Distributor:  Bullfrog Films
Length:  87 minutes
Date:  2017
Genre:  Expository
Language:  English
Color/BW:  Color
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Evolution of Organic

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The story of organic agriculture, told by those in California who built the movement.

Evolution of Organic

EVOLUTION OF ORGANIC brings us the story of organic agriculture, told by those who built the movement. A motley crew of back-to-the-landers, spiritual seekers and farmers' sons and daughters rejected modern chemical farming and set out to invent organic alternatives. The movement grew from a small band of rebels to a cultural transformation in the way we grow and eat food. By now organic has mainstreamed, become both an industry oriented toward bringing organic to all people, and a movement that has realized a vision of sustainable agriculture.

This is not just a history, but looks forward to exciting and important futures: the next generation who are broadening organic; what lies 'beyond organic'; and carbon farming and sequestration as a solution to climate change -- maybe the best news on the planet.

'Superb documentary...We learn that organic is far more than a set of agricultural methods: it is a critical lens on the major social and environmental developments of the late twentieth century: from climate change to economic restructuring to urbanization. This film is an excellent resource for instructors in both the natural and social sciences looking to shed light on the interface between the social and natural worlds - and a hopeful case of a community of people dedicated to a more sustainable future.' Liz Carlisle, School of Earth, Energy and Environmental Sciences, Stanford University, Author, Lentil Underground: Renegade Farmers and the Future of Food in America

'Evolution of Organic hits all the right marks as a great follow up to A Fierce Green Fire! The film is a great resource to spark discussions on the history, identity, corporate explosion, tension over regulations, issues of labor and justice, and economics of the movement and the industry. Most importantly, Evolution of Organic highlights hopeful possibilities with a look to the future.' Paul Stock, Assistant Professor, Sociology and the Environmental Studies, University of Kansas

'The history of the organic movement is as important to the integrity of organic foods as the history of the United States is to the integrity of our democracy. The Evolution of Organic will be enlightening for many organic activists and consumers, but it should be required viewing for all organic rule-makers, certifiers, distributors, and producers of organic foods.' John Ikerd, Professor Emeritus of Agricultural Economics, University of Missouri, Author, Small Farms are Real Farms, and Crisis and Opportunity: Sustainability in American Agriculture

'Through careful, thought-provoking interviews, Evolution of Organic provides fascinating insight into the experiences and motivations of some of the pioneers of organic agriculture...The film's final chapter, which explores the current generation of young organic entrepreneurs and advocates, is particularly eye-opening.' Michael Haedicke, Professor of Sociology, Drake University, Author, Organizing Organic: Conflict and Compromise in an Emerging Market

'Evolution of Organic provides a great introduction to the history of the organic movement. It addresses many of the controversies that surround the ongoing effort to create a just and sustainable food and agriculture system.' Dr. Brian Obach, Professor of Sociology, Director of Environmental Studies, SUNY- New Paltz, Author, Organic Struggle: The Movement for Sustainable Agriculture in the United States

'Evolution of Organic helps us understand how the current organic food system came to be, and urges the next generation to think of that system not solely as a source of nourishment, but as a pathway toward soil regeneration, social justice and entrepreneurial opportunity. In the classroom and the community center, this film will stimulate dialogue about the current state and the future one of most important developments in food production.' Gary S. Kleppel, Professor Emeritus of Biological Sciences, University at Albany-SUNY, Owner/Operator, Longfield Farm


Main credits

Kitchell, Mark (film director)
Kitchell, Mark (film producer)
Kitchell, Mark (screenwriter)
McDormand, Frances (narrator)

Other credits

Edited by Robert Dalva, ACE; director of photography, Vicente Franco; music by Gary Malkin, Dan Albarez.

Distributor credits

Mark Kitchell

Mark Kitchell

Mark Kitchell
Mark Kitchell
Writer: Mark Kitchell
Editor: Robert Dalva
Camera: Vicente Franco
Music: Gary Malkin
Animation and Graphics: Nick Stern
Frances McDormand

Docuseek2 subjects

Organic and Sustainable Agriculture
Labor Studies
The 1960s and Vietnam Era
Plant Biology
Citizenship, Social Movements and Activism
American Studies
The American West

Distributor subjects

American Studies
Food And Nutrition
Sustainable Agriculture
Western US


; "Evolution of Organic"; Bullfrog Films

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