.

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And we see, with baby boomers,

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that there is an increase in diabetes,

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an increase in hypertension,
an increase in heart disease.

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I mean, it\'s just overwhelming,
an increase in obesity.

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- [Katja] Marsha is a
nutritionist with WIC,

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a federal food program for
low-income women and children.

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Marsha runs the breastfeeding
support group here.

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- All around the world,
women produce enough milk.

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Women breastfeed and produce enough milk.

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Even women that come from other countries,

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when they\'re in their own
countries, they breastfeed fine.

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But when they come to the United States,

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suddenly they don\'t produce enough milk.

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I find it very interesting.

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(speaking Spanish)

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- Today in our country,

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milk is the best that
modern science can produce.

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- [Katja] Originally
created in the 1960\'s,

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to help low-income children
who were malnourished,

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WIC is overseen by the
Department of Agriculture,

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which includes the dairy industry.

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When the dairy industry boomed,

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milk products, like infant formula,

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flooded the market as the
symbol of healthy food.

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Doctors even began telling
mothers that cow\'s milk

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and formula was better for
their babies than human milk.

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- Formula has been called
the largest uncontrolled

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scientific experiment
on human subjects ever.

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- Ever.

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- No controls.

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- [Katja] Today, nearly
half of the children born

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in the U.S. are on WIC support.

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Only a few mothers come for
breastfeeding support groups

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like Marsha\'s.

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Nearly all of them come to WIC
for the free infant formula.

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- There always is that rub

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that we\'re also giving out formula.

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But quite honestly, at the end of the day,

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if a mom is not breastfeeding,
she needs to feed the baby.

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So she does need formula.

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- And this notion that, you know,

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you can breast or bottle
feed, and that they\'re equal,

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and that, you know, you
should try breastfeeding

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because a couple studies show
that it\'s good for the baby,

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but if not, you can always formula feed,

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and, you know, take care of yourself

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and the most important,
happy mother, happy baby.

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You know, all of these notions

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are really a testament more
to the brilliant marketing

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in the formula companies,
than anything else,

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because they\'re not equal choices.

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- Those moments right after
birth are so special, touching-

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- [Katja] Because it\'s
illegal to advertise formula

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as equal to breast milk,

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formula companies have found other ways

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of promoting their product.

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This video is produced
by the makers of Similac.

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- [Woman] Sometimes you
wonder if he\'s getting enough?

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- Yeah.

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- [Woman] You never know,
you can\'t measure it.

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- I mean, the notion that you
could set out to breastfeed

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and it might not possibly be enough,

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is again, a direct result, I
mean, I\'m dead serious here.

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This is a direct result
of the formula companies

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telling women that they
didn\'t have enough milk,

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and getting the doctors to say

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\"You don\'t have enough milk,
you gotta get formula.\"

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And you know, it\'s still
hovering in the air today.

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If you look at the form
of the company literature,

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mother\'s milk is best,
but when it\'s not enough.

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- [Marcia] Do you come from
a breastfeeding family?

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- [Woman] No, my mother
didn\'t breastfeed me.

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And my mother said to me,

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\"How long are you going to do this?\"

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I think my mother was almost

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like an obstacle that I really had to,

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or hurdle, I should say,

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that I had to jump over
because if your mother

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is not your support system.

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- [Marcia] I mean, this is what I\'ve heard

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from some African-American
women that their mothers

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and mother-in-laws are very
negative about breastfeeding.

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(speaking foreign language)

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(slow music)

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- [Katja] To get a better perspective,

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I went to visit my old friend, Valerie.

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She has four kids.

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- I breastfed all my children,
not because I wanted to,

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because of economical reasons.

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Back in the day, it was more
affordable to get free milk

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than buy milk from the store.

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There was no WIC.

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There was no welfare, like that.

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And there was nobody there
to give you free cans

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of milk on the corner.

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You fed your babies the way you had to.

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- Now Tyquan, her oldest son,

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surprised her with a
granddaughter, Ariana.

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- I don\'t call myself Grandma.

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I call myself Glam-ma.

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Meaning glamorous grandma.

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- [ Katja] When Ariana was born,

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Valerie wanted her to be breastfed,

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but Ariana\'s mother,
Ashley, was not so sure.

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Her mother does not
believe in breastfeeding.

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- I was like, \"Mom,
did you breastfeed us?\"

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She said, \"No.\"

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I was like, \"So we all got formula?\"

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She said, \"Yep, you got formula,

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you got sugar water, all that.\"

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She\'s like, \"Y\'all guys came out fine.\"

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- Formula is not cheap.

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$24.99.

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Imma holler.

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(women laughing)

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- The first plan is, the body.

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The body will never do you wrong, okay?

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The second plan is the milk, in a can,

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which I don\'t like, because
I don\'t know what\'s in it.

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- It\'s nonfat milk, lactose,
oil, palm something.

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Palm oil, soy, coconut,
and high sunflower oils,

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whey, protein, concentrated
in less than 1% (indistinct),

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peanut oil, a very big word.

