Stay or Go?

Stay or Go?

In many remote areas of China young people have little choice but to stay on the land, and yet they may face a destitute future, with millions of farmworkers in China earning less than two dollars a day. Although there are some exceptions, farming is not generally seen as a 'sexy' career choice.

The reality is that in China and around the world, young people are fleeing the countryside and moving to the big cities. Who will grow the food that feeds future generations? How can young people be convinced that farming is a good option? Californian-born Rand and his wife Sherry are the founders of Resonance China, a social media agency in Shanghai. They use the internet to create and identify trends and tricks that can create a buzz for global brands. FUTURE FOOD sets Resonance a task: can they make farming popular with young people?

'Using the challenge of feeding China as a case in feeding the world, Stay or Go? takes a pressing global problem - the high average age of farmers - and explains it in a way that will connect with students. The producers commissioning a social media campaign on young farming heroes to 'make farming sexy' and recruit young farmers is a novel and compelling approach.' Dr. Jonathan Deutsch, Professor and Program Director, Hospitality Management, Culinary Arts, and Food Science, Drexel University, Co-author, They Eat That? A Cultural Encyclopedia of 'Weird' Foods from Around the World and Food Studies

'Very impressive. These films present current problems in global food production and consumption with unstinting clarity. They highlight figures who advocate for indigenous crops without simply turning back the clock or giving in to the Western model of industrial scale agriculture. They propose models which value the local economy and yet think progressively in ways that will help people deal with rising population and increasingly volatile market for foodstuffs. These are thinkers, activists, politicians and farmers who will shape the future of food around the world.' Ken Albala, Professor of History, University of the Pacific, Author, Beans: A History

'With the future population estimated at 9 billion by 2050, food production must more than double to meet the demand. Who will grow all that food? How can we plan now to encourage people to become farmers? explores creative avenues that might provide that incentive for farmers in the world's most populous nation, China. Borrowing from the field of advertising, some planners hope to rebrand farming as a desirable career.' Jane Fajans, Professor of Anthropology, Cornell University, Author, Brazilian Food: Race, Class and Identity in Regional Cuisines

'These films put food in a global perspective, pushing the boundaries of discussions about local, artisanal, and organic foods.' Fabio Parasecoli, Associate Professor and Coordinator of Food Studies, The New School, Author, Bite Me! Food in Popular Culture, co-Editor, Cultural History of Food

Citation

Main credits

Richards, Jenny (Producer)
Gabbay, Alex (Director)
Gabbay, Alex (Cinematographer)
Bradshaw, Steve (Film editor)

Other credits

Music, B6, Hu Jingyuan; camera, Alex Gabbay, Fanscesco Manetti, Prospero Bozzo, Daniele Mattana; editor, Fabricio Deza.


Docuseek2 subjects

Distributor subjects

Agriculture
Anthropology
Asian Studies
China
Developing World
Economics
Food And Nutrition
Global Issues
Globalization
Government
Local Economies
Marketing and Advertising
Migration and Refugees
Social Psychology
Sociology
Sustainability
Sustainable Development
Urban Studies

Keywords

China, farm, farming, farmer, urban migration, agriculture, Shanghai, Resonance China, Rand Han, Sherry Xie, social media, internet, Kanayo Nwanze, IFAD, Wen Tiejun, Carlo Petrini, slow food, Sun Yinhong, IFAD China, Big Buffalo Peoples' Farm, Shared Harvest Beijing, government policy,"Stay or Go?",Bullfrog Films

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