Distributor:  Bullfrog Films
Length:  23 minutes
Date:  2003
Genre:  Expository
Language:  English
Grade level: 7-12, College, Adult
Color/BW:  Color
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Seeing is Believing

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Zambia begins a nationwide program to deliver Vitamin A to its population.

Life 3 - Seeing is Believing

Health experts have long known that a lack of Vitamin A can lead to serious complications and diseases during childhood - such as measles and blindness - as well as increasing the risk of child and maternal mortality, thus undermining the health and development of poor countries. The problem facing health workers and government ministries, therefore, has been how to deliver supplemental Vitamin A to populations most at risk, and how to help those populations understand the vital role it can play in protecting health.

Guatemala pioneered the fortification of sugar with Vitamin A, and their success has influenced the country of Zambia and the launch of a new, nationwide program to ensure that Vitamin A reaches all of its people. But as this episode of LIFE shows, sugar fortification is just one part of a multi-pronged strategy that also includes experiments with the fortification of corn in local mills, administering Vitamin A supplements in mother-and-child clinics, and the cultivation of new varieties of high-yield palm trees that provide Vitamin A-rich palm oil.

With the support of the United Nations Children's Fund (UNICEF).

No reviews available.


Main credits

Walker, Christopher (film director)
Walker, Christopher (screenwriter)
Richards, Jenny (editor of moving image work)
Khachooni, Lara (editor of moving image work)
Kunda, Simon (on-screen participant)
Mubanga, Freddie (on-screen participant)
Mukukwa, James (on-screen participant)
Siamusantu, Ward (on-screen participant)
Kayembe, Don (on-screen participant)
Goings, Stella (on-screen participant)

Other credits

Series editor, Jenny Richards; editor, Lara Khachooni.

Distributor credits

Television Trust for the Environment

Christopher Walker

Television Trust for the Environment
Christopher Walker
Series Editor: Jenny Richards
Post-production Producer:
Ron Orders

Docuseek2 subjects

Public Health
Maternal and Child Health
Central America
Medical Anthropology

Distributor subjects

African Studies
Developing World
Food And Nutrition
United Nations
Urban Studies


Zambia, Vitamin A, childhood diseases, measles, blindness, infant mortality, maternal mortality, Guatemala, sugar fortification, palm oil; "Seeing is Believing"; Bullfrog Films

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