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Addiction Incorporated

ADDICTION INCORPORATED tells the true story of how former Philip Morris scientist Victor DeNoble's unexpected discovery of an addiction ingredient in tobacco led to more addictive cigarettes, and how his Congressional testimony forever changed how tobacco is sold and marketed.

The public revelation of long-held tobacco industry secrets leads journalists, politicians, attorneys and whistleblowers into an unexpected alliance that achieves the first-ever federal regulation of the tobacco industry.

Victor's unwavering determination to 'do some good' leads to a career as an educator that informs kids about the world's only industry where success is measured by a corporation's ability to addict.