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- And when you\'re from the
hood, you don\'t breastfeed.

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You don\'t have time to breastfeed.

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You don\'t see any mother sitting
on the bench breastfeeding.

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You don\'t see people sitting
in their living rooms,

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whipping their breasts out,
let\'s feed the baby, no.

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It\'s Similac or Enfamil.

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- [Katja] Ashley would
end up really struggling

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with the question of
whether to breastfeed Ariana

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or feed her formula.

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- I never, ever seen a Black
lady breast feed, ever.

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I always see a lot of
Caucasian women breastfeed,

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and that\'s it.

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- White women embraced the breastfeeding

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and Black women did not
embrace breastfeeding,

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like in the 70\'s,

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and still have not, as a
community, embraced breastfeeding.

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- We really don\'t breastfeed like that.

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I mean, if we do, we don\'t talk about it.

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Like Caucasian women, they
sit around their little cafes,

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and they breastfeed,

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look at my titties, look at mine.

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- It\'s really available, it\'s great, so-

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- I think slavery has a lot
to do with it, it really does.

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Instead of us breastfeeding our babies,

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we had to breastfeed the
slave master children.

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- There is a whole sub context there.

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This negative cultural aspect.

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- You know, I\'m not gonna
pin slavery on Black women

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not breastfeeding though, because just,

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I think it goes from culture to culture.

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You know, that, you know,

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they just had to feed other kids first.

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Even now, I met a nanny the other day,

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and she tells me from time to time,

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she breastfeeds this baby.

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And the mother\'s fine with it.

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(people chattering)

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- I think part of it is education.

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I think, you know, as, I mean I know,

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as education levels rise,
so do breastfeeding rates.

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- I just think that there\'s
probably a higher percentage

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of white people who get to eat well,

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and I guess it starts when you\'re a baby.

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- It depends on what\'s available to you.

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And when it\'s that mom,
who could be a single mom,

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or who\'s living at home with her parents,

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and maybe working, or not working,

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had a job, lost a job, or
looking for a job, it\'s tough.

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So I think I\'ve discovered
that it\'s a class thing.

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- It\'s definitely economic

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cause now breastfeeding is just not

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wash your breasts and feed your baby.

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It is, do you have your pump?

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Do you have the $70 bra?

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Do you have a nanny that\'s
willing to sit there

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and help you pump your thing

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with the $150 pump that
extends to the kitchen sink?

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(upbeat music)

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- The heavy duty ones,

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and some people are fine with an electric,

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and some people even get
the job done with a manual.

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So, with any pumping, what you wanna do,

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is you want to plant this in
the center, right in there.

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Would you like to try it?

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And by the way, you can pump on one side,

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but dammit, you\'re a New Yorker.

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Are you gonna do two at the same time?

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Your milk comes out,
both sides tap into it.

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(breast pump pumping)

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- Pumps have gotten so good
that it\'s causing a change

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because now women can, just
in the last five, six years,

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women can exclusively
pump and bottle feed.

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For a long time I think the
intimacy of breastfeeding

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was very uncomfortable for some women.

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And now, it\'s almost like,

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and I say this with tongue in cheek,

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the best of both worlds,

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because they can pump and bottle feed

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and give them all the things
that they wanna do, but-

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- Still have control.

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- And still have control,
and not be so attached.

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- I had my babies right
before the double breast pump.

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(man laughing)

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That you didn\'t have to hold on, came out.

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But, most people will be driving home,

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then pumping in the car.

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And I have mixed feelings about that.

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I mean, I think it\'s great

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that we have that ability do that.

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But, I mean, it makes me sad that

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that becomes a substitute

14:57.011 --> 14:57.844
- Yeah.

14:57.844 --> 14:59.690
- For creating possibilities for a woman

14:59.690 --> 15:03.060
to actually breastfeed and
not just pump breast milk.

15:03.060 --> 15:06.310
- Well, but my idea is
that they can breastfeed

15:06.310 --> 15:08.470
when they\'re at home, but
if they have to go to work-

15:08.470 --> 15:09.303
- Right.

15:09.303 --> 15:10.136
- They can pump.

15:10.136 --> 15:12.400
(slow music)

15:15.800 --> 15:18.450
- [Katja] Going back to work
means less bonding time.

15:19.830 --> 15:21.410
But pumps allow working moms

15:21.410 --> 15:23.400
to provide their breast milk\'s nutrition,

15:23.400 --> 15:25.393
and keep their milk supply flowing.

15:26.290 --> 15:28.450
When Laura returns to
her architecture firm,

15:28.450 --> 15:30.803
she takes a pump for just those reasons.

15:34.830 --> 15:36.850
- And my boss is very, very nice about it.

15:36.850 --> 15:37.800
She\'s a working mom.

15:37.800 --> 15:40.461
And part of the reason she
asked me to be on this project

15:40.461 --> 15:42.760
with her is there aren\'t
a lot of working mothers

15:42.760 --> 15:43.593
in this office.

15:43.593 --> 15:46.513
And she was like, just
really generous about it.

