Distributor:  Bullfrog Films
Length:  25 minutes
Date:  2000
Genre:  Expository
Language:  English
Grade level: 7-12, College, Adult
Color/BW:  Color
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India Inhales

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Activists combat tobacco companies that target India.

Life - India Inhales

Every day in India, another 55,000 children start smoking -- compared to the 3,000 children who take up the habit in the US, where numbers are falling. Tobacco is one of India's favorite pastimes: Indians spit it, chew it, smoke it, roll it everywhere, throughout the continent. And, inspired by advertising for Wills cigarettes which sponsors the Indian cricket team, children believe that smoking improves cricketing techniques.

Hardly surprising, then, that with declining markets in the West, and 50% of India's population under the age of 25, the major tobacco companies are increasingly targeting India as their new growth market.

This video explores the cynicism of the major global tobacco companies' campaigns in India, and the work of the activists who have pledged to try to stop them -- and halt the soaring increase in cancer cases in India that result from smoking.

'Once again, compassion takes a back seat to profitability as multinationals market poison in the guise of 'freedom' in the developing world.' Timothy McGettigan, Professor of Sociology, University of Southern Colorado


United Nations Association Film Festival, Stanford


Main credits

Rudman, Amanda (film director)
Rudman, Amanda (film producer)
Gjørv, Torkel (editor of moving image work)
MacCormack, Ivan (composer)
Gawin, Luke (film producer)
Richards, Jenny (film producer)
Lamb, Robert (editor of moving image work)
Taylor, Ben (narrator)

Other credits

Editor, Torkel Gjorv; music, Ivan MacCormack, The Definitive Break; series producer, Luke Gawin; executive producer, Jenny Richards; series editor, Robert Lamb.

Distributor credits

Television Trust for the Environment

Amanda Rudman

Television Trust for the Environment
Amanda Rudman
Series Editor: Robert Lamb
Executive Producer: Jenny Richards
Series Producer: Luke Gawin

Docuseek2 subjects

Public Health
Addiction and Substance Abuse
Youth Issues
Business Ethics
Citizenship, Social Movements and Activism
Cultural Anthropology

Distributor subjects

Developing World
Global Issues
Human Rights
International Studies
Marketing and Advertising
Social Justice
United Nations


; "India Inhales"; Bullfrog Films

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