Distributor:  Icarus Films
Length:  52 minutes
Date:  2005
Genre:  Expository
Language:  English
Grade level: 9-12, College, Adult
Color/BW:  Color
Closed captioning available
Interactive transcript available
You must register and login to preview and purchase items.
You might also be interested in...

Selling Sickness

New to Docuseek2? Please register and login to preview and/or license this film. If your institution has already licensed this film, you will need to access this page from your institution's network to watch the film. For help on using Docuseek2, please visit our help wiki.

Explores the unhealthy relationships between society, medical science and the pharmaceutical industry as it promotes not just drugs but also the latest diseases that go with them.

Selling Sickness

SELLING SICKNESS exposes the unhealthy relationship between society, medical science and the pharmaceutical industry.

Drug manufacturers today fund aggressive marketing campaigns designed to create public awareness of previously unknown diseases, or known by less dramatic names. Shyness thus becomes branded as 'Social Anxiety Disorder,' constant worry becomes 'Generalized Anxiety Disorder,' and premenstrual tension is now 'Premenstrual Dysphoric Disorder.' The sale of SSRI anti-depressant medications used to treat these and other diseases, such as Paxil, Zoloft and Prozac, has become an annual $20 billion market.

The film features commentary from paid medical consultants to the drug companies, patients, researchers, patient advocates, advertisers, attorneys, and psychiatrist Dr. David Healy, a critic of the pharmaceutical industry. SELLING SICKNESS also visits trade shows and professional conferences to show how the pharmaceutical industry promotes the use of its drugs within the medical community.

Co-written by Ray Moynihan (author of the book Selling Sickness, 2005), an internationally respected health journalist and current guest editor at The British Medical Journal, the documentary reveals aspects of the drug trade not mentioned in commercials or magazines, including the deceptive use of clinical trials sponsored by the pharmaceutical companies, the highly addictive nature and many adverse side effects (like suicidal impulses among adolescent patients) of popular SSRI anti-depressants. At an FDA hearing in Washington, D.C., the testimony of parents who have lost their children to suicide starkly emphasizes the need for greater regulation of these heavily promoted and prescribed anti-depressants.

In a society where the techniques for selling diseases has become even more sophisticated than the medical science which develops cures for them, where everyday emotional problems are touted as epidemic diseases, SELLING SICKNESS sounds a vitally important cautionary note.

' * * * [3 stars]! Recommended! A thoroughly researched and well-made film.'-Video Librarian

'Provocative... Bracing... A welcome, bitter tonic to the surfeit of glossy advertising and lucrative enticements that surround any practicing physician today.'-Journal of the American Medical Association

'Disturbing! Should make you think twice before popping a pill.'-The Mercury

'A thought-provoking film... although its critical intent is apparent throughout, it provides a complex account... this film is sure to prompt a valuable discussion about the medicalization of everyday problems, the difficulties of anticipating atypical reactions to new drugs, and the impact of new advertising and marketing methods on the relationship between doctors and patients.'-Bulletin of the History of Medicine

'Lively! Superior! Recommended!'-Ragged Edge Magazine


** 2005 American Public Heath Association Conference
** 2005 American Sociological Association Film Festival


Main credits

Scott, Catherine (film director)
Fiske, Pat (film producer)
Johnston, Robyn (narrator)

Other credits

Editor, Karen Johnson; photography, John Whitteron; composer, Felicity Fox.

Distributor credits

Pat Fiske
Catherine Scott
Co-written by Ray Moynihan

Docuseek2 subjects

Economics of Health Care
Big Pharma vs Generics
Advertising, Marketing and Sales
Business Ethics

Distributor subjects

Advertising and Marketing
American Studies
Business Ethics
Business and Economics
Economic Sociology
Health Care Issues
History of Science
Science and Technology


Ray Moynihan; Ray Moynihan; paxil; prozac; zoloft; lexapro; antidepressants; depression; social anxiety disorder; generalized anxiety disorder; SSRI; drug marketing; pharmaceutical; GlaxoSmithKline; Pre Menstrual Dysphoric Disorder; suicide; FDA; advertising; ads; video; dvd; film; David Healy; documentary; "Selling Sickness"; Icarus Films;

Welcome to Docuseek2!

Docuseek2 is a streaming platform of the best documentary and social issue films available for the higher education community.

Anyone may search for titles and find detailed information about the titles. To preview films or license them for streaming, you must register and login.

Currently, we support online registration for anyone affiliated with a higher education institution. Please inquire if you are with a K-12 district or school or with a public library.

Click the Close button to get started!