15:46.513 --> 15:49.179
She was like, \"Hey, you know,
I\'d like you to be on my team,

15:49.179 --> 15:52.300
because, just be the mothers together.\"

15:52.300 --> 15:54.510
So, I\'m very grateful for that.

15:54.510 --> 15:56.050
And so she\'s cool,

15:56.050 --> 15:58.107
and my other colleagues
on this project know,

15:58.107 --> 16:00.240
you know, oh, Laura\'s disappeared,

16:00.240 --> 16:01.845
probably she\'s in the 20th floor.

16:01.845 --> 16:04.762
(fast piano music)

16:12.271 --> 16:14.030
- Yeah, I get five ounces in the morning,

16:14.030 --> 16:16.607
two ounces in the noon time pump,

16:16.607 --> 16:19.613
and two ounces each, so four and four.

16:19.613 --> 16:23.120
So eight, all together, on a good day.

16:23.120 --> 16:26.050
- We\'ve definitely got a version
of the traditional set up

16:26.050 --> 16:30.070
because Laura is really
invested in her career,

16:30.070 --> 16:32.749
and her job, and I, maybe not so much.

16:32.749 --> 16:35.416
(Mike laughing)

16:36.770 --> 16:38.302
- [Katja] Mike quit his job to stay home,

16:38.302 --> 16:41.163
and they can afford it, for awhile.

16:42.240 --> 16:44.020
In Europe, neither parent has to make

16:44.020 --> 16:45.830
that kind of sacrifice.

16:45.830 --> 16:48.815
Fathers have the same right
to paid leave as mothers.

16:48.815 --> 16:51.232
(slow music)

17:03.441 --> 17:06.358
- I think this might be it for now.

17:22.850 --> 17:24.840
- [Katja] Laura goes through this routine

17:24.840 --> 17:27.040
at least three times every day,

17:27.040 --> 17:30.143
managing her work while staying
on top of her milk supply.

17:32.680 --> 17:35.450
She even messengered her
milk home to Mike once,

17:35.450 --> 17:36.633
in an emergency.

17:37.790 --> 17:39.709
- Right here, next to the coffee milk.

17:39.709 --> 17:41.573
Discreetly tucked behind.

17:44.440 --> 17:47.210
- What the American Academy
of Pediatrics recommends,

17:47.210 --> 17:49.857
ideally, that children get
breast milk for a year.

17:49.857 --> 17:51.460
I think that\'s great,

17:51.460 --> 17:53.310
but I don\'t know what
world they\'re living in.

17:53.310 --> 17:56.470
I don\'t know what country they
think they\'re speaking for.

17:56.470 --> 17:58.930
Because I really don\'t
know a lot of people

17:58.930 --> 18:02.053
that have that luxury of
taking a whole year off.

18:06.710 --> 18:09.720
- Yeah, we\'ve had a number
of women that work in jobs

18:09.720 --> 18:12.524
where they\'re not given
breaks in order to pump.

18:12.524 --> 18:13.357
- Right.

18:13.357 --> 18:15.440
- They\'re not, I\'m not even
talking about having an office.

18:15.440 --> 18:18.000
I mean, just having a break to pump.

18:18.000 --> 18:20.670
- Some days are harder,
but I just make the time,

18:20.670 --> 18:23.680
I close my door and if someone comes in

18:23.680 --> 18:25.880
they\'re gonna watch me
pumping (indistinct).

18:27.565 --> 18:30.732
(gentle guitar music)

18:34.800 --> 18:38.303
- He was sleeping so nice, and he got hot.

18:40.710 --> 18:42.310
Look at him.

18:42.310 --> 18:43.680
- [Woman] How old is he?

18:43.680 --> 18:44.513
- Six weeks.

18:44.513 --> 18:45.346
- [Katja] When Jack is born,

18:45.346 --> 18:48.070
Felina has created the perfect situation.

18:48.070 --> 18:50.210
Not only is he with her all the time,

18:50.210 --> 18:53.669
he also serves as the
perfect demonstration device.

18:53.669 --> 18:55.616
- And, I can multitask,

18:55.616 --> 18:58.193
although I don\'t recommend
cooking with this on.

19:12.620 --> 19:14.124
- [Katja] Amy Jenkins is a video artist.

19:14.124 --> 19:15.900
This piece was commissioned

19:15.900 --> 19:19.320
by Ferragamo Fashion Gallery in New York.

19:19.320 --> 19:22.053
Her daughter, Audrey, is
wearing Ferragamo shoes.

19:24.880 --> 19:26.330
Two hours before the opening,

19:26.330 --> 19:29.025
the piece was pulled from the exhibition.

19:29.025 --> 19:30.560
- I was in shock,

19:30.560 --> 19:33.140
because I never expected

19:33.140 --> 19:37.190
that the piece would be
considered \"distasteful,\"

19:37.190 --> 19:39.450
which was the word they used.

19:39.450 --> 19:41.600
It had so many levels for me,

19:41.600 --> 19:45.530
that not only as a public artwork,

19:45.530 --> 19:47.644
but as a document.

19:47.644 --> 19:52.350
So, it was a big wake up call.

19:52.350 --> 19:54.326
- In the fashion world,

19:54.326 --> 19:58.151
the breast is a completely
different thing.

19:58.151 --> 20:01.670
And, suddenly, I was showing the breast

20:01.670 --> 20:03.700
as a utilitarian object,

20:03.700 --> 20:08.700
not as a thing for men to lust
after, and as, not useful.

20:11.764 --> 20:14.347
(upbeat music)

20:24.950 --> 20:29.300
Our society would like to keep
the breasts as a sexual item.

20:29.300 --> 20:32.780
Hands-off, don\'t make this matronly.

20:32.780 --> 20:35.487
Don\'t make it have stuff come out of it.

20:35.487 --> 20:39.359
Don\'t make it scientific
with mammary glands and,

20:39.359 --> 20:44.270
just make it beautiful in
a, you know, small bra,

20:44.270 --> 20:47.793
and keep it sexual, and
hanging out as much possible.

20:49.042 --> 20:51.625
(upbeat music)

20:54.720 --> 20:57.792
Ruth and Felina come to this
lingerie show every year

20:57.792 --> 21:00.193
to try to make breastfeeding
more attractive.

21:02.050 --> 21:05.315
- Do women really want, after
nine months being so huge-

21:05.315 --> 21:06.148
- Right.

21:06.148 --> 21:07.900
- They really want to look sexy.

21:07.900 --> 21:08.785
- Yeah.

21:08.785 --> 21:09.922
Absolutely.

21:09.922 --> 21:11.672
- And so we need to give them that, too.

21:11.672 --> 21:12.505
- Okay.

21:12.505 --> 21:13.640
- You know, some of them
say, \"I don\'t want it to be-\"

21:13.640 --> 21:15.700
- [Katja] But even with
more nursing lingerie

21:15.700 --> 21:17.570
on the market than ever before,

21:17.570 --> 21:19.353
most American women do
not feel comfortable

21:19.353 --> 21:22.860
putting their nursing breasts on display.

21:22.860 --> 21:25.100
- And I think in the U.S.,
it\'s very interesting,

21:25.100 --> 21:26.930
because on the one hand, you know,

21:26.930 --> 21:29.322
the breast is this huge
cultural sexual symbol.

21:29.322 --> 21:34.140
And yet there\'s this overlay
of, you know, cover up,

21:34.140 --> 21:37.070
don\'t show, that puritan kind of sense.

21:37.070 --> 21:39.760
- Something that I also
hear a lot, is like,

21:39.760 --> 21:40.593
they don\'t wanna breastfeed

21:40.593 --> 21:43.994
because they don\'t want
the breast to fall down.

21:43.994 --> 21:45.920
- That\'s a breast.

21:45.920 --> 21:47.540
- It\'s such an uncommon sight.

21:47.540 --> 21:49.525
I mean, it\'s more common now
than it was 10 years ago,

21:49.525 --> 21:51.320
but it\'s still an uncommon sight.

21:51.320 --> 21:52.210
- Still uncommon.

21:52.210 --> 21:56.269
- That it\'s just
considered, almost deviant.

21:56.269 --> 21:58.231
I mean, that\'s why we have to have a law.

21:58.231 --> 22:01.573
Saying that you have the
right to do it in public.

22:05.717 --> 22:06.660
- [Katja] How do you feel about women

22:06.660 --> 22:08.640
that breastfeed in public?

22:08.640 --> 22:10.870
- I mean I breastfed in public also,

22:10.870 --> 22:11.703
but I have my breast covered.

22:11.703 --> 22:12.536
- Oh yeah.

22:12.536 --> 22:13.369
- I wasn\'t just out there.

22:13.369 --> 22:14.202
- No.

22:14.202 --> 22:15.035
- They do it discreetly?

22:15.035 --> 22:15.906
- I rarely see it, rarely.

22:15.906 --> 22:19.590
- People should use some
sense of taste and decency.

22:19.590 --> 22:21.110
- If it shuts the baby up, do it.

22:21.110 --> 22:22.570
- Needs to be a little big private.

22:22.570 --> 22:24.866
- Decency should rule, and, you know-

22:24.866 --> 22:25.850
- Modesty.

22:25.850 --> 22:28.597
- Whipping yourself out there
is rude, no matter what.

22:28.597 --> 22:30.504
- Fuck that, just get it, whip it out

22:30.504 --> 22:33.090
at the desk over, there at the table.

22:33.090 --> 22:34.550
Just do what you need to do.

22:34.550 --> 22:36.320
Why are you hiding it?

22:36.320 --> 22:39.281
- I wanted Madonna to breastfeed
in public, in front of,

22:39.281 --> 22:41.064
I mean, it was such a chance.

22:41.064 --> 22:42.313
We need somebody like that.

22:42.313 --> 22:44.840
- Cultural change happens with
those kinds of words, right?

22:44.840 --> 22:45.673
- Yeah.

22:45.673 --> 22:46.506
Bloomberg, and Madonna.

22:46.506 --> 22:48.030
- [Marcia] The real action has to be

22:48.030 --> 22:49.960
wherever women deliver their babies.

22:49.960 --> 22:51.480
That\'s where the action has to be.

22:51.480 --> 22:52.313
More than likely,

22:52.313 --> 22:53.146
women are gonna be
delivering in a hospital.

22:53.146 --> 22:55.525
That\'s where most women
in this country deliver.

22:55.525 --> 22:58.108
(simple music)

23:07.430 --> 23:09.490
- [Katja] In the 50\'s, birth in hospitals

23:09.490 --> 23:12.070
with male doctors, had become the norm.

23:12.070 --> 23:15.363
Having a baby had become
a medical problem.

23:19.720 --> 23:20.848
- I had a c-section,

23:20.848 --> 23:24.156
and they took the baby away, immediately.

23:24.156 --> 23:26.432
For no medical reason, he wasn\'t ill.

23:26.432 --> 23:27.610
- Yeah.

23:27.610 --> 23:29.220
- Because he needed to
get bathed and weighed.

23:29.220 --> 23:30.750
And I was in the recovery room

23:30.750 --> 23:32.110
because I was having problems,

23:32.110 --> 23:34.630
but I was well enough that
I wanted to breastfeed.

23:34.630 --> 23:35.803
And I kept asking for my child,

23:35.803 --> 23:38.050
and I didn\'t want him bottlefed,

23:38.050 --> 23:42.110
but it took five hours to get
me out of the recovery room.

23:42.110 --> 23:44.769
And I was not allowed to
breastfeed in the recovery room.

23:44.769 --> 23:46.530
They would not bring the baby to me.

23:46.530 --> 23:47.363
- Yeah.

23:47.363 --> 23:48.930
My daughter had her baby here.

23:48.930 --> 23:50.252
It was nothing but frustration.

23:50.252 --> 23:52.890
To keep the bottles out
of your baby\'s mouth,

23:52.890 --> 23:53.810
you had to be fighting,

23:53.810 --> 23:55.360
you had to stay awake all night,

23:55.360 --> 23:56.340
just to prevent somebody

23:56.340 --> 23:57.930
from putting a bottle
in your baby\'s mouth.

23:57.930 --> 23:59.882
- You did, you did.

23:59.882 --> 24:02.050
(peaceful music)

24:02.050 --> 24:03.194
- [Katja] To support breastfeeding,

24:03.194 --> 24:06.640
The Worldwide Baby Friendly
Hospital Initiative

24:06.640 --> 24:08.433
was launched in 1991.

24:11.540 --> 24:13.205
This hospital has been
certified baby friendly

24:13.205 --> 24:15.633
for more than 10 years.

24:16.715 --> 24:21.715
- Oh, my baby, oh.

24:24.723 --> 24:27.556
(inspiring music)

24:35.108 --> 24:37.525
(baby cries)

24:42.860 --> 24:46.527
(speaking foreign language)

25:02.137 --> 25:04.970
(inspiring music)

25:06.317 --> 25:09.984
(speaking foreign language)

25:13.020 --> 25:14.620
- [Katja] This baby starts breastfeeding

25:14.620 --> 25:16.373
10 minutes after he\'s born.

25:17.480 --> 25:19.470
He will not receive any formula

25:19.470 --> 25:22.093
unless it\'s absolutely
medically necessary.

25:23.500 --> 25:25.833
And he will not be
separated from his mother.

25:30.510 --> 25:32.322
- It would be a feather in the cap

25:32.322 --> 25:34.860
of any New York hospital that had the guts

25:34.860 --> 25:37.039
and the determination to make themselves

25:37.039 --> 25:39.700
the first baby friendly
hospital in New York City.

25:39.700 --> 25:41.099
So far we have failed.

25:41.099 --> 25:42.720
And the reason is,

25:42.720 --> 25:45.120
that the formula companies
supply free formula

25:45.120 --> 25:47.960
for every baby that is
born in this hospital.

25:47.960 --> 25:49.720
- [Katja] When Ashley gave
birth in the hospital,

25:49.720 --> 25:51.800
there was plenty of formula available,

25:51.800 --> 25:54.593
but nobody to show her
how to breastfeed Ariana.

25:55.800 --> 25:57.300
- So they really didn\'t help me out.

25:57.300 --> 25:59.390
Like nobody reached out
help me out to latch on.

25:59.390 --> 26:01.390
They gave me pamphlets sayin,

26:01.390 --> 26:03.260
when you go to the hospital,
they give you like,

26:03.260 --> 26:05.651
a TV channel with, you
wanna how to breastfeed?

26:05.651 --> 26:06.918
But it\'s like,

26:06.918 --> 26:10.737
you really can\'t be like, with me,

26:10.737 --> 26:13.580
I learn by hands-on, not
just by seeing things.

26:13.580 --> 26:15.520
Like I got to actually
do it to learn something.

26:15.520 --> 26:17.400
So, it was like, it was
hard for me to like,

26:17.400 --> 26:19.900
look at the TV and see
how they breastfeed,

26:19.900 --> 26:21.330
cause to them it\'s so easy.

26:21.330 --> 26:22.643
But for me, it was hard.

26:26.020 --> 26:27.670
- [Katja] Ashley tried
to learn from the video

26:27.670 --> 26:29.940
but soon gave up and
fed Ariana the formula

26:29.940 --> 26:31.230
the hospital had provided.

26:31.230 --> 26:32.470
- [Video] Feel and interact and interact

26:32.470 --> 26:33.650
with the world around you.

26:33.650 --> 26:34.500
- Your pediatrician visits
you in the hospital,

26:34.500 --> 26:36.836
and then two weeks later you
go and see your pediatrician.

26:36.836 --> 26:41.500
By that two week mark,
it\'s already too late.

26:41.500 --> 26:42.333
It\'s already too late.

26:42.333 --> 26:44.750
- I think that our whole culture
is so focused on the birth.

26:44.750 --> 26:45.670
You know, where are you delivering,

26:45.670 --> 26:47.480
and having an epidural,
are you this, are you that.

26:47.480 --> 26:50.400
And, you know, getting
things, getting the crib,

26:50.400 --> 26:51.650
getting the this, and the that,

26:51.650 --> 26:54.010
and then everyone forgets
you have to feed the baby,

26:54.010 --> 26:56.210
which quite frankly, in
the baby\'s point of view

26:56.210 --> 26:58.573
is the only thing that\'s going on.

26:59.910 --> 27:02.045
- [Katja] So with no, or very
little help in hospitals,

27:02.045 --> 27:05.040
a lot of women turn to
private lactation consultants,

27:05.040 --> 27:07.540
like Heather and Beverley.

27:07.540 --> 27:09.681
- To think, well, why am I having trouble,

27:09.681 --> 27:11.255
this is supposed to be natural,

27:11.255 --> 27:13.442
is having unrealistic expectations

27:13.442 --> 27:15.602
of the process and of yourself.

27:15.602 --> 27:18.185
(upbeat music)

27:19.450 --> 27:21.097
- [Katja] The best thing
about a lactation consultant,

27:21.097 --> 27:23.380
she makes house calls.

27:23.380 --> 27:26.470
But in the U.S., one visit is $200.

27:26.470 --> 27:28.363
- Yeah, you\'re three and a half months.

27:28.363 --> 27:31.083
Your fourth trimester\'s over.

27:33.213 --> 27:34.370
It\'s a hard cruel world now.

27:34.370 --> 27:35.495
- It is.

27:35.495 --> 27:37.920
(woman laughs)

27:37.920 --> 27:39.527
Okay, you.

27:39.527 --> 27:41.240
- How long does he typically stay on,

27:41.240 --> 27:43.982
before he started saying,
I need to be tough?

27:43.982 --> 27:48.982
- It varies, sometimes he\'ll
go for 15 minutes, and-

27:49.726 --> 27:50.760
- On both breasts?

27:50.760 --> 27:54.353
- Yeah, but I think his second
just gets weaker and weaker.

27:55.720 --> 27:56.870
- Yes, I mean, there\'s definitely

27:56.870 --> 27:58.580
sort of the public
perception of what we do,

27:58.580 --> 28:01.870
which is, you know, the kind
of nursing Nazi, you know.

28:01.870 --> 28:03.130
- Breastfeeding police.

28:03.130 --> 28:04.117
- Breastfeeding police.

28:04.117 --> 28:05.990
Do me a favor, let\'s remove the Boppy.

28:05.990 --> 28:06.823
I just want to see,

28:06.823 --> 28:08.880
I\'m wondering if some
of this is positional.

28:08.880 --> 28:11.950
If he is, I just want to rule it out.

28:11.950 --> 28:14.030
- Definitely, there are hospitals

28:14.030 --> 28:16.857
that offer continuing
education for breastfeeding

28:16.857 --> 28:18.670
and there are breastfeeding
support groups,

28:18.670 --> 28:21.910
but anyone who\'s had a baby knows,

28:21.910 --> 28:25.160
getting out of the house
to one of those classes

28:25.160 --> 28:26.890
in the early days when you have a newborn

28:26.890 --> 28:28.460
and you\'re trying to figure it all out,

28:28.460 --> 28:31.840
is way too much to ask of a new mother.

28:31.840 --> 28:33.470
- And this is a way to supplement the baby

28:33.470 --> 28:34.340
right at the breast.

28:34.340 --> 28:35.580
What\'s been happening with Kenneth

28:35.580 --> 28:38.200
is he gets on and he
takes part of the feeding,

28:38.200 --> 28:39.727
and then he wants the
rest of it in a bottle.

28:39.727 --> 28:41.010
- [Woman] Okay.

28:41.010 --> 28:43.070
- The tube is going to
extend beyond your nipple.

28:43.070 --> 28:44.179
- Just slightly past.

28:44.179 --> 28:45.993
- Slightly beyond, because
your breast is elastic

28:45.993 --> 28:47.726
and your nipple actually will surpass it.

28:47.726 --> 28:48.559
- Right, right.

28:48.559 --> 28:49.392
- It will just lie on his tongue.

28:49.392 --> 28:50.830
He barely even notices it\'s there.

28:50.830 --> 28:51.663
- Okay.

28:51.663 --> 28:52.620
- He\'s probably wondering why the breast

28:52.620 --> 28:54.477
suddenly started working
so brilliantly for him.

28:54.477 --> 28:55.310
(woman laughs)

28:55.310 --> 28:58.248
(baby cries)

28:58.248 --> 28:59.381
- It\'s all right.

28:59.381 --> 29:00.631
It\'s all right.

29:02.720 --> 29:04.400
Nearly done.

29:04.400 --> 29:05.940
- You know what we\'ll do,
take him off, let\'s burp him.

29:05.940 --> 29:07.050
We\'ll see what he\'s taken,

29:07.050 --> 29:08.420
because I only put two ounces in here.

29:08.420 --> 29:09.253
- Okay.

29:09.253 --> 29:11.127
- And I did that purposely
because I want to see.

29:12.780 --> 29:15.403
I know, I just cut you
off now you\'re kvetching.

29:16.500 --> 29:17.960
Come here, cutie.

29:17.960 --> 29:18.840
- All right.

29:18.840 --> 29:20.730
- Very good, you have a
tear rolling out of your eye

29:20.730 --> 29:22.480
and milk rolling out of your mouth.

29:25.223 --> 29:26.630
(baby cries)

29:26.630 --> 29:27.463
I know.

29:30.400 --> 29:31.610
- Are you proud of yourself?

29:31.610 --> 29:32.443
- You did great.

29:32.443 --> 29:34.530
- Your first feeding
with no bottle in sight.

29:34.530 --> 29:35.880
- Yeah.

29:35.880 --> 29:37.600
- This is not a lifestyle thing,

29:37.600 --> 29:39.477
this is a nutrition for a lifetime.

29:39.477 --> 29:41.963
Our health care costs are enormous,

29:41.963 --> 29:46.963
and the amount of money
that is spent on diabetes

29:47.330 --> 29:51.723
and cardiovascular care, and
obesity are just tremendous.

29:56.520 --> 29:57.810
- [Katja] With these kinds of numbers,

29:57.810 --> 29:59.760
the government takes notice,

29:59.760 --> 30:03.023
and a multi-million dollar
advertising campaign is launched.

30:16.440 --> 30:18.590
- [Video] Babies were
born to be breastfed.

30:19.950 --> 30:22.390
- I had seen those ads, if
those ads have been running

30:22.390 --> 30:26.682
when I was in the midst of
my trials with breastfeeding,

30:26.682 --> 30:29.763
it would have sent me over the edge.

30:30.720 --> 30:31.950
- [Katja] Laurie fully intended

30:31.950 --> 30:33.320
to breastfeed her first baby.

30:33.320 --> 30:34.747
But after spending a thousand dollars

30:34.747 --> 30:36.182
on lactation consultants,

30:36.182 --> 30:39.053
Laurie ended up pumping for seven months.

30:40.640 --> 30:43.743
She chronicled her
frustration for salon.com.

30:45.170 --> 30:46.570
- I was guilty enough,

30:46.570 --> 30:49.050
I was upset enough that
it wasn\'t working for me,

30:49.050 --> 30:50.800
but to have to see something like that,

30:50.800 --> 30:54.774
sponsored by my government,
that doesn\'t give me, you know,

30:54.774 --> 30:58.020
doesn\'t provide women with
lactation consultants,

30:58.020 --> 31:01.770
doesn\'t provide women with
extended maternity leave.

31:01.770 --> 31:04.070
It seemed to me to be the biggest irony.

31:04.070 --> 31:05.594
- Women are being told more and more,

31:05.594 --> 31:07.630
you should breastfeed,
you should breastfeed,

31:07.630 --> 31:08.580
you should breastfeed.

31:08.580 --> 31:11.503
And then not given the
support to be able to do it.

31:11.503 --> 31:16.503
- We have a parenting
culture that is so obsessive

31:16.990 --> 31:19.900
about getting our
children on the right path

31:19.900 --> 31:23.458
as soon as possible, at whatever cost.

31:23.458 --> 31:26.430
And, breastfeeding feeds into that.

31:26.430 --> 31:28.200
The two things have sort of come together

31:28.200 --> 31:33.200
in a way that is extremely,
I think, harmful to women.

31:33.760 --> 31:37.040
Women want to do well by their
children, across the board.

31:37.040 --> 31:37.873
They do.

31:48.470 --> 31:50.160
- [Katja] When I came back
to The Upper Breast Side,

31:50.160 --> 31:52.783
two years later, things had changed.

31:54.090 --> 31:56.760
- I don\'t think that anybody
could ever understand

31:56.760 --> 32:00.860
how painful that was to just wean him.

32:00.860 --> 32:04.240
And I understand every reason
why I couldn\'t continue,

32:04.240 --> 32:05.690
because I needed the surgery.

32:08.640 --> 32:09.680
- [Katja] After Jack was born,

32:09.680 --> 32:12.563
Felina was diagnosed with
stage three breast cancer.

32:14.640 --> 32:16.140
Her left breast was removed

32:16.140 --> 32:18.154
and her cancer is now in remission,

32:18.154 --> 32:20.270
but she has come to
understand the struggle

32:20.270 --> 32:23.813
of women who cannot breastfeed,
from a new perspective.

32:28.090 --> 32:29.970
- We are putting so much onus,

32:29.970 --> 32:32.183
and therefore potentially so much blame,

32:32.183 --> 32:33.720
on individual women.

32:33.720 --> 32:36.271
And I think then we are
in danger of saying,

32:36.271 --> 32:39.220
oh, you know, good women breastfeed,

32:39.220 --> 32:40.199
bad women don\'t.

32:40.199 --> 32:41.032
- Yeah.

32:41.032 --> 32:41.930
- And it becomes such
an individual discussion

32:41.930 --> 32:42.763
versus a-

32:42.763 --> 32:43.596
- Yeah.

32:43.596 --> 32:46.303
- Contextual, social, you
know, support discussion.

32:46.303 --> 32:47.136
- Yeah, yeah.

32:47.136 --> 32:47.969
- I just wish that, you know,

32:47.969 --> 32:50.507
we can have a day where you
talk to your doctor and you say,

32:50.507 --> 32:51.630
\"You know what, I want to
be a breastfeeding mom.\"

32:51.630 --> 32:54.438
And the doc says, \"Okay,
let me write you a script.\"

32:54.438 --> 32:56.240
You know, here\'s your, you know,

32:56.240 --> 32:59.043
take your insurance card
and you go get a pump.

32:59.043 --> 33:00.810
Well it probably covers Viagra,

33:00.810 --> 33:02.379
but it won\'t cover a breast pump.

33:02.379 --> 33:05.129
(women laughing)

33:09.700 --> 33:11.390
- I\'m sure that there\'s some comedy there

33:11.390 --> 33:14.220
that I\'m going to be coming
up with in the near future

33:14.220 --> 33:16.900
about the fact that the owner of

33:16.900 --> 33:18.471
New York City\'s only
breastfeeding boutique

33:18.471 --> 33:21.913
is trying to sell her
bras with just one breast.

33:24.160 --> 33:26.310
- To life, and much happiness.

33:26.310 --> 33:28.340
- [Katja] To accommodate
a growing clientele,

33:28.340 --> 33:29.750
The Upper Breast Side has moved

33:29.750 --> 33:31.573
to a bigger space in Manhattan.

33:36.508 --> 33:39.402
(Elmo toy singing)

33:39.402 --> 33:41.389
- Oh he\'s dirty.

33:41.389 --> 33:43.522
(Elmo toy singing)

33:43.522 --> 33:45.200
Sorry.

33:45.200 --> 33:46.840
- [Katja] After they came
home from the hospital,

33:46.840 --> 33:49.640
Ashley continued feeding Ariana formula.

33:49.640 --> 33:52.282
- I\'ll go get you one
tomorrow, you like that?

33:52.282 --> 33:53.283
Look at it.

33:53.283 --> 33:55.366
You like that, don\'t you?

33:58.690 --> 34:01.610
- [Katja] Three weeks
later, she changed her mind.

34:01.610 --> 34:02.998
It should have been too late,

34:02.998 --> 34:06.620
but without a pump and without
a lactation consultant,

34:06.620 --> 34:07.953
Ashley was persistent.

34:10.150 --> 34:12.300
She put Ariana to her breast every day

34:12.300 --> 34:13.923
until her milk came in again.

34:17.060 --> 34:19.253
She has been breastfeeding her ever since.

34:26.110 --> 34:28.753
Tomorrow, Ariana will be six months old.

34:30.443 --> 34:33.276
(uplifting music)

34:44.800 --> 34:45.865
- This was a good one.

34:45.865 --> 34:46.698
- [Felina] What are you here for today?

34:46.698 --> 34:48.580
- He\'s burping like an old fellow.

34:48.580 --> 34:50.417
- I think I can even breastfeed.

34:50.417 --> 34:52.200
- And maybe if men could breastfeed,

34:52.200 --> 34:56.481
we\'d see breastfeeding
in our popular culture.

34:56.481 --> 34:58.820
- Boom, boom, boom, boom, boom.

34:58.820 --> 34:59.965
- A hairy cow udder?

34:59.965 --> 35:02.310
(women laughing)

35:02.310 --> 35:03.420
- I\'ve always had big breasts,

35:03.420 --> 35:05.540
I breastfed both beautiful babies,

35:05.540 --> 35:08.067
and I\'ve still got big
breasts, so, I\'m good.

35:09.179 --> 35:11.929
(relaxing music)