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Life 8 - Reclaim the Condom

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Twenty-two year old Sheila is a trained advice columnist. In her office at the North East Secondary school in Maputo, she listens to students' stories about love, sex, birth control and AIDS, and offers advice and free condoms. But out of 8,000 students, only 40 or 50 come to collect the condoms on offer. The problem, Sheila reckons, is the condom's image, which is medical, off-putting, and inextricably linked in people's minds with sickness and death. Sheila knows sex and romance sell - so why not use them to promote condoms, and change perceptions? She's launching a campaign to promote condoms as sexy contraceptives - not weapons in the fight against HIV and disease.

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