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When the Cows Come Home

Life 4 - When the Cows Come Home
Away from the beaches and resorts there's another rural Jamaica, struggling to make ends meet on farming. Milk is part of the staple diet of the 2.6 million people living in Jamaica. But dairy production is difficult in tropical climates. Most of the island's milk was imported until early 20th century breeders helped produce a dairy cow that could withstand the island's heat and tropical diseases. They called the breed the Jamaica Hope. But despite the success of the breed, the Jamaican dairy industry is facing a crisis. Jamaica's steps toward sustainable rural development is threatened. This edition of Life looks at how -- with cruel irony -- the Jamaica Hope is under threat from subsidized European Dairy Farmers and ask how Europe's agricultural policies squares with its commitment to the Millennium Development Goals.

'The importance of these films is that they are intended to raise awareness about global issues in young people, and can be used by anyone for this purpose. The quality of the films is excellent. They are documentaries about the U.N. Millennium Development Goals and include brief interviews with people who are actually involved in MDG programs, from various institutions and from the grassroots to executive level...The objective evidence about the current global crisis of insecurity, poverty, gender inequalities, environmental degradation, and lack of international cooperation is presented in a way that is both realistic and non-inflammatory.

Children are the future. Educational materials such as the Bullfrog Films are very important for the future of both humanity and the human habitat...The Bullfrog Films certainly can and should be shown to children, especially to high school students. But these films are most appropriate for those who prepare the children for responsible citizenship, including global citizenship. They are certainly appropriate for parents who want their children to know about the need for human solidarity and environmental sustainability. And, they are most appropriate for training teachers to plant the seed of global concerns in their students' minds and hearts.' Luis Gutierrez, Editor, Solidarity, Sustainability, and Non-Violence Research Newsletter


Main credits

De Haas, Joost (film producer)
De Haas, Joost (film director)
Kyriacou, Sotira (editor of moving image work)
Richards, Jenny (editor of moving image work)
Bradshaw, Steve (narrator)

Other credits

Editor, Sotira Kyriacou; series editor, Jenny Richards.

Docuseek subjects

Distributor subjects

Business Practices
Central America/The Caribbean
Developing World
Food And Nutrition
International Studies
Millennium Development Goals
Sustainable Development
United Nations


Jamaica, agriculture, dairy industry, sustainable development, EU, Europe, Millennium Development Goals, MDGs, trade, nutrition, food; "When the Cows Come Home"; Bullfrog